Your customers aren't buying content. They're buying a result. If you run a membership or online program, you've probably seen it happen: people join, they watch, and then not much happens. In this special season, Nathalie Dorémieux shares what 20 years and 300+ builds have taught her about getting people to actually do the work. Ten short, no-fluff episodes, each one built around one thing you can do this week to see who's implementing, remove what's getting in their way, and make the wins visible. Every episode comes with a free tool so you can apply it to your own program.
Free tool: the Watch-to-Done Converter
👉 https://themembershiplab.com/converter (https://themembershiplab.com/converter)
Turn a step people watch into a step people get done. Tell me about the step where people get stuck in your program, how the training is delivered, and the tool you want to add, and I’ll send you a new structure for that step with your to-do list ready to use. Straight to your inbox.
How Do You Get People to Actually Use Your Tools?
One of my clients has a program where students have had over 90,000 conversations with the tools inside it. And it’s not because he sends reminders or begs them to use the tools. It’s because of where he put them.
You can add a tool as a bonus, an extra resource sitting next to everything else people have to watch, and very few will use it. Especially the people who need it most. But when the tool is part of doing the work, people use it, and they move ahead in the program.
In this episode:
Why tools in a resources section or bonus folder rarely get used
Why putting a tool in a “help” section adds friction for the people who need it most
What changes when you treat your program as an implementation program
How to present a tool so people are eager to use it
What a step looks like in a program with over 90,000 conversations across about 20 tools
A simple three-part structure for your step, without re-recording a single video
Your one thing this week: take the step where people get stuck and add a “now it’s your turn” section with a to-do list. Go through the training, use your tool, and mark it done when you’ve completed the micro result.
Results First is a short, no-fluff podcast for anyone running memberships and online programs who wants their customers to get real results.
2 Nov 2026
How to turn your method into interactive tools
Free tool: the Tool Matchmaker
👉 https://themembershiplab.com/matchmaker (https://themembershiplab.com/matchmaker)
Tell me where people get stuck in your program, why they get stuck there, and what platform you’re working with, and I’ll send you personalized suggestions for one tool that helps them get past that stuck point. Straight to your inbox.
Turn Your Method Into Interactive Tools
If you were sitting right next to someone in your program at the exact moment they get stuck, you’d know what to do. You’d ask a couple of questions, show them an example, help them choose. But you can’t be there every time. So how do you create the tools that support them when you’re not there?
Most of the time, people aren’t stuck because they’re missing information. You’ve already given them the video, the PDF, the training. What’s missing is a decision they can’t make. And once you know which decision, you know what to build.
In this episode:
Why adding another video rarely gets people unstuck
Why everything is a decision, with a newsletter example
The four questions I go through to come up with the right tool
What you can build with AI, and what you can build without it
How a recipe library for busy parents became an AI assistant that helps them decide what to cook tonight
Where a beginner program that sat on the shelf for years is now: over 90,000 conversations across about 20 tools
Your one thing this week: take your stuck point and the why behind it, find the decision hiding in there, and sketch one tool on paper. What it asks, and what it gives back.
Results First is a short, no-fluff podcast for anyone running memberships and online programs who wants their customers to get real results.
26 Oct 2026
Why Do People Get Stuck? It's Not Laziness.
Free tool: the Friction Radar
👉 https://themembershiplab.com/radar (https://themembershiplab.com/radar)
Tell me the spot in your program where people get stuck and your top assumptions about why, and I’ll help you check those assumptions with the people inside your program. You’ll get your personalized next step straight to your inbox.
Why Do People Get Stuck? It’s Not Laziness.
At a mastermind retreat in San Diego, I sat in a room of 200 women while the coach told us, “I should charge more for this. You’re not doing the work.” She was right, most of us weren’t. But she had a story about why we were stuck, and she never checked it.
We all do this. When a lot of people stop at the same place in our memberships and online programs, we come up with a reason. In this episode, I share how to stop guessing and find out what’s really getting in the way.
In this episode:
Why the biggest mistake is thinking you already know why people get stuck
Why the people who made it through are the easiest ones to ask, and what to ask them
How to read support questions, comments and exit notes for the why
Why you focus on one micro result, not the whole program, with a LinkedIn profile example
How to rank what’s getting in the way and circle the one to work on first
Your one thing to do this week:
Talk to a dozen people who got past your stuck point. The easiest ones to find are those who share their wins, or just ask your community who has done it. Ask them what was hard, and how they got around it. Then rank what’s getting in the way, and circle the top one.
Free tool: the Friction Radar👉 https://themembershiplab.com/radar (https://themembershiplab.com/radar)
About Results FirstShort, no-fluff episodes for anyone running memberships and online programs who wants more of their people doing the work and getting results. One idea and one thing to act on, every single time.
About meI’m Nathalie Dorémieux. I run The Membership Lab with my husband, and we’ve spent about twenty years helping build and grow over three hundred memberships and online programs.
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