Such A Vibe Podcast

About Such A Vibe Podcast

Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something. Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture. Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power. Because the strongest brands aren’t just seen. They’re felt.

Publisher

Kate Obert

Category

business · society & culture

Language

en

Explicit

No

First episode

6 Jun 2024

Latest episode

27 May 2026

Latest episodes

7 of 40 episodes have a transcript.

1. 

   27 May 2026TRANSCRIPT

   The Real Product Might Not Be Your Product

   Host Kate explores how businesses often sell more than their product, revealing the deeper value of pattern recognition and lifestyle branding.

2. 

   20 May 2026TRANSCRIPT

   Founder Identity, Team Energy, Brand Perception & the Details That Affect Growth

   Host Kate explores how founder identity shapes team energy, brand perception, and crucial growth details, revealing founders as integral to company infrastructure.

3. 

   19 May 2026TRANSCRIPT

   Welcome to Such A Vibe

   Brand strategist and creative director Kate Obert launches "Such A Vibe," exploring unforgettable brand strategy, growth, and culture.

Inside a recent episode

The Real Product Might Not Be Your Product

Published 27 May 2026 · Transcript excerpt

[…] Their momentum is stalling because they can't take their brand to a different market in a different location because they haven't dialed in the one that they have. A lot of founders, most founders are visionaries, and that's a beautiful thing, but most of the time, they're not a details person. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

14 ratings

Spotify

5.0 / 5

20 ratings

Podcast Authority Score: 40 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

41

Social presence

94

YouTube

0

Engagement

51