Subscription Stories: True Tales from the Trenches

About Subscription Stories: True Tales from the Trenches

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

Publisher

Robbie Kellman Baxter

Category

business

Language

en

Explicit

No

First episode

20 Jul 2020

Latest episode

23 Jul 2025

Latest episodes

23 of 94 episodes have a transcript.

1. 

   23 Jul 2025TRANSCRIPT

   Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership Geeks

   Many of my guests on the podcast have built and skilled large membership and subscription businesses with big teams of specialists and sophisticated software to support their efforts. But what if the team is just you? Mike Morrison, launched the Membership Geeks Podcast 9 years ago to help solopreneurs build online membership businesses. You can drive a meaningful subscription without a team and totally online, and that's what Mike teaches at his Membership Academy. In our conversation, we talk about how the membership economy has evolved since we first met 9 years ago, some of the elements that make one membership more successful than another, and what it takes to scale when you're working alone. Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook Robbie Kellman Baxter on Instagram Subscription Stories: True Tales from the Trenches on Apple Podcasts

2. 

   9 Jul 2025TRANSCRIPT

   Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan

   What do you do when powerful tailwinds change to headwinds as you're growing your business?Many Membership Economy businesses have struggled to keep up momentum in the past few years as the golden era of growth has evolved to a bottom line era. Today's guest, E-Lin Tan, took the helm at BlueMovement offering subscriptions to Bosch Appliances in Europe during the bottom line era. In our conversation, we discussed how they balance circularity and sustainability with profitability. Listen to learn how they've built support across the organization, developed the right culture, and continued to evolve the offering to respond to changing customer needs. Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook Robbie Kellman Baxter on Instagram Subscription Stories: True Tales from the Trenches on Apple Podcasts

3. 

   25 Jun 2025TRANSCRIPT

   Is the Future of Subscriptions Circular? A Conversation with Patrick Hypscher of Circularity.fm

   Patrick Hypscher of Circularity.fm discusses the intersection of the circular economy and membership models, exploring how businesses can reduce waste through product-as-a-service in this interview with Robbie Kellman Baxter.

Inside a recent episode

Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership Geeks

Published 23 Jul 2025 · Transcript excerpt

[…] I know that for a lot of people, that's just a mind -blowing concept, right? Like, keep your members, keep your customers happy, give them what they need, give them what they want, and pay attention to them. And so I think the quality of the types of membership focus businesses, I do think that level is rising. […]

Who has been a guest on Subscription Stories: True Tales from the Trenches

Names identified in recent episode analyses. Showing up to five guests.

• Patrick Hypscher
• Yael Dornbusch
• Dr Joseph Michelli
• Dave Whorton
• Mark Garrett

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

15,843

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

115 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 83 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

79

Social presence

100

YouTube

76

Engagement

92

Contact Subscription Stories: True Tales from the Trenches

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Subscription Stories: True Tales from the Trenches