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Join us for Success Confidentials – conversations that challenge the way we do healthcare. Christine and Lauren share what made their own practice wildly successful.
If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, you're in the right place.
SC 107 - Doctors on Social Media: Medical influencer or expert provider?
✅ Steal our complete social media system in upSKILLery here: https://www.upskillerylms.com/social-media-program (https://www.upskillerylms.com/social-media-program) You see doctors on social media with hundreds of thousands of followers and millions of views - yet you personally find them unprofessional, unlikable and even cringy at times. Meanwhile, you're working hard to gain trust and build credibility... and your videos are getting a few thousand views, and your follower count isn't exploding. What gives? Do you copy their strategies?
Here's the difference: it's all in your goal. Is your goal to:
➡️ become a 'medical influencer' and gain brand deals? (Think the dentist that has videos sponsored by Colgate.)
➡️ grow your practice - generate local patientsIf your goal is the first, then yes there is an element of polarity that contributes to going 'viral' and gaining followers en mass.
If your goal is - like most doctors we work with - simply to grow your practice and patient base locally, then your strategy is going to be much different than these influencer doctors or providers. Harvard psychologists say that we as humans instantly judge someone by:
✅ do I like you? (warmth)
✅ do you care about me? (attentiveness)
✅ can I trust you? (credibility)
This certainly applies to our scroll and the content we put out there. Showing your passion on social media and giving your audience what they need to make this three part judgement is what will connect with real people in your community who will become real patients in your doors. In contrast, you don't necessarily have to win this same judgement to gain a follow if you're looking to influence - in that case the more shocking, surprising and polarizing you are the better! Your audience is only following you for your content and would never choose you as their provider - and that's ok, because that's not the goal.
📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials (https://www.thepatientwhisperers.com/successconfidentials)⬆️ Subscribe so you never miss a hot topic and quick win for your practice.
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Let us know in the comments your perspective and any topics you'd like to see us tackle!
🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07 (https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07)
If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.
14 Mar 2025
SC 106 - Hiring a Social Media Marketer for Your Practice
✅ Steal our hiring & onboarding system in upSKILLery here: https://www.upskillerylms.com/course/hiring-social-media-coord (https://www.upskillerylms.com/course/hiring-social-media-coord) Hiring for this role changed everything for this real practice last year. (real case study)
📈 (real case study) Through using our hiring/onboarding/training program, this practice brought on a social media/marketing manager and in under 6 months on social media alone:
✅ reaching 300% more people!
✅ getting more leads: +20% YOY
✅ spending less: -25% YOY cost per lead We get it, we were in your shoes once upon a time in our own premium healthcare practice. Here's our story:
➡️ FIRST: We tried EVERYTHING (agencies, DIY) and figured out what worked. We generated $2 Million in annual cash pay revenue JUST from social media alone.
➡️ SECOND: We created a system and hired a social media coordinator with a real job description, responsibilities, tasks, reporting and accountability.
➡️ THIRD: We laid it all out in a blueprint for success so YOU don't have to reinvent the wheel, and you can not only get help but see real growth. Win-win!
📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials (https://www.thepatientwhisperers.com/successconfidentials)
⬆️ Subscribe so you never miss a hot topic and quick win for your practice.
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Let us know in the comments your perspective and any topics you'd like to see us tackle!
🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07 (https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07)
If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.
28 Feb 2025
SC 105 - How to set clear healthcare practice goals
✅ Steal our goals calculator here https://www.upskillerylms.com/course/pipeline-calculator (https://www.upskillerylms.com/course/pipeline-calculator)
When we got clear (and granular) about our goal #s, communicated expectations, and obsessed about how to improve each conversion point, the results blew us away in our own practice: we added $1Mil in cash pay revenue in one year, with no extra ad spend.
📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials (https://www.thepatientwhisperers.com/successconfidentials)
⬆️ Subscribe so you never miss a hot topic and quick win for your practice.
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Let us know in the comments your perspective and any topics you'd like to see us tackle!
🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07 (https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07)
If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.
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Podcast Authority Score: 30 / 100
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YouTube
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Engagement
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