Join us for insightful discussions on landscape architecture, design, construction / hardscaping, landscaping, and grounds management as SYNKD™ Media unites landscape professionals. Tune in as we meet amazing people and learn how they contribute to our industry.
SYNKD™️ Media unites landscape professionals across architecture, construction, and horticulture to accelerate progress, spark innovation, and shape a more sustainable planet — one smart solution at a time.
https://www.synkd.io (https://www.synkd.io)
We have in-person events, digital media, podcasts, webinars, education and a publication - contact us to share your project or your story!
https://synkd.io/live-event
We record on Riverside - get your own Riverside account here: https://riverside.sjv.io/550YYn (https://riverside.sjv.io/550YYn)
In this episode of SYNKD On Air, host Angelique Robb speaks with Gabe Bustos from Hector's Home Service Marketing about the challenges and strategies of marketing for home service businesses. Gabe shares his journey as an entrepreneur, detailing his past failures due to ineffective marketing and how that led him to focus on helping small local contractors succeed. He emphasizes the importance of commitment and consistency in marketing efforts, explaining that many businesses fail to see results because they switch strategies too frequently without giving them enough time to mature.
Gabe outlines practical steps for home service businesses to enhance their marketing, starting with optimizing their Google Business Profile and gathering customer reviews. He discusses the significance of local service ads and the need for a well-optimized website. Throughout the conversation, Gabe highlights the importance of understanding customer acquisition costs and the predictability of lead generation, which are crucial for scaling a business. The episode concludes with Gabe offering insights on budgeting for marketing and the importance of finding trustworthy marketing partners.
Takeaways
"There's a missing piece here and I need to learn that myself."
"The power of commitment and consistency is crucial in marketing."
"You need to charge more or target a different clientele based on your customer acquisition costs."
"Google reviews are super important for both people looking for services and for algorithms."
"You can set up local service ads without hiring an expert, making it a low-risk option."
Sound Bites
"There's a missing piece here and I need to learn that myself."
"It does take a level of commitment and consistency."
"It's not just "Can I get leads?" It's "Can I get leads with some kind of predictability?"
Chapters
00:00 Introduction to Gabe Bustos and Hector's Home Service Marketing
01:07 Gabe's Entrepreneurial Journey and Marketing Struggles
03:10 Understanding the Importance of Focus in Marketing
05:35 How Long to Commit to a Marketing Strategy
07:20 The Cost of Customer Acquisition and Predictability
10:46 Actionable Marketing Tips for Home Service Businesses
12:36 Setting Up a Google Business Profile
16:05 The Importance of Customer Reviews
24:19 Exploring Google Ads and Local Service Ads
26:06 Introduction to Local Service Ads
27:21 Understanding the Benefits and Risks
30:39 Steps to Optimize Your Google Business Profile
33:13 The Importance of a Locally Optimized Website
36:11 Budgeting for SEO Services
37:59 Navigating Local SEO Challenges
41:54 Final Thoughts and Resources
12 Feb 2026
The Landscape Rodeo: Feb 20th in St Augustine, FL with Jason Lee
In this episode of SYNKD On Air, host Angelique Robb speaks with Jason Lee, owner of Sky Frog Landscapes, Trash Panda Express, and co-host of the Greener Side Up podcast. They discuss Jason's entrepreneurial journey, his involvement with the Florida Nursery Growers and Landscape Association (FNGLA), and the upcoming Landscape Rodeo event aimed at engaging the next generation in the green industry. The conversation highlights the importance of hands-on experience in landscaping education and the need for more visibility in the industry.
SIGN UP HERE:
https://thelandscaperodeo.com/ (https://thelandscaperodeo.com/)
takeaways
Jason Lee is the owner of Sky Frog Landscapes and Trash Panda Express.
The Landscape Rodeo aims to engage the next generation in the green industry.
FNGLA is working to provide more hands-on networking events for landscape contractors.
The Landscape Rodeo will feature various competitions, including zero-turn barrel racing.
Jason emphasizes the importance of teaching practical skills in landscaping education.
The event is designed to be fun and engaging for all participants.
There will be cash prizes and trophies for competition winners.
The Landscape Rodeo is open to participants from across the country.
Jason is passionate about raising awareness for careers in the green industry.
The event will also support local FFA chapters and community service projects.
Sound Bites
"It's a lot of fun!"
"It's not just out cutting grass."
"We're looking forward to game day!"
Chapters
00:00Introduction to Jason Lee and His Ventures
01:27Involvement in FNGLA and Landscape Events
04:30The Birth of the Landscape Rodeo
07:46Engaging the Next Generation in the Green Industry
09:41Learning from Experience: The Landscape Rodeo's Goals
19:23Details of the Upcoming Landscape Rodeo Event
5 Feb 2026
From Crew Hand to Business Owner: Scott from Landscapes by Acme
In this conversation, Scott Horoszewski from Landscapes by Acme shares his journey in the landscaping industry, detailing his transition from employee to business owner. He discusses the challenges and lessons learned throughout his career, emphasizing the importance of customer satisfaction, continuous learning, and adapting to changes in the industry. Scott also highlights the significance of design in landscaping and the need for proper training and management as a business grows.
https://www.landscapesbyacme.com/ (https://www.landscapesbyacme.com/)
takeaways
Scott started in landscaping after high school, initially working for his uncle's company.
He quickly advanced from crew hand to manager within a year.
Scott learned the importance of adaptability in the landscaping business.
He emphasizes the value of customer satisfaction and word-of-mouth marketing.
Scott's art background enhances his landscaping design skills.
He transitioned from lawn care to offering a wider range of services over time.
Rapid growth taught Scott the importance of understanding business numbers.
Training employees properly is crucial for maintaining quality service.
Scott believes in continuous learning to advance in the industry.
He aims to keep his business manageable while still considering growth.
Chapters
00:00Introduction to Scott Horoszewski and His Journey
00:59Starting in the Landscaping Industry
03:06Transitioning to Business Ownership
06:55Learning and Growing in the Industry
10:31Expanding Services and Skills
14:10The Importance of Design in Landscaping
16:37Lessons Learned from Rapid Growth
21:17Current Business Structure and Future Plans
Who has been a guest on SYNKD on Air
Names identified in recent episode analyses. Showing up to five guests.
Zech Strauser
Jonathan Torres
Stephanie Carlson
Basil Camu
Cydian Kauffman
Podcast Authority Score: 11 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
21
Social presence
0
YouTube
0
Engagement
0
Contact SYNKD on Air
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of SYNKD on Air?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
