Subcultural

About Subcultural

Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

Publisher

Intuit Mailchimp

Category

business · leisure

Language

en

Explicit

No

First episode

20 Jun 2024

Latest episode

25 Feb 2025

Latest episodes

31 episodes in the feed.

1. 

   25 Feb 2025

   Subcultural: What we learned

   From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural.

2. 

   18 Feb 2025

   Sovereignty in the Suburbs: Australia’s Micronation Movement

   Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.

3. 

   11 Feb 2025

   The Rise of Pickleball: How a Niche Game Became a Global Phenomenon

   How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 19 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

19

Social presence

0

YouTube

0

Engagement

51

Contact Subcultural

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.