Supercharge Marketing

About Supercharge Marketing

The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. --- This podcast is brought to you by Lumen5 (https://lumen5.com/), a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE (https://lumen5.com/pricing/?cpn=SUPERCHARGE) for 20% off your first 3 months.

Publisher

Lumen5

Category

business · business · business · business · business · education · news · news · technology

Language

en

Explicit

No

First episode

29 Nov 2021

Latest episode

14 Sept 2026

Latest episodes

1 of 42 episodes have a transcript.

1. 

   14 Sept 2026

   Building Marketing Ops That Actually Work with Melissa Day, Global Marketing Comms Director

   In this episode of Supercharge Marketing, host Thomas Klinger sits down with Melissa Day, who leads global marketing communications at Vishay Intertechnology and has spent her career untangling marketing operations across B2B and B2C. She's the person who gets called in when a company has too many tools, too much complexity, and not enough clarity on what's actually working. Melissa's story starts, fittingly, with a mistake. Early in her career, she built a webinar registration page in Marketo, hit publish, and went to bed proud of herself. Two weeks later her boss asked how many people had registered. The answer was zero. There was no confirmation, no thank-you page, no email. Just a form that led nowhere. "It was such a silly mistake that had such a huge impact to our program," she says. "It's probably why I'm so focused on ownership and accountability now, because I never want to be in that position again." That single failure shaped how she runs teams today: fewer tools, deeper trust, and a stubborn refusal to let automation replace judgment. Why You Should Care Every marketing team is being sold the same story right now: more automation, more AI, more tools, more speed. Melissa's conversation is a useful counterweight. She's not anti-automation. An automated abandoned cart email, the simplest kind of workflow, once helped her team connect to millions of dollars in sales for a B2B company using nothing more than an existing tool and a sharp observation in GA4. But she's just as clear about where automation quietly turns into a liability: nurture campaigns nobody remembers to turn off, one customer getting the same email seventeen times, tools that promise to replace a person entirely. Her rule of thumb is refreshingly unglamorous. You don't need the flashiest MarTech stack. You need to know exactly which problem each tool is solving, and you need someone accountable for watching what it does after launch. What You'll Learn Why the best ideas are often the cheapest ones. How a simple abandoned cart email, built with existing tools and zero budget, turned into a multi-million dollar win for a B2B company How to turn your sales team into a marketing channel. Why every customer conversation your sales team has is a brand touchpoint, and how marketing communications can arm them for it The case for a 7-tool MarTech stack. Melissa's rule of thumb for knowing when your tech stack has grown past what your team actually needs Where AI genuinely helps, and where it doesn't. Why her team uses AI to draft, refine, and challenge their own thinking, but never to replace a single end-to-end process What an accountability culture actually looks like. The mistake that shaped her leadership style, and why she'd rather own a failure early than automate her way around noticing it

2. 

   25 Aug 2026

   Storytelling, Strategy, and the "So That" Test with Meghan McNamara, Associate VP Product Marketing

   In this episode of Supercharge Marketing, host Thomas Klinger sits down with Meghan McNamara, who leads product marketing and go-to-market for Deloitte's government and public services practice, to talk about the winding path that shaped her into a sharper storyteller and a stronger strategist. Meghan's route into product marketing was anything but a straight line. She started as a journalist on Capitol Hill, went back for a master's in creative writing, and spent years managing a wine program on the side. It turns out all three taught her the same lesson: nobody remembers a list of tasting notes, but everybody remembers a good story. In this conversation, she and Thomas dig into what that means for building a career, pitching senior stakeholders, and figuring out where AI actually earns its keep in your workflow. What You'll Learn Why "so that you can" is the most important phrase in product marketing: Meghan's simple test for whether your messaging is actually landing, borrowed from her time explaining wine instead of just listing its tasting notes How to get buy-in without explaining your job title: Why she stopped defending the boundaries of "what product marketing is" and started speaking in the one language every stakeholder already understands: strategy The difference between a strong opinion and a good guess: Meghan's approach to walking into a room with senior leadership and "bringing the receipts" instead of just a point of view Where AI earns its place in her workflow, and where it doesn't: Why she uses AI to pressure-test her own thinking rather than write her business cases from scratch, and how she catches hallucinations before they cost her credibility What "earned intuition" is and why it can't be prompted into existence: The case for staying close enough to your own research that you can trust your gut when something feels off Why she's stopped guarding the edges of her own role: Meghan's hot take on being a generalist in the age of AI, and why refusing to learn new skills because "that's not my job" is quickly becoming the riskier move

3. 

   11 Jun 2026

   Leading Creative Teams in the Age of AI with Josh Gillick, Senior Director of Creative Marketing

   Josh Gillick, Senior Director of Creative Marketing at Cisco (WebEx), didn't take a straight line to get where he is—and that's exactly what makes his perspective so valuable. After building his career across freelance and contract work in design, video, storytelling, and brand, Josh eventually stepped into creative leadership roles at companies like WebEx and Cisco. Today, his team owns the creative vision for major productions including Cisco Live and WebEx One, an event his team runs end-to-end. In this episode, host Pius Chan talks with Josh about what it actually looks like to lead a creative team inside a large enterprise—the people challenges, the stakeholder battles, the AI questions everyone is asking, and the hard-won lessons from years of doing it at scale. What You'll Hear: Why being a generalist can stall your career—and the mindset shift required to go from doing everything yourself to leading a team that does it better than you How Josh hires for creative excellence: why he looks at portfolios before resumes and asks every candidate the same critical question Why not everyone should move into management—and why the best companies build paths for senior individual contributors who want to keep creating The one thing creative teams owe their internal stakeholders, forever: education, without ego, and without expecting it to ever be "done" A proven framework for presenting creative work to difficult executives—how to get them to stop interrupting and start listening How Josh is approaching AI at an enterprise scale: the evaluation framework his team uses, why accuracy and legal compliance come first, and why he's treating right now as a re-education phase rather than a revolution This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Use code SUPERCHARGE for 20% off your first 3 months at lumen5.com.

Inside a recent episode

The Future of PR: How to bypass the traditional channels and stand out

Published 23 Dec 2021 · Transcript excerpt

[…] So that was the first cut when Yahoo and Lycos started to come out in 95, 96. We began the beginnings of CNET and so on having high volume content at next to free. So the first thing was that the journalist started to lose their jobs because the print publications lost the revenue from the advertising. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 28 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

42

Social presence

0

YouTube

0

Engagement

32

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