赢商网旗下对话节目，和Boss聊聊市场，聊聊品牌，聊聊八卦。
Talk to the BOSS
Claim This Podcastby Talk to the BOSS
8 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇨🇳
Podcast Overview
赢商网旗下对话节目，和Boss聊聊市场，聊聊品牌，聊聊八卦。
Language
🇨🇳
Publishing Since
12/27/2023
1 verified contact email on file for Talk to the BOSS
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Recent Episodes
May 29, 2024
8.降温预警！“户外热”还能持续吗？
<p>本期嘉宾：黑鹿&火枫市场负责人 郭枫</p><p>Trickcoo主理人 黄俊勋</p><p>本期主播：吉尔、叶子</p><blockquote>本期内容导览</blockquote><p>03:12 两个品牌是在怎样的契机下成立？</p><p>07:43 如何看待近两年“户外热”的现象？</p><ul> <li>“户外热”主要是休闲户外火热</li> <li>市场爆发不是一个偶然事件，而是客观因素作用下的结果</li> <li>现在的“户外热”流行的是一众“泛户外”的生活方式</li></ul><p>12:35 国内户外市场是否正在从硬核户外转向休闲户外</p><ul> <li>相比国外，国内户外市场还处于启蒙阶段</li> <li>大众对于户外活动的认知在快速的成长</li></ul><p>15:39 近几年市场发生了哪些变化？</p><ul> <li>最近四五年户外市场波动明显</li> <li>户外装备市场整体出现下沉，平均客单价在下跌</li> <li>波动行情中，找准定位非常重要</li></ul><p>20:37 两个品牌的渠道布局</p><p>27:00 选址方面如何考量？店型如何选择？</p><p>32:11 户外服饰品牌是否要在门店中融合其他业态，比如咖啡？</p><p>33:57 黑鹿如何解决门店坪效问题？（经验干货）</p><p>36:25 今年销售形势如何？</p><p>39:14 是否有海外布局计划？</p><p>40:18 黑鹿接下来的计划和运营重心是什么？</p><p>欢迎各位留言互动！</p>
April 18, 2024
7.注定小众？NO！设计师品牌也能开出百店
<blockquote><p><strong>本期嘉宾：</strong>Le Fame联合创始人 王漫修</p></blockquote><p> PHÓRM品牌主理人玥亮</p><blockquote><p><strong>本期主播：</strong>吉尔、叶子</p></blockquote><p><strong>本期内容导览</strong></p><p>01:28 新中式崛起，Le Fame有什么感触？</p><p>05:58 PHÓRM的科幻秀场在对外传达什么？</p><p>07:55 两个品牌的线下布局情况介绍</p><ul><li><p>PHÓRM已有80余家线下门店</p></li><li><p>Le Fame已开设百余家门店</p></li><li><p>两个品牌都瞄准了高线城市的高端商场</p></li></ul><p>10:20 Le Fame大力布局线下渠道的逻辑是什么</p><p>11:33 从线下起步，PHÓRM作为一个新品牌是如何思考的？</p><p>13:30 两个品牌的门店择址思路</p><p>16:45 设计师品牌开进高端商场，有什么秘诀？</p><p>20:16 如何看待近年非常流行的大店模式？</p><p>22:30 门店打造过程中的经验分享</p><p>25:07 两个品牌今年的开店计划及关注方向</p><p>27:40 如何分配在线上线下不同渠道的投入</p><p>31:42 对于今年的消费市场，有什么预期？</p><p>欢迎关注、留言互动！</p>
April 2, 2024
6.银座仁志川&辛一铜锣烧：一个爆款就能撑起一个品牌！
<p><strong>本期嘉宾：</strong>银座仁志川中国区总经理 王轩</p><p>辛一铜锣烧联合创始人 董书源</p><p><strong>本期主播：</strong>吉尔、Noodles</p><p><strong>本期内容导览：</strong></p><p>01:28 两个品牌的一些新变化</p><p>· 辛一铜锣烧去年新开出20多家新店，开放了加盟</p><p>· 银座仁志川已经开始筹备第四家店</p><p>06:06 做大单品如何打造品牌自身差异化</p><p>09:57 什么样的产品可以成为大单品</p><p>13:35 高频上新刺激消费还是钻研招牌单品？</p><p>19:34 两个品牌今年的线下拓店计划和关注区域</p><p>22:12 银座仁志川的门店选址思路和偏好</p><p>25:28 辛一铜锣烧的门店选址思路和偏好</p><p>28:20 与同类品牌看中同一商场要如何做决策？</p><p>30:31 门店创新过程中的坚持和尝试</p><p>36:31 大单品是否会受地区饮食习惯的限制？</p><p>39:27 未来会是属于大单品的时代吗</p>
8 total episodes available
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