Tailwind Marketing

About Tailwind Marketing

This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.

Publisher

Carlos Corredor and Antonio Santana

Category

business · business

Language

en

Explicit

No

First episode

22 Sept 2023

Latest episode

15 Sept 2026

Latest episodes

33 of 46 episodes have a transcript.

1. 

   15 Sept 2026TRANSCRIPT

   Meetings Matter. Everything Else Is Breadcrumbs.

   Host Paula Carneiro Cox and guest Carlos explore how B2B marketing requires buyer stories and data before AI, ultimately focusing on the crucial meeting for driving revenue.

2. 

   13 May 2026TRANSCRIPT

   Building Content, Credibility, and Community in Healthcare IT

   Host Carlos Hidalgo interviews Larry Kaiser, Healthcare IT marketing leader, about building content, credibility, and community through relationship-driven strategies and AI-powered collaboration.

3. 

   26 Sept 2025TRANSCRIPT

   Turning Events Into Real Revenue

   COVID crushed events. Then AI, automation, and inbox spam made everyone forget how to talk to people. In this episode, Jocelyn Sexton and Carlos break down what’s actually working with events, and why the ROI isn’t in the booth. From “just go to the bar” tactics to how to avoid webinar fatigue, they show how to make people care, follow up like a human, and stop treating every interaction like a pitch. Whether it’s a conference, a dinner, or a podcast, if you’re not building a real relationship, you’re just wasting time, effort, and budget.

Inside a recent episode

Meetings Matter. Everything Else Is Breadcrumbs.

Published 15 Sept 2026 · Transcript excerpt

[…] So that's the power of, you know, getting this data organized, getting it structured, but not over engineering, because the sky's the limit when you let it start foundationally fluid, and begin to kind of make observations as it grows. So, so I'd say that is kind of my my stab on where to start and what to look for and to remember that AI doesn't solve everything. There's still a lot, you know, that requires human touch intervention and even discernment, you know, and flat out redoing things because they're wrong, you know. So that's why it's important to get it structured, governed, tested before deploying it across your enterprise systems and accessing all your data. […]

Who has been a guest on Tailwind Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Paula Carneiro Cox
• Larry Kaiser
• Jason Baum
• Brett Carnali
• Charudhi Pankaj

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 44 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

76

Social presence

0

YouTube

0

Engagement

32

Contact Tailwind Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Tailwind Marketing