Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked.
Each week you'll get:
System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media.
Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars.
Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams.
Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum.
Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth.
Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.
How To Stop Getting Ghosted After A Yes (Tactical Breakdown)
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You've just finished a sales call. The prospect loved everything you said. They're excited to get started. They said yes.
Then you send the payment link, wait for the sale to come through, and hear absolutely nothing.
That's not always a lead problem. Sometimes it's a sales process problem.
In this episode, Tim and Steph break down how to double your sales without taking a single extra sales call, starting with one simple change that could stop your hottest prospects from disappearing after saying yes.
After collecting over $15 million in online sales and building and selling three businesses, they've learned that making more money isn't always about generating more leads. Sometimes it's about getting better at closing the opportunities already sitting in front of you.
They share the exact tactic Steph uses to take payment on the sales call without making things awkward, why confidence matters more than complicated closing techniques, and how to know when a prospect needs more time rather than another sales pitch.
You'll also hear the story of their former salesperson who could close six to nine deals in a week with only three calls booked, why their average buying cycle can take 35 to 42 days, and the follow-up framework that turns forgotten conversations into paying clients without sounding desperate or pushy.
You'll hear:
Why prospects say yes on a sales call and then disappear when you send the payment link
The simple change Steph recommends to help double sales without booking more calls
Exactly how to ask for payment on a Zoom call without feeling pushy or uncomfortable
Why staying silent after sending the payment link is one of the most important parts of closing
How asking someone to sign up immediately reveals the real objection behind their hesitation
Why confidence and leadership sell better than pressure, discounts, or complicated sales tactics
The difference between a one-call close and a two-call sales process, and when to use each
Why Tim considers a 30% close rate a solid benchmark and how to stop overreacting to slow sales weeks
How a 35-to-42-day buying cycle changes the way you should approach follow-ups
The salesperson who closed six to nine deals with only three calls booked by working his existing pipeline
Why you could have five to ten forgotten deals sitting in your inbox right now
The three-to-five follow-up approach that keeps prospects engaged without using fake urgency
How to use AI and your sales call transcripts to write more personalized follow-up emails
The two simple follow-up questions that can restart conversations with prospects who've gone quiet
Why building a consistent pipeline matters more than obsessing over this week's sales numbers
The one thing Tim believes makes the biggest difference on a sales call: confidence in your ability to deliver results
If you're a service business owner having plenty of sales conversations but struggling to turn interested prospects into paying clients, this episode is for you. Especially if you're tired of getting ghosted, uncomfortable asking for payment, or sitting on a pipeline full of people who said they'd get back to you.
Ready to stop losing sales and start turning more conversations into clients?
Book a free Business Growth Call with the Success School team at startsuccessschool.com. We'll look at your business, show you where the gaps are, and map out what taking control of your pipeline could look like for you.
Got value from this episode? Hit follow wherever you're listening. It helps more service business owners find the show.
Follow Tim and Steph on Instagram:
@timxfrey (https://www.instagram.com/timxfrey/) · @stephgorton__ (https://www.instagram.com/stephgorton__/)
See you next week.
27 Oct 2026
We Hit $110K Then Lost It All - Here's How We're Rebuilding (Live Coaching Breakdown)
You're getting followers. You're sending messages. You're booking calls. But you're stuck at 30 or 40K a month when you know you should be at 100K.
That's not a marketing problem. That's a constraint problem.
In this Business Breakthrough episode, Tim sits down with Sam and Taylor, founders of an online coaching business for busy professional women who want to lose weight without making fitness their entire personality. They hit a $110K month in November, then made one decision that completely blew up their business and sent them back to square one.
They ran a Black Friday promo that cashed in all their brand equity at once, offering nine months for the price of six. 25% of their clients took the deal. The result? A massive month followed by zero recurring revenue, a disgusting tax bill, and six months of trying to rebuild what they already had.
Now they're running follower ads at $100 a day, getting 50 new followers, sending DMs, and booking calls. But their chat to call conversion is sitting at 1%, and their close rate is 38%. Tim breaks down exactly which metric they should double to get back to 100K months, and why trying to close someone in the DMs without nurturing them first is like going for a home run on the first date.
You'll hear why Google's 7-11-4 principle matters more than your DM script, how to use voice memos and long form content to warm up cold followers, and why most fitness coaches are leaving money on the table by refusing to run webinars.
This is a behind the scenes look at how Success School's constraint based model works. If you want this done for your business, this episode is for you.
You'll hear:
How Sam and Taylor hit a $110K month and then completely blew up their business
The Black Friday mistake that cashed in all their brand equity and tanked their recurring revenue
Why 25% of their clients took a nine month deal that destroyed their cash flow for six months
How they're running follower ads at $100 a day and getting 50 new followers per day at $2 to $3 each
Why their DM reply rate is sitting at 20 to 25% and how to get that to 50%
The 1% chat to call conversion rate that's killing their business and how to fix it
Why boosting viral content doesn't work if the followers aren't your ideal client
How they changed their messaging and started booking better quality calls in two weeks
Why a 61% show rate and 38% close rate means the problem isn't sales
The Google 7-11-4 principle and why prospects need seven hours of content over 11 touchpoints in four mediums
Why trying to close someone in the DMs without nurturing them is like going for a home run on the first date
How to use voice memos and long form content to warm up cold followers before making an offer
Why Taylor should be sending voice memos using her own voice instead of generic text messages
The 11 Labs voice cloning hack and how to get it working with enough audio samples
Why most fitness coaches refuse to run webinars and how that creates a massive opportunity
How to use YouTube videos on your confirmation page to get into the algorithm and stay top of mind
Why fixing one metric can double your business instead of blowing everything up and starting again
If you're a service business owner running follower ads and struggling to convert DMs into calls, this episode is for you.
Ready to find the constraint in your business?
Book a free Scale Session with the Success School team at startsuccessschool.com. We'll look at your business, show you where the gaps are, and map out what a fully booked pipeline could look like for you.
Got value from this episode? Hit follow wherever you're listening. It helps more service business owners find the show.
Follow Tim and Steph on Instagram:
@timxfrey (https://www.instagram.com/timxfrey/) · @stephgorton__ (https://www.instagram.com/stephgorton__/)
See you next week.
25 Oct 2026
How to Double Your Business in 90 Days Without Being the Bottleneck
You want to grow your business. You want more freedom. But you're stuck making every single decision, and your team keeps coming to you for answers.
That's not a team problem. That's a systems problem.
In this episode, Tim and Steph break down exactly how to double your business in the next 90 days without needing you in it. They share the three part framework they've used to scale past $15 million while working less, traveling more, and building a team that actually makes decisions without you.
You'll hear the PSR framework that stops your team from dumping every problem back on your plate, why hiring key decision makers in sales, marketing, and operations is the only way to get out of the day to day, and the ultimate test that shows you exactly what's broken in your business.
They also get into why most founders stay the bottleneck because they secretly love being needed, how to train your team to think like you using company values, and the story of how hiring an operations manager freed up Tim's mental energy to focus on creative work and growth instead of failed payments and Slack messages.
This is the exact playbook they used to go from working seven days a week to taking weeks off without the business falling apart. If you're drowning in decisions and your team can't function without you, this episode will change everything.
You'll hear:
The PSR framework and how it trains your team to make decisions instead of dumping problems on you
Why you need to hire key decision makers in sales, marketing, and operations to scale past seven figures
How an operations manager is the easiest hire and why it immediately frees up your mental energy
The breaking point when Tim and Steph moved to Thailand and realized they needed to stop being the bottleneck
How to use a decision making budget so your team knows when to check with you and when to just handle it
Why company values are the key to getting your team to make decisions in alignment with how you would make them
How integrity as a value stops your sales team from going rogue and making deals you would never make
Why health is one of their highest values and how they get their team to prioritize movement and sleep
The ultimate test to see what breaks in your business when you go on holiday for two weeks and fully switch off
How Steph was spinning out on the plane and Tim told her to just let the balls drop and see what happens
Why some founders stay the bottleneck because they secretly love being needed by their team
The ego trap of believing no one can do it like you and how that keeps you stuck in the business
How Tim's introvert energy makes him love solitude and why being needed all the time is draining for him
Why Steph injects herself into processes because she fears being unvaluable or forgotten
If you're a service business owner who's stuck making every decision and your team can't function without you, this episode is for you.
Ready to build a business that doesn't need you in it?
Book a free Scale Session with the Success School team at startsuccessschool.com. We'll look at your business, show you where the gaps are, and map out what a fully booked pipeline could look like for you.
Got value from this episode? Hit follow wherever you're listening. It helps more service business owners find the show.
Follow Tim and Steph on Instagram:
@timxfrey (https://www.instagram.com/timxfrey/) · @stephgorton__ (https://www.instagram.com/stephgorton__/)
See you next week.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
215,594
Score snapshot 15 Sept 2025
Spotify
4.9 / 5
90 ratings
Podcast Authority Score: 90 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
97
Social presence
97
YouTube
82
Engagement
77
Contact Success School with Steph and Tim Frey
Guest appearances
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