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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Talk Systems To Me

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by Kate Dwinell

5.0(2 reviews)

21 episodes

Updated Daily

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Podcast Overview

This podcast exists because something broke in how online businesses scale and CEOs like YOU are paying the price. You don't need to be less chaotic and you don't need to become a systems person. And you definitely don't need to white-knuckle your way through the next phase of growth. You do need to stop being the pin holding everything together. This show is for established business owners who lead with vision, creativity, and momentum and are tired of being the firefighter, project manager, and ops brain inside their own business. Here, we talk about what it actually looks like to lead like a CEO, not an operator. Not by doing more. Not by DIYing better systems. But by changing how responsibility, structure, and execution are held inside the business. We'll unpack: - Why brute force stops working at a certain level of growth - Why launches feel heavier than they should (even when they "work") - Why your chaos, 1,000 ideas and fast-paced action itself isn't the problem - What founders need to own vs. what should never live in their brain - How businesses scale when vision stays free and operations are held by people wired for it This isn't a systems how-to show, because the goal isn't to become more organized. It's to build a business that can carry your big dreams and visions without burning you out.

Language

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Publishing Since

1/31/2026

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Recent Episodes

June 28, 2026

CEO Tax: The Cost of All Your Launch Decisions Running Through You

This episode is for CEOs who are preparing for their next launch and wondering why every launch seems to require more of them, not less. We're unpacking one of the most expensive costs hiding inside your business: the CEO Tax. The time, energy, decision-making, and revenue lost when every launch depends on you being the plan, the system, the approval process, and the person holding everything together. Because most founders aren't measuring the true cost of a launch. They're tracking ad spend, software, team expenses, and conversion rates. What they're not tracking is the cost of being pulled into hundreds of small decisions, reactive problem-solving, constant approvals, and backend management while simultaneously trying to sell. This conversation isn't about becoming more productive or working harder during launch season. It's about recognizing how much capacity is being lost when the business relies on you to carry the launch and what becomes possible when infrastructure, systems, and support start carrying that weight instead. If you've ever finished a launch feeling exhausted, depleted, or wondering why success still feels so heavy, this episode will help you understand where that weight is really coming from. <h2 data-start="1113" data-end="1145">In this episode, you'll hear:</h2> <ul data-start="1146" data-end="1489"> <li data-start="1146" data-end="1230"> What the CEO Tax actually is and how it's quietly costing founders time, energy, and revenue </li> <li data-start="1231" data-end="1302"> The hidden impact of decision fatigue, reactive leadership, and being the launch bottleneck </li> <li data-start="1303" data-end="1383"> Real client stories of launches that transformed when the backend stopped depending on the CEO </li> <li data-start="1303" data-end="1383">What launching looks like when systems, infrastructure, and support hold the launch instead of you</li> </ul> This episode isn't about launching harder. It's about building a business that allows you to stay in your role as the CEO while the launch runs around you- not because you're carrying it, but because the structure is. Because the most expensive thing in your launch isn't your ads, your software, or your team. It's when everything still has to run through you. Here's where to go next: → Connect with me on Instagram: <a href= "https://www.instagram.com/katedwinellco/">https://www.instagram.com/katedwinellco/</a> → Learn more about me: <a href= "http://katedwinell.co">katedwinell.co</a> → Systems & Spice Monthly Newsletter: <a href= "https://katedwinellco.myflodesk.com/systems-spice-opt-in">https://katedwinellco.myflodesk.com/systems-spice-opt-in</a> → Free Audio Training: 🎧 The 3 Systems Every Scalable Launch Needs Learn how to stop holding your launch together with memory, adrenaline, and vibes and build systems that actually support growth. <a href= "https://katedwinellco.myflodesk.com/3-systems-needed-audio">https://katedwinellco.myflodesk.com/3-systems-needed-audio</a> If you know a CEO who's the visionary and the operator right now, send them this episode. Subscribe, leave a rating & follow the show so you don't miss what's coming next ⚡️

June 21, 2026

How I Know A Launch Is Going To Be A Problem Before We Even Enter Pre-Launch

This episode is for CEOs who've already built momentum, have launches on the calendar, and are wondering why every launch seems to become more complicated, more stressful, and more dependent on them as the business grows. We're going behind the scenes of how I audit a business before a launch ever begins - because the truth is, I can usually tell within minutes whether a launch is going to feel smooth or become a complete fire drill. And it has very little to do with the offer, the content, or the sales strategy. The real signals show up much earlier. They show up in how your team operates, how decisions get made, how information moves through the business, where your time is actually going, and whether your systems are supporting growth or silently creating bottlenecks. This conversation isn't about planning harder or becoming more organized. It's about recognizing the structural gaps that make launches feel chaotic before cart open even happens - and understanding why so many CEOs end up carrying responsibilities that should have been held by systems long before launch day arrives. If you've ever finished a launch feeling like you were simultaneously the CEO, project manager, customer support rep, and communication hub, this episode will help you understand exactly why. <h2 data-start="1113" data-end="1145">In this episode, you'll hear:</h2> <ul data-start="1146" data-end="1489"> <li data-start="1146" data-end="1230"> The four areas I audit first when assessing whether a launch is set up for success or stress </li> <li data-start="1231" data-end="1302"> The warning signs that tell me a launch is going to become a problem before pre-launch even begins </li> <li data-start="1303" data-end="1383"> The three foundational systems missing from most businesses that create launch chaos, team confusion, and CEO burnout </li> <li data-start="1303" data-end="1383">Why launches don't break because of strategy - they break because of the infrastructure underneath them</li> </ul> Here's where to go next: → Connect with me on Instagram: <a href= "https://www.instagram.com/katedwinellco/">https://www.instagram.com/katedwinellco/</a> → Learn more about me: <a href= "http://katedwinell.co">katedwinell.co</a> → Systems & Spice Monthly Newsletter: <a href= "https://katedwinellco.myflodesk.com/systems-spice-opt-in">https://katedwinellco.myflodesk.com/systems-spice-opt-in</a> → Free Audio Training: 🎧 The 3 Systems Every Scalable Launch Needs Learn how to stop holding your launch together with memory, adrenaline, and vibes and build systems that actually support growth. <a href= "https://katedwinellco.myflodesk.com/3-systems-needed-audio">https://katedwinellco.myflodesk.com/3-systems-needed-audio</a> If you know a CEO who's the visionary and the operator right now, send them this episode. Subscribe, leave a rating & follow the show so you don't miss what's coming next ⚡️

June 14, 2026

AMA: The Unfiltered Insight from an Ops Genius

This episode is for CEOs, OBMs, and VAs who are trying to figure out what kind of support a business actually needs as it grows - and why adding another hire doesn't always solve the problem. We're diving into some of the most common questions I get from founders on sales calls, in DMs, and inside growing businesses every single week. Questions about support, systems, project management tools, hiring, operational bottlenecks, scope creep, and why businesses can still feel chaotic even when there's already a team and systems in place. Because the truth is, most businesses don't have a people problem. They have a structure problem. Founders become the bottleneck not because they're controlling or incapable of letting go, but because the business was built around their brain instead of being built to run without it. This conversation isn't about hiring faster, adding more tools, or delegating harder. It's about understanding the operational patterns that keep CEOs stuck, what high-level operational support actually looks like, and how both founders and ops professionals can create businesses that don't depend on one person holding everything together. If you've ever wondered whether you need another hire, another system, or just a better structure, this episode is for you. <h2 data-start="1113" data-end="1145">In this episode, you'll hear:</h2> <ul data-start="1146" data-end="1489"> <li data-start="1146" data-end="1230"> How to tell if you're the bottleneck - and why it's usually a structure problem, not a personal one </li> <li data-start="1231" data-end="1302"> Why businesses can still feel chaotic even when they have systems, SOPs, and a team </li> <li data-start="1231" data-end="1302"> The biggest operational blind spots founders miss as they scale </li> <li data-start="1231" data-end="1302">What CEOs should actually ask before hiring an OBM or operations support</li> </ul> This episode isn't about finding a quick fix. It's about building the clarity, systems, and operational structure that allow your business to grow without requiring you to hold every decision, process, and moving piece yourself. Here's where to go next: → Connect with me on Instagram: <a href= "https://www.instagram.com/katedwinellco/">https://www.instagram.com/katedwinellco/</a> → Learn more about me: <a href= "http://katedwinell.co">katedwinell.co</a> → Systems & Spice Monthly Newsletter: <a href= "https://katedwinellco.myflodesk.com/systems-spice-opt-in">https://katedwinellco.myflodesk.com/systems-spice-opt-in</a> → Free Audio Training: 🎧 The 3 Systems Every Scalable Launch Needs Learn how to stop holding your launch together with memory, adrenaline, and vibes and build systems that actually support growth. <a href= "https://katedwinellco.myflodesk.com/3-systems-needed-audio">https://katedwinellco.myflodesk.com/3-systems-needed-audio</a> If you know a CEO who's the visionary and the operator right now, send them this episode. Subscribe, leave a rating & follow the show so you don't miss what's coming next ⚡️

21 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Talk Systems To Me?: This podcast exists because something broke in how online businesses scale and CEOs like YOU are paying the price.

You don't need to be less chaotic and you don't need to become a systems person.

And you definitely don't need to white-knuckle your way through the next phase of growth.

You do need to stop being the pin holding everything together.

This show is for established business owners who lead with vision, creativity, and momentum and are tired of being the firefighter, project manager, and ops brain inside their own business.

Here, we talk about what it actually looks like to lead like a CEO, not an operator. Not by doing more. Not by DIYing better systems. But by changing how responsibility, structure, and execution are held inside the business.

We'll unpack:

Why brute force stops working at a certain level of growth

Why launches feel heavier than they should (even when they "work")

Why your chaos, 1,000 ideas and fast-paced action itself isn't the problem

What founders need to own vs. what should never live in their brain

How businesses scale when vision stays free and operations are held by people wired for it

This isn't a systems how-to show, because the goal isn't to become more organized. It's to build a business that can carry your big dreams and visions without burning you out.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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