Join us as we sit down with hotel owners and sustainability pioneers, to uncover the essence of their brand identity and reveal the inspiring steps they’re taking on their sustainability journey.
Today I’m joined by Gisela Boersma, ESG & Design Manager at The Usual — a brand proving regenerative hospitality can be beautiful and practical. Raised sustainably before it had a name, Gisela blends an interior designer’s eye with a systems thinker’s rigour.
We unpack how The Usual builds consciously, is socially committed, resources responsibly and minimizes footprint—from circular mattresses and green roofs to local partnerships and BREEAM/Green Key pathways.
We dig into measurement that matters (guest impact insights, Scope 3), the power of in-room storytelling, and the challenges of food waste and regulation—plus the wins that keep the team moving.
22 Sept 2025
Pofessor Xavier Font and Safina Naz, University of Surrey
On this episode of the Sustainable Hotels Podcast, Grace sits down with Professor Xavier Font and Safina Naz from the University of Surrey to explore the art—and science—of sustainability communications. Xavier, one of the world’s leading experts in sustainability marketing, has advised organisations from Booking.com to the UN, helping thousands of businesses not just “do” sustainability, but communicate it with clarity and impact. Safina, a neuro-marketing practitioner and co-author of the Booking.com and Accor report on consumer behaviour, brings sharp insight into what truly resonates with travellers. Together, they unpack greenwashing, green-hushing, and how hotels can build trust through smarter storytelling.
8 Sept 2025
Nina Boys @ Beyond Green Travel
On this episode of the Sustainable Hotels Podcast, Grace Greensitt sits down with Nina Boys, VP of Sustainability at Beyond Green. From a childhood sushi epiphany to auditing Nat Geo’s Unique Lodges, Nina shares how travel, food, and human connection shaped her path. We dig into Beyond Green’s rigorous standards across nature, culture, and community; why storytelling turns good practice into guest action; and how urban hotels can be powerful sustainability hubs. Nina also lifts the lid on partnerships, climate goals, and the collaboration fuelling Beyond Green’s next chapter. If you care about impact that guests can feel—and take home—this one’s for you.
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