The Tactics of Marketing Podcast is a resource for those who are looking to get more out of their marketing and grow! Tactics of Marketing is Hosted by Chris Milton, a marketing agency owner who brings his years of experience working with hundreds of entrepreneurs, organizations, and brands to help them launch, scale, and ultimately surpass their goals.
Check the show notes for more details.
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In this episode, Chris Milton dives into the staying power of email and why it isn’t dead - either as a communication tool or a marketing channel.
The Value of Email
Ownership and Control - Importance of owning an email domain - Credibility associated with branded emails B. Asset Value - Email lists as valuable assets during company sales - Health of the email list as a measure of business strength
Email's Unique Advantages
Deliverability and Readability - Email's effectiveness in cutting through social media noise
Resurgence of Long-Form Content - Demand for in-depth content amidst quick social media interactions
Personalization - Greater ability to personalize communication compared to social media
Recall Ability - Email's searchability and ease of finding past communications
Consistency of Experience - Intentional engagement with email compared to other platforms
Get Started
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31 Dec 2024
What is the Benefit of Working at a Marketing Agency?
Benefits of Working on the Agency Side of Marketing
Let’s talk about the advantages of working in a marketing agency, emphasizing the opportunities for market research, cross-learning, and professional growth, while providing actionable insights for team members to understand and leverage these benefits effectively.
Tactics of Marketing is a marketing series that answers questions we receive at our marketing agency, 323.media (http://323.media), where we work with organizations that want to grow.
Subscribe to our newsletter for more: tacticsofmarketing.com/subscribe (http://tacticsofmarketing.com/subscribe)
14 Dec 2024
Leveraging Traditional and Digital Media for Marketing Success
Chris Milton discusses leveraging traditional and digital media for marketing success by combining tailored content with valuable audience insights and effective campaign execution.
14 Dec 2024
Leveraging AI in Marketing Agencies
Chris Robinson shares actionable insights on how marketing agencies can harness the power of AI to enhance competitiveness, efficiency, and creativity in their strategies.
10 Dec 2024
Should I Boost posts on Facebook and LinkedIn?
Chris Milton explains why boosting posts on Facebook and LinkedIn may not be the most effective way to expand your reach, and how a targeted advertising strategy can lead to better results.
7 Dec 2024
Understanding the Choice Between Hiring In-House, Agency, or Freelancer for Marketing
Marketing expert Chris Milton shares actionable insights on when to hire in-house, agency, or freelancer for marketing tasks, ensuring the right talent for growth and effectiveness.
5 Dec 2024
Do I need a website?
Chris Milton explains why your business needs a website, highlighting its importance for professionalism, content management, control, functionality, reputation, and trust.
5 Dec 2024
Understanding Intent vs. Brand in Marketing
Chris Mountain, founder of 323 Media, explains how understanding intent vs. brand in marketing can help businesses effectively address customer needs and solve problems.
5 Dec 2024
Why Isn't My Marketing Working?
Chris Milton, CEO of 323.media, explores why marketing isn't working for businesses and reveals actionable strategies to align marketing with sales, leadership, and service teams to drive organizational growth.
18 Oct 2024
Breaking Down the "Tactics of Marketing" Podcast
Welcome to the Tactics of Marketing! Here's a brief, 3-minute intro that should get you up to speed on what this podcast is all about.
Introduction
Chris Milton, CEO of 323.Media (https://323.media), introducing the podcast "Tactics of Marketing."
This podcast aims to share knowledge and best practices in marketing for both digital and traditional landscapes.
Format of the Show
Quick episodes designed to reach a goal of 1000 episodes.
Focus on providing a knowledge base for mastering marketing.
Emphasis on understanding what marketing strategies work best for individual businesses.
Common Marketing Challenges
What you're probably doing well, but may not be effective for your specific needs.
Misconceptions about the reasons for marketing not working (e.g., blaming Facebook or Google ads).
Purpose of the Podcast
Sharing insights on identifying effective marketing strategies.
Aim for listeners to learn and implement marketing strategies for their own businesses.
Potential future inclusion of guest speakers.
Call to Action
Subscribe and follow the podcast, save this to reference in the future.
Ask a Question that could be featured on the show by joining our Tactics of Marketing Community (https://www.skool.com/tactics-of-marketing-6890/about)
Sign up to receive our Weekly Newsletter (https://tacticsofmarketing.com/subscribe) where we do deeper dives into topics.
Learn more about what we do by checking out https://323.media (https://323.media)
Contact Tactics of Marketing
Guest appearances
Books guests
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