Put on your lucky cap and crank the volume—SuperFan Diaries with J.R. Greene is the fast-paced sports podcast that celebrates the raw passion, wild rituals, and heart-stopping moments that unite fans everywhere. From game-day superstitions to legendary comebacks, J.R. dishes out high-energy stories and insider takes on every sport under the sun.
Hit play and experience fandom in its purest form—no tickets required.
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Why "Boring" Businesses Win: CEO Lessons on Entrepreneurship with JR Greene
Today we’re taking a slightly different route. We’re talking about the business of being a superfan, specifically, the entrepreneurship it takes to build a successful corporation.
I’ve spent 15 years as the CEO of a large behavioral health company, but it wasn't always smooth sailing. Before I found success with Psychiatric Medical Care (PMC), I had my fair share of failures, including a toy company that cost me $400,000 in losses.
In this episode, I’m sharing the "cheat code" for success that I share with university students and aspiring entrepreneurs. We’re diving into:
The IMS Model Recap: A quick look at the Improv, Musical, and Syndication phases of a growing business.
The "Boring" Advantage: Why you should skip the "sexy" industries like AI or entertainment and look for high barriers to entry and low competition. (Wait until you hear why I’d invest in a plumbing franchise over an AI startup!)
The Bloomberg Advice: A story about Mike Bloomberg’s blunt advice to a young man who wanted to run for Senate.
Cash is King: Why being frugal is the ultimate safety net for when (not if) things go wrong.
Lessons from Failure: How my experience with Coca-Cola, Revlon, and a failed toy company led to building a company that treats hundreds of thousands of patients today.
Whether you're looking to leave your 9-to-5 or you're already in the thick of building your dream, these bedrock principles will help you stay in the game.
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5 Nov 2026
The IMS Model: From "Big Orange Tux" to CEO with JR Greene
Welcome back to Superfan Diaries! I’m JR Greene, and today we’re stepping off the field and into the boardroom. I often get asked how I went from leading the team onto the field in a Big Orange Tux to leading one of the largest behavioral health companies in the country. It all comes down to a framework I developed over 15 years as a CEO: The IMS Model.
Whether you're starting a side hustle or managing a department in a massive organization like HCA or Oracle, every venture moves through three distinct phases. Understanding which phase you’re in, and who you need to hire, is the difference between massive success and a total crumble.
In this episode, we break down:
Phase 1: Improv – The "fake it 'til you make it" stage. It’s about frugality, saying "yes," and finding creative ways to stay in business.
Phase 2: Musical – The hybrid stage. You’re building structure, "swim lanes," and scale, but you're still performing live and making mistakes.
Phase 3: Syndication – The high-level execution stage (think The Price is Right or Proctor & Gamble). Tight swim lanes, predictable growth, and private equity interest.
The HR Secret: Why hiring a "Syndication" person for an "Improv" role is a recipe for disaster.
I’m sharing the lessons I learned growing a company from 5 employees to thousands, serving hundreds of thousands of patients.
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28 Oct 2026
125 Stadiums: The Incredible Journey of Superfan Patrick Yarber
Today, we’re talking about a man who redefined the word "superfan." Imagine visiting a home game at every single FBS stadium in the country... all 125 of them.
From the Big House to the Swamp, from Texas to Oregon, it’s a quest that took decades to complete. In 2013, at the University of Idaho, Nashville’s own Patrick Yarber finally finished what almost nobody else has ever done.
But here is the part of the story that will stop you in your tracks: Pat did it all while legally blind.
Pat describes his condition as "gun barrel vision," he can see what’s directly in front of him, but nothing else. Think about the logistics: navigating airports, connecting flights, long treks to stadiums in the pouring rain or blistering heat, often entirely alone. He did it for the love of the tailgates, the fandom, and the pure magic of college football.
Pat Yarber is a fan of the people, for the people. His story is a testament to the power of passion over any obstacle.
Head over to superfandiaries.com to watch the full ESPN footage of Pat’s journey and leave your comments below. Don’t forget to follow, review, and nominate your favorite superfan!
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Spotify
5.0 / 5
13 ratings
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