Taking Back The Reins is for individuals that have ‘lost’ their way, who know they want to transform their life, rebuild relationships and recover from trauma. You're tired of feeling lost, like everyday is an uphill battle and disconnected from yourself and others around you. You may be struggling with PTSD or CPTSD, and are ready to access post-traumatic growth. You know you have it in you, you just need to understand how animals and nature can help turn your trauma around with personal development. Hosted by Dina Shale, leading trauma-informed equine specialist and founder of CPD accredited flagship programme 'Project Pony', as featured in the Daily Mail. You'll learn how to facilitate self-empowerment with unique equine therapy methods. This is the show for you to learn about the benefits of using animals in a personal therapeutic way, feel more connected, leaving you with the route to stress-free, peaceful life. This podcast is the one to listen to if you're wanting to take back the reins on your life.
Taking Back The Reins with Dina Shale
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Podcast Overview
Taking Back The Reins is for individuals that have ‘lost’ their way, who know they want to transform their life, rebuild relationships and recover from trauma. You're tired of feeling lost, like everyday is an uphill battle and disconnected from yourself and others around you. You may be struggling with PTSD or CPTSD, and are ready to access post-traumatic growth. You know you have it in you, you just need to understand how animals and nature can help turn your trauma around with personal development. Hosted by Dina Shale, leading trauma-informed equine specialist and founder of CPD accredited flagship programme 'Project Pony', as featured in the Daily Mail. You'll learn how to facilitate self-empowerment with unique equine therapy methods. This is the show for you to learn about the benefits of using animals in a personal therapeutic way, feel more connected, leaving you with the route to stress-free, peaceful life. This podcast is the one to listen to if you're wanting to take back the reins on your life.
Language
🇺🇲
Publishing Since
9/29/2022
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Recent Episodes
May 18, 2026
Why Most Equestrian Businesses Fail Too Soon (And How to Keep Going)
<p>In this episode of Taking Back the Reins, Dina Shale dives into one of the biggest challenges equestrian entrepreneurs face: giving up too early.</p><p>After building The Way of the Horse since 2015 and rebuilding her business multiple times — including starting over completely after moving to Lincolnshire — Dina shares the honest reality of what it takes to create a sustainable equestrian business.</p><p>Using a surprisingly powerful comparison between selling bread in a small honesty-box pantry and selling equine therapy services, Dina explains why passion alone isn’t enough. Your audience needs to understand:</p><ul><li>what problem you solve,</li><li>why your work matters,</li><li>and how your services help transform lives.</li></ul><br/><p>This episode is packed with practical advice for horse business owners, equine facilitators, coaches, and anyone trying to grow a purpose-led business around horses.</p><h3>In This Episode:</h3><ul><li>Why most horse businesses struggle in the beginning</li><li>The importance of clear messaging and marketing</li><li>How to identify your ideal client</li><li>Why consistency matters more than perfection</li><li>How to refine your offer instead of constantly starting over</li><li>The “bread analogy” that completely changed Dina’s approach to business</li><li>Why equestrian businesses are a slow burn — but worth it</li></ul><br/><h3>Key Takeaway:</h3><p>People won’t buy what they don’t understand.</p><p>Your job is not just to offer something amazing — it’s to clearly communicate the transformation you provide.</p><h3>Mentioned in This Episode:</h3><ul><li>The Way of the Horse</li><li>Dina’s Accelerator Clients</li><li>Upcoming Free Training – 17th May</li></ul><br/><p>If you’re building an equestrian business and feeling discouraged, this episode will remind you why persistence, clarity, and connection matter more than quick wins.</p><p>Until next time…</p><p>Keep walking towards what’s calling you.</p>
March 9, 2026
Busy Isn’t Productive: The One Priority That Actually Grows Your Equestrian Business
<p>It’s 7am.</p><p>You’re in the yard.</p><p>The horses are impatient.</p><p>Your phone is buzzing.</p><p>And your to-do list is already out of control.</p><p>Sound familiar?</p><p>In this episode of Taking Back the Reins, Dina is joined by Parvez to talk about one of the biggest traps equestrian entrepreneurs fall into: confusing <strong>being busy</strong> with <strong>making real progress</strong>.</p><p>Because let’s be honest — the to-do list feels productive. Ticking things off gives you momentum. But often, it’s filled with small, comfortable tasks that keep you moving… while the actions that truly grow your business quietly get pushed aside.</p><p>This conversation is a practical, honest look at how to protect your passion from burnout — and how to focus on the work that actually moves the needle.</p><h3>In this episode, you’ll learn:</h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why your to-do list might be sabotaging your growth</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The difference between motion and meaningful progress</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How the 80/20 rule applies to equestrian businesses</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why “perfecting” small details can delay real results</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The one question you should ask yourself every morning</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to identify the single priority that impacts income or peace of mind</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>A simple 5-minute daily reset to reduce overwhelm</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why momentum comes from focused action — not endless busyness</li></ol><br/><p>Parvez shares practical business insights alongside relatable examples from yard life, lessons, admin overload, and the constant juggle equestrian entrepreneurs face.</p><p>If you’ve ever:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Spent hours tweaking a flyer instead of calling potential clients</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Reorganised the feed room instead of sending invoices</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Designed a logo before confirming bookings</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Felt exhausted but unsure what actually moved your business forward</li></ol><br/><p>This episode will help you reset.</p><h3>Your Takeaway</h3><p>Before you finish listening, ask yourself:</p><p><strong>What is the ONE thing this week that would make the biggest difference to my income or peace of mind?</strong></p><p>Then block 90 minutes and protect it.</p><p>Small, deliberate, focused action — repeated consistently — will always outperform scattered busywork.</p><p>You’re not behind.</p><p>You’re not failing.</p><p>You just need clarity.</p><p>And that starts with one priority at a time.</p>
February 23, 2026
Building an Equestrian Business the Real Way: What I Stopped Doing (and What I’d Do Again)
<p>Building an equestrian business isn’t about overnight success, shiny Instagram launches, or chasing every opportunity that comes your way. It’s about doing the work slowly, intentionally, and sustainably—with the horses at the heart of it all.</p><p>In this episode of Taking Back the Reins, <strong>Dina Shale</strong> shares the real, behind-the-scenes lessons she’s learned over 15 years of building an equine-facilitated learning business and charitable organisation. No funnels, no hype—just honest reflections, hard-earned wisdom, and practical guidance for equestrian entrepreneurs who want longevity, not burnout.</p><p>Dina walks you through <strong>three things she stopped doing</strong> that were holding her business back, and <strong>three things she would absolutely do again</strong> if she were starting from scratch.</p><h3>In this episode, we explore:</h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why chasing one-off work and random enquiries isn’t sustainable</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of relationships over scattered bookings</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How underpricing leads to exhaustion, resentment, and burnout</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Charging in a way that reflects your training, experience, land, horses, and emotional labour</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why having clear processes and procedures is non-negotiable</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Letting go of trying to help everyone and focusing on your ideal client</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Building a business model based on aligned, repeat work (not hustle)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Growing slowly and methodically—and why that’s a strength, not a weakness</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Starting an email list early and building a relationship with your audience</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why working with someone who truly understands the equestrian niche matters</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Finding your voice, refining your message, and speaking clearly about what you actually offer</li></ol><br/><p>This episode is for equestrian entrepreneurs, facilitators, and dreamers who want to build something meaningful—without losing themselves in the process.</p><p>✨ If you’re ready to stop guessing, start structuring, and build a business that supports you as much as it supports others, this one’s for you.</p><p>👉 <strong>Learn more about working with the Equestrian Business Strategist in the show notes.</strong></p><p>Until next time, keep walking towards what’s calling you—and keep taking back the reins. 🐎</p>
61 total episodes available
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Frequently asked questions
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- What is Taking Back The Reins with Dina Shale?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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