Success isn’t one-size-fits-all.
See what it’s really like to go your own way.
Success Behind the Scenes gives a raw, honest look at self-employed life—the wins, struggles, and harsh realities of running your own business.
Through personal stories and in-depth interviews, discover how the search for fulfilment and the drive for freedom is unique for everyone.
Learn how staying true to yourself, despite the challenges, is the most rewarding journey of all.
🎙 Guest: Gina Buckle - Founder of Hoot Copy
📍Website (https://hootcopy.com/)
📸Instagram (https://www.instagram.com/gina.hootcopy/)
🔗LinkedIn (https://www.linkedin.com/in/gina-buckle-01219ab5/)
“Even if I had to start from scratch, I’d do the same thing again”
Gina is the founder of Hoot Copy, a copywriting and brand voice consultancy specialising in fun, humour, and personality.
In this episode, Gina shares how she went from freelance copywriter to confident business owner.
We talk about finding your niche, building a memorable brand, trying stand‑up comedy, and growing a business your way!
We cover:
🚀 From freelancer to business owner
📉 Why losing followers felt good
📝 Almost joining BNI
🤝 Making outreach feel less awkward
🚪 The doors niching opened (and closed)
🤖 Whether AI can really replace copywriters?
🌱 Growing without becoming an agency
🧠 Getting through the tough times
If you enjoyed this episode:
✅ Hit follow 📤 Share it⭐️ Leave a review
Host: Zara-Dee | Business Coach for Creative Freelancers
📍 Website (https://www.zaradeecoach.com/)
📸 Instagram (https://www.instagram.com/zaradeecoach/)
🔗 LinkedIn (https://www.linkedin.com/in/zaradeecoach/)
23 Jun 2026
S3, E9 – Jean Atkinson | Marketing Expert
🎙 Guest: Jean Atkinson - Marketing Expert
📍Website (https://jeanatkinson.co.uk/)
📸Instagram (https://www.instagram.com/iamjean.co.uk/)
🔗LinkedIn (https://www.linkedin.com/in/jeanatkinson/)
📹Youtube (https://youtube.com/@theleanbusiness)
"I didn't have a plan B. I just had to make it work."
28 Years in Marketing, Jean is proving just how well it can work.
She quit her job in 2011, ran a free Twitter seminar, and landed her first client from it three months later.
No safety net. No backup plan. Just self-belief and cracking on with it.
Now she helps businesses and freelancers get their heads around their marketing without any overwhelm.
This episode reminds us that success is what you make of it, don't let anyone tell you different.
Jean Atkinson is a Marketing Consultant, Trainer, and Strategist with nearly three decades of experience helping businesses show up, stand out, and stay visible.
We cover:
🧠 28 years of marketing wisdom
🚫 Setting up an agency and hating it
💡 Not conforming to other people's version of success
🤖 Using AI to your advantage
💪 Upskilling to increase confidence
🌱 How to create passive income
📲 Keeping marketing constant even when busy
If you enjoyed this episode:
✅ Hit follow 📤 Share it⭐️ Leave a review
Host: Zara-Dee | Visibility Coach for Creative Freelancers
📍 Website (https://www.zaradeecoach.com/)
📸 Instagram (https://www.instagram.com/zaradeecoach/)
🔗 LinkedIn (https://www.linkedin.com/in/zaradeecoach/)
5 Dec 2025
S3, E8 – Anthony Croft | Sound Designer
🎙 Guest: Anthony Croft – Sound Designer
📍Website (https://www.resonancesound.co.uk/)
📸Instagram (https://www.instagram.com/resonancesound_uk/)
🔗LinkedIn (https://www.linkedin.com/in/resonancesound/)
“You move to another country, and you’ve got nothing.”
From starting his own DJ business at 13 to winning a SAFTA, Anthony has spent 20+ years using sound to tell stories that move people.
Originally from South Africa and well established in his industry, he moved to the UK and rebuilt everything from scratch.
Ant shares what it really looks like to start again, back yourself, and keep learning, no matter how far into your career you are.
Success is for you to shape!
Anthony Croft is an award-winning Sound Designer and owner of Resonance – The Art of Sound, creating immersive audio for film, TV, and independent projects while working with global brands, streamers, and broadcasters.
We cover:
🧠 Staying calm + solving problems fast
🌍 Rebuilding a career in a new country
🚀 Creating a presence from scratch
🔥 FEAR and doing it anyway
💬 Showing up online when you don’t want to
👶 Parenting while running a business
⚖️ The quest to find balance
💸 Why “free” rarely helps anyone
✨ Building something that’s yours
🔁 Make sure clients return again + again
If you enjoyed this episode:
✅ Hit follow to stay updated
📤 Share it with someone who needs to hear it
⭐️ Leave a quick rating or review, it really helps!
Host: Zara-Dee | Brand Visibility Mentor
📍 Website (https://www.zaradeecoach.com/)
📸 Instagram (https://www.instagram.com/zaradeecoach/)
🔗 LinkedIn (https://www.linkedin.com/in/zaradeecoach/)
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