Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business.
The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.
Most Founders Quit at Episode Six. I Didn’t | EP 167
Welcome to the mini series: Business Built Strategically.
For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.
31 days. 31 things actually done.
It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.
We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.
Thirty days. Thirty checks. Most founders announce the series and stop at episode six. This is what it looks like when you don’t.
In this episode:
Why the bar for standing out in your market is lower than you think.
The order that costs most founders years when they get it wrong.
What happens to the fourteen-point list by the second week of November, and how to stop it.
Today’s check: Read the sentence you wrote on Day 1 again. Then pick one check you skipped this month and do it before Friday.
Want the eight builds done properly, with someone holding you to them? Book a call: nataliepotts.co.uk/strategy
That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.
Follow Natalie: LinkedIn (https://www.linkedin.com/in/nataliepotts/) | Instagram (https://www.instagram.com/nataliepottsstrategist/) | (https://www.facebook.com/natalie.potts.75)YouTube (https://www.youtube.com/channel/UCiCu_zacmX5WVLH5cEwFmfA) Your assistant cannot help you because nothing in your business exists anywhere except in your head.
30 Oct 2026
The twelve week plan | Ep 166
Welcome to the mini series: Business Built Strategically.
For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.
31 days. 31 things actually done.
It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.
We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.
One thing. Not five. The single move that changes the most between now and the end of the year.
In this episode:
Why fourteen priorities is the same as none
Three questions to find the one build that unlocks the others
How to put an honest date on it, and the first step that makes it real
Today's check: Write the one thing as a milestone. Put a date on it. Put the first step in your diary this week.
Today's check: Write the one thing as a milestone. Put a date on it. Put the first step in your diary this week.
That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.
If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy
Follow Natalie: LinkedIn (https://www.linkedin.com/in/nataliepotts/) | Instagram (https://www.instagram.com/nataliepottsstrategist/) | (https://www.facebook.com/natalie.potts.75)YouTube (https://www.youtube.com/channel/UCiCu_zacmX5WVLH5cEwFmfA) Your assistant cannot help you because nothing in your business exists anywhere except in your head.
29 Oct 2026
Why everything you hand over comes back to you | Ep 165
Welcome to the mini series: Business Built Strategically.
For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day.
31 days. 31 things actually done.
It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up.
We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team.
You cannot delegate a thing that only exists as a habit in your head.
In this episode:
The difference between handing over a task and handing over ownership
The four parts of a proper handover, including the one everybody skips
The three pass method, and why it will be worse before it is better
Today's check: Pick one task you want off your plate by Christmas. Write the process this week. Outcome, steps, standard, boundary.
That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life.
If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy
Follow Natalie: LinkedIn (https://www.linkedin.com/in/nataliepotts/) | Instagram (https://www.instagram.com/nataliepottsstrategist/) | (https://www.facebook.com/natalie.potts.75)YouTube (https://www.youtube.com/channel/UCiCu_zacmX5WVLH5cEwFmfA) Your assistant cannot help you because nothing in your business exists anywhere except in your head.
Inside a recent episode
We Need to Redefine What Success Looks Like with Lisa Johnson | Ep 36
Published 11 Nov 2024 · Transcript excerpt
[…] So in 2023 when someone said to me, I've seen the people you've helped. I want you to get me to multi -seven figures. I said, why? And she said, I just want to get there. I just think I'd be happy. And I said, no, don't do someone else. I can't help you. Because if there's no why, what's the point? […]
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