Swim Against The Tide

About Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

Publisher

Steve Henry

Category

business · business

Language

en

Explicit

No

First episode

26 Sept 2024

Latest episode

12 Nov 2026

Latest episodes

102 episodes in the feed.

1. 

   12 Nov 2026

   Ep101 – Pete Durant, Marketing Director, Secret Escapes | Finding marketing truth in a sea of mediocracy | SATT

   In this episode of Swim Against The Tide, I sit down with Pete Durant, Marketing Director at Secret Escapes, for a brilliantly honest conversation about what it takes to build brands and marketing in a world that’s changing at extraordinary speed. We trace Pete’s unconventional journey from TV production and early social media to leading marketing at Secret Escapes and explore why storytelling has remained the thread running through his career. We get into the battle between brand and performance, the struggle to find “truth” in modern marketing data, and how Secret Escapes is using AI to work faster and smarter. But Pete also shares some fascinating concerns about what AI could mean for creativity, critical thinking and the next generation of marketers. And ultimately, we come back to something refreshingly human: understanding yourself, enjoying what you do and making sure there’s still a smile in the work. The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

2. 

   6 Nov 2026

   Ep100 – Jasper Martens, CMO, PensionBee | Trust beats tactics. Every time. | SATT

   What does it take to turn something as unsexy as pensions into a brand people actually care about? In our 100 th episode, I sit down with Jasper Martens, who was one of the earliest employees at PensionBee, to explore how the business grew from five people in a room into a major consumer financial brand. We talk about why trust beats tactics, why great marketing starts with genuinely understanding the customer, and why people still do business with people. Jasper Martens also shares what he learned taking the model to the US, where simply copying what worked in the UK was never going to cut it. We get into leadership, brand building, AI, the importance of making mistakes and why sometimes you need to stop staring at the spreadsheet and trust your instincts. It was such an enjoyable conversation with a marketer who has spent more than 20-years proving that even financial services can build an emotional connection. The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

3. 

   1 Oct 2026

   Ep099 – Amar Mistry, CEO, My Money Matters | From Startup Survival to Making Money Matter | SATT

   Host [Host Name] interviews Amar Mistry, CEO of My Money Matters, about navigating career shifts and building a purpose-driven business.

Who has been a guest on Swim Against The Tide

Names identified in recent episode analyses. Showing up to five guests.

• Amar Mistry
• Toby Bradon
• Peter Cattee
• Sid Sethi
• Josh Sargent

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

382,725

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 48 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

51

Social presence

0

YouTube

82

Engagement

32

Contact Swim Against The Tide

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Swim Against The Tide