Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth

About Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth

What does it really take to build a business that wins? The Unlock with Oliver Bruce is a series of candid conversations with business founders and entrepreneurs, covering the decisions, failures and uncomfortable truths behind their success. As the founder and CEO of PinPoint Media, an investor and speaker, Oliver has spent more than a decade building, scaling and exiting businesses. In each episode, he looks at the marketing strategies, growth frameworks and scale-up methods that work in practice. Expect unfiltered founder interviews, hard-earned lessons, and solo episodes where Oliver breaks down real business problems sent in by listeners. Honest conversations and practical advice you can use to grow your business, or build your next venture. Previously known as Success Is In The Mind. Sponsored by Incard. All your finances. One platform. 2% cashback for year 1 on ads, SaaS, travel and other everyday business expenses. Uncapped. Promo code: UNLOCK2026 https://www.incard.com/?fpr=theunlock (https://www.incard.com/?fpr=theunlock) More from Oliver YouTube, for deep dives and video episodes: www.youtube.com/@TheUnlockOliverBruce (https://www.youtube.com/@TheUnlockOliverBruce) A 1-2-1 with Oliver, or to be a guest on the show: www.oliverbruce.co.uk (https://www.oliverbruce.co.uk/) The Brucey Bonus newsletter: Read on LinkedIn (https://www.linkedin.com/newsletters/brucey-bonus-7422204312388435969/) Follow LinkedIn (https://www.linkedin.com/in/oliverbruceonline/) | TikTok (https://www.tiktok.com/@theunlockpodcast) | YouTube (https://www.youtube.com/@TheUnlockOliverBruce) | Instagram (https://www.instagram.com/oliverbrucefounder/) | Apple Podcasts (https://podcasts.apple.com/gb/podcast/the-unlock-with-oliver-bruce/id1526266908) | Spotify (https://open.spotify.com/show/5fkxwYRRBIemTvflhayseD)

Publisher

Oliver Bruce

Category

business · business · education

Language

en

Explicit

No

First episode

4 Aug 2020

Latest episode

22 Oct 2026

Latest episodes

102 episodes in the feed.

1. 

   22 Oct 2026

   Zero Ad Spend, 1M+ Views: How to Build a B2B AI Brand With Guerrilla Marketing - RupertAI

   If you want to grow a software business without outside funding or a paid media budget, this episode shows you how one founder did exactly that. James, founder of Rupert AI, joins Oliver Bruce to break down how a bootstrapped B2B SaaS business generated 1.1 million organic views in a single year. RupertAI protects brands by removing harmful social media comments in real time and surfaces the sales opportunities hiding in comment sections. James shares the honest reality of bootstrapping, why he has invested close to £300k over two years without raising, and the story behind the Rupert Scroll, a five-metre printout of negative comments that became the brand’s signature activation. He also explains why owning the tech stack beats vibe coding at scale, how he plans to reach £5m ARR with nine staff, and why every founder needs a line in the sand. Key topics covered: How to bootstrap a B2B SaaS business without outside investment Guerrilla marketing ideas for startups with no budget How to grow organic reach before spending on paid media Why low early pricing helps you gather product data Vibe coding vs building a defensible SaaS product How to scale to £5m ARR with a small team Why founders should save into a pension early Failing fast and knowing when to stop Key takeaway: You do not need a big budget to build a big brand. You need one memorable idea and the discipline to keep executing it. Sponsored by Incard. Sign up now. All your finances. One platform. For 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Here’s your promo code: UNLOCK2026 https://www.incard.com/?fpr=theunlock (https://www.incard.com/?fpr=theunlock) More from Oliver: Website: https://www.oliverbruce.co.uk/ (https://www.oliverbruce.co.uk/) Instagram: https://www.instagram.com/oliverbrucefounder/ (https://www.instagram.com/oliverbrucefounder/) PinPoint Media: https://pinpoint-media.global/ (https://pinpoint-media.global/) Connect with Oliver: https://www.linkedin.com/in/oliverbruceonline/ (https://www.linkedin.com/in/oliverbruceonline/)

2. 

   22 Sept 2026

   Losing £1.8M, Nearly Going Bankrupt and Building Spacegoods To £20m+

   Oliver Bruce interviews Matt Kelly, who shares his journey from near bankruptcy to building a £20m+ functional mushroom brand, offering insights on scaling DTC businesses and embracing imperfection.

3. 

   17 Sept 2026

   Mike Soutar: The PISA Framework, Strategic vs Tactical Decisions and Why Everything You Know About Leadership Is About to Expire

   Oliver Bruce interviews Mike Soutar about his PISA Framework and strategic decision-making to help leaders navigate evolving leadership challenges.

Who has been a guest on Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth

Names identified in recent episode analyses. Showing up to five guests.

• Matt Kelly
• Mike Soutar
• Nikola Mrkšić
• Louise Hill
• Lucas London

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

3,027

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

4.7 / 5

13 ratings

Podcast Authority Score: 53 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

0

YouTube

68

Engagement

51

Contact Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth