Marketing in today’s economy is tough. Generating high-quality leads that convert into customers is even tougher.
Join Motso, Candice, and Julia as they host chats with industry experts, Spitfire team members, and each other about the latest digital marketing trends and topics. They also dive into what it’s like to work in a marketing agency and explore why the Inbound Marketing methodology really works.
Whether you're a marketing enthusiast, HubSpot curious, a business owner, or just looking to learn more about inbound marketing, this podcast is for you!
EP 21: From Data to AI: Making AI Work for Your RevOps Strategy
Most businesses reach for AI before they've defined the problem it's meant to solve. Brandon Holz says that's backwards.
In this episode of Take Flight, Motso sits down with Brandon Holz, Spitfire's Head of Implementation and AI Development, to talk about what actually separates businesses that get value from AI from those that don't. Spoiler: it's rarely the technology.
What you'll learn:
Why a clearly defined problem and good data matter more than the tool itself
Why people, not platforms, are the biggest success factor in AI adoption
How to build a "hunger" for AI in your team without forcing it
What an AI governance council actually does, and why you need one
Which existing frameworks (ISO, GDPR, the EU AI Act) can shortcut your governance setup
Brandon also breaks down the psychology behind why people resist new tools, and what to do about the ones who think AI is coming for their job.
🎧 Tune in now to build a smarter, more human approach to AI in your business.
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CONNECT WITH US
Spitfire Inbound: spitfireinbound.com
LinkedIn: @SpitfireInbound
CONNECT WITH BRANDON HOLZ
LinkedIn: Brandon Holz (https://www.linkedin.com/in/brandon-holz-developer/)
#TakeFlightPodcast #AIinMarketing #RevOps
15 Aug 2025
EP 20: AI in Creativity: How Marketers Are Using AI to Work Smarter
How is AI changing the way creatives work? In this episode of the Spitfire Podcast, Motso hosts a roundtable with creative experts from Spitfire, including strategic, design, copy, social, and SEO pros, to unpack how AI is reshaping content creation.
We explore:
How AI helps speed up ideation and research
Using AI as a writing assistant (not a writer)
The dangers of AI hallucinations and how to fact-check
Using AI to enhance brand strategy and SEO performance
The ethics of using AI in client work
From content wireframes to SEO audits to social copy rewrites, we cover real use cases and honest insights from people using AI daily.
📌 Watch this if you're in marketing, content, or design and want to understand the fundamental role of AI in creative work.
💬 What’s your biggest AI learning so far? Drop it in the comments!
🔗 Connect with Spitfire: spitfireinbound.com (http://spitfireinbound.com)
29 May 2025
EP 19: AI in Business: Unlocking Strategy, Efficiency & Growth | Spitfire Take Flight Podcast
Alison Leishman examines how businesses use AI to decode customer intent and integrate AI into strategy, providing actionable insights for leveraging AI to boost business performance in this interview.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
38
Social presence
0
YouTube
0
Engagement
32
Contact Take Flight - Spitfire Inbound Podcast
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