This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.

Tailwind Marketing
Claim This Podcastby Carlos Corredor and Antonio Santana
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Podcast Overview
This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.
Language
🇺🇲
Publishing Since
9/22/2023
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Recent Episodes

May 13, 2026
Building Content, Credibility, and Community in Healthcare IT
Host Carlos Hidalgo interviews Larry Kaiser, Healthcare IT marketing leader, about building content, credibility, and community through relationship-driven strategies and AI-powered collaboration.

September 26, 2025
Turning Events Into Real Revenue
<p dir="ltr">COVID crushed events. Then AI, automation, and inbox spam made everyone forget how to talk to people. </p> <p dir="ltr">In this episode, Jocelyn Sexton and Carlos break down what’s actually working with events, and why the ROI isn’t in the booth. From “just go to the bar” tactics to how to avoid webinar fatigue, they show how to make people care, follow up like a human, and stop treating every interaction like a pitch. Whether it’s a conference, a dinner, or a podcast, if you’re not building a real relationship, you’re just wasting time, effort, and budget.</p>

September 12, 2025
If Clicks Closed Deals, We’d All be Rich
<p dir="ltr">The buyer’s journey has changed and so should your marketing. In this episode, Jeff Bradburry and Carlos Corredor talk through how the shift to digital has changed what marketing needs to focus on. It’s no longer about pushing content or chasing clicks, but about creating qualified opportunities that lead to real pipeline. They challenge the idea of being “data-driven” when the data is just clicks, and explain why cold email or paid search still have value—it all depends on where the buyer is in their process. If your marketing isn’t tied to sales, it’s not doing its job.</p>
45 total episodes available with 12 transcripts
Recent guests on Tailwind Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Larry Kaiser
Guest
Jason Baum
Guest
Brett Carnali
Guest
Charudhi Pankaj
Guest
Brittany Dufin
Guest
Matt Fiel
Guest
Scott McCollum
Guest
Paige Galley
Guest
Tanner Stolte
Guest
Ellie Behling
Guest
Michael Johnson
Guest
Jen Brown
Guest
Deep-dive analytics for Tailwind Marketing
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Tailwind Marketing?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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