Syncronized is the podcast that drives MSP growth—from startup to scale-up.
Each episode features insights on the topics that matter most to IT providers: automation, AI, service delivery, profitability, and much more. Join us for expert discussions, practical advice and hands-on insights you can use to drive your business forward.
Aligning It Roadmaps With Core Business Objectives in the AI Era
In this episode of Syncronized, host Brandon Garcin sits down with Russell Smith, vCIO at Advantage Industries. They explore how managed service providers (MSPs) can move beyond break-fix support and become strategic partners by aligning technology planning with core business goals. Russell explains how the role of IT has shifted from a cost center to a growth driver, especially as artificial intelligence and automation become more accessible for small and mid-sized businesses. Russell detai...
10 Dec 2025
Navigating the "Galaxy of AI": An MSP's Guide to Readiness, Risk, and Advising Clients
In this episode of Syncronized, host Brandon Garcin sits down with Bryant Tow, Chief Security Officer at Leapfrog Services. They explore the expanding “galaxy” of AI and what it means for managed service providers and IT teams. Bryant breaks down why rushing to adopt AI for its own sake often backfires, comparing it to buying a new saw before you have anything to cut. He stresses the value of starting with real business needs, building strong governance, and focusing on cyber hygiene before l...
22 Oct 2025
Smarter Attacks, Smarter Defenses: How AI is Changing Cybersecurity for MSPs and SMBs
In this episode of Syncronized, host Brandon Garcin sits down with Dor Eisner, CEO and Co-Founder at Guardz. Together, they explore the changing landscape of cybersecurity for managed service providers (MSPs) as artificial intelligence becomes a daily reality for both attackers and defenders. Dor shares why AI is a double-edged sword in the security world, driving up both the speed of attacks and the tools available for defense. He explains how the shift from siloed tools to unified data lake...
13 Aug 2025
From the Back Office to the Boardroom: Five Keys to Successfully Transition From MSP Tech Leader to CEO
Making the leap from technical expert to CEO requires more than just business knowledge—it demands a fundamental shift in mindset. In this episode, Janice Mahlmann, CEO of August eTech, shares her 24-year journey from network engineer to successful MSP leader and offers practical insights for technical professionals ready to step into executive roles. Janice breaks down the transition into five key areas: shifting from problem-solver to strategic thinker, developing essential soft skills, foc...
16 Jul 2025
Defining — And Engaging With — Your Ideal Customer Profile
In this episode of Syncronized, host Brandon Garcin sits down with Erik Haas, Vice President at designDATA, to explore how MSPs can define and engage with their ideal customer profile (ICP). Erik challenges the common practice of accepting any client willing to pay, explaining that identifying your ICP early creates focus that drives profitable growth across every department. The episode explores why ICPs should influence more than just marketing — they should shape service delivery, hiring d...
11 Jun 2025
Customer Experience: The Most Important "Product" In Your MSP Stack
Josh Fricovsky, Engineering Director at Cortavo, discusses with Brandon Garcin how managed service providers can prioritize customer experience to differentiate themselves and build stronger client relationships in this interview.
28 May 2025
Hire Education: A New Era of Workforce Management in IT
James Horne, Sr. Director, informs Brandon Garcin about workforce management in IT, highlighting the importance of company culture and team dynamics for attracting and retaining top talent in MSPs in this interview.
14 May 2025
The Ring of Security: Understanding the Intersection of People, Process & Technology
On this episode of Syncronized, host Brandon Garcin and Bryant Tow, Chief Security Officer at Leapfrog Services, discuss the often overlooked aspects of cybersecurity. Many businesses view cybersecurity as simply having the right tools. Bryant argues this is a flawed approach. True security requires a holistic strategy — the “ring of security” — encompassing people, processes, technology, and governance. He emphasizes that neglecting governance is often the root cause of major security breach...
23 Apr 2025
How to Scale Your Sales Team as Your MSP Grows
In this episode of Syncronized, Brandon welcomes Corbitt Grow, Director of Business Development at Anderson Technologies, to explore how MSPs can scale their sales operations as they mature. Corbitt shares insights from his experience at a mid-tier MSP, highlighting the critical transition from early-stage "sell anything to anyone" approaches to more strategic, targeted growth strategies. The conversation examines how MSPs can expand service offerings while maintaining focus on recurring reve...
9 Apr 2025
Contract Negotiations: How to Save Money without Sacrificing Quality
In this episode of Syncronized, Brandon sits down with Travis Johnson, VP of Technology Operations at Infracore, to explore the overlooked world of contract management and negotiation for MSPs. Travis breaks down why contracts are more than just paperwork—they’re a strategic tool for protecting margins, avoiding unnecessary costs, and ensuring long-term business health. Travis explains why many MSPs treat contracts as a "set and forget" process, missing key opportunities to optimize spending...
26 Mar 2025
MSP Prospecting: How to Stop Selling Features & Start Selling Outcomes
In this episode of Syncronized, host Brandon Garcin sits down with Charles Bender, CEO of Attentus, to explore the evolving world of IT services. Charles shares how Attentus has built a customer-first approach, ensuring businesses get the right technology without the headaches. They discuss the biggest IT challenges companies face today—from cybersecurity threats to inefficient systems — and how proactive support can make all the difference. Charles explains why businesses need more than just...
11 Feb 2025
MSP Growth Playbook: Three Core Pillars to Scale Your Business to $10M+
In this episode of Syncronized, host Brandon Garcin sits down with Brian Strong, CEO of TenHats, to explore the roadmap for scaling MSPs past the $10 million revenue mark. Drawing from decades of experience, Brian shares actionable insights on how to transition from a founder-led operation to a scalable, executive-led organization. From shedding day-to-day responsibilities to fostering trust and leadership in your team, he explains the mindset shifts required to build a thriving enterprise. ...
22 Jan 2025
Your Blueprint for Growth: How MSPs Can Build Systems That Scale
On this episode of Syncro, Josh Weiss, Director of Operations and Security at Logic Technology Consulting Group, joins Brandon to discuss scaling an MSP business. Josh's 20 years of experience — from break-fix to running a managed services practice — offer valuable insights for MSPs at any stage of their journey.Josh emphasizes the importance of balancing firefighting with strategic planning. He highlights common challenges like constant firefighting, poor documentation, and reactive service ...
18 Dec 2024
MSP Marketing: The Lifecycle of a Lead
Brandon Garcin talks with David DeCamillis, Founder and CEO of MSP Boost Consulting, about modernizing lead generation for MSPs with a structured approach and targeted campaigns.
27 Nov 2024
Cybersecurity vs. Cyber Compliance: Key Distinctions & Best Practices for MSPs
Moss Jacobson discusses the critical differences between cybersecurity and compliance, emphasizing the importance of technical controls, administrative policies, and company culture for MSPs to maintain high security standards and unlock growth opportunities.
30 Oct 2024
The Power of Newsletters and Email Marketing for MSP Lead Generation
In this episode of Syncronized, we sit down with Sandra Antoun, Director of Sales and Marketing at Vintage IT Services, to discuss the power of newsletters in driving MSP growth. Sandra shares her insights on why newsletters are an effective tool for engaging clients, building brand awareness, and showcasing expertise in the IT space. She emphasizes how thoughtful content can differentiate MSPs in a competitive market.Sandra explains how Vintage IT Services uses newsletters to provide value b...
25 Sept 2024
How to Grow a Profitable Managed Cybersecurity Practice
In this episode of Syncronized, host Brandon Garcin welcomes Dave Colesante, CEO of Apptega, to discuss building a profitable cybersecurity practice. Dave shares his insights on differentiating security services in a crowded market and emphasizes the importance of moving beyond basic consulting to productized offerings.Dave highlights the power of leveraging industry-standard frameworks like NIST and CIS to demonstrate value to clients. He encourages MSPs to clearly define their service offer...
21 Aug 2024
The Future of Automation & AI-Powered RMM
In this episode of Syncronized, we sit down with Kristen Costagliola, CTO at Syncro, to dive into the transformative impact of AI on Managed Service Providers (MSPs) and IT leaders. The discussion begins with an exploration of AI's current buzz and its practical applications for MSPs and smaller organizations. Kristen highlights the significant shifts AI is bringing, particularly in automation and machine learning, which have been the backbone of IT services for years.The conversation moves t...
31 Jul 2024
Building a Culture of Continuous Improvement in Your MSP
In this episode of Syncronized we interview Peter Melby—CEO of New Charter Technologies—delving into the intricacies of leadership and continuous improvement within MSP organizations. Peter shares his journey from co-founding an MSP at the age of 20 to leading a large-scale enterprise, emphasizing the importance of customer-centric approaches and the challenges of scaling a business. He discusses how the focus has shifted from simply addressing technical issues to understanding and anticipati...
Who has been a guest on Syncronized
Names identified in recent episode analyses. Showing up to five guests.
Josh Fricovsky
James Horne
David DeCamillis
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
200,092
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 42 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
37
Social presence
0
YouTube
86
Engagement
32
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