At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too. It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate. Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry. We’re not perfect, and this podcast is about learning, sharing inspiration and ideas. Why? Because we believe it could have a real impact on peoples’ lives and ensure that no member is left behind.
Talk to the Elephant
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Podcast Overview
At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too. It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate. Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry. We’re not perfect, and this podcast is about learning, sharing inspiration and ideas. Why? Because we believe it could have a real impact on peoples’ lives and ensure that no member is left behind.
Language
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Publishing Since
7/29/2022
1 verified contact email on file for Talk to the Elephant
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Recent Episodes
December 19, 2024
Designing Great Endings for Pension Members in conversation with Joe Macleod
Joe Macleod shares how his 'endineering' concept revolutionizes end game communication strategies for pensions by ensuring seamless transitions and better member experiences.
October 15, 2024
Communicating change to people you don't know? Behavioural science made simple with Allan and Robyn
Assumptions can lead us astray - turning insight into guesswork and messages into noise. <br /><br />This episode, we're uncovering why behavioural science and persona development does more than scratch the surface; it's a crucial element in building pension communication strategies that are as <i>memorable</i> as they are moving. <br /><br />By skipping the groundwork to uncover what drives members at times of change, are we opening the floodgates to bias, building communication strategies that don’t create the right impact?<i></i><br /><br />With insights from our very own behavioural science enthusiasts, Allan McCabe and Robyn Saul, discover how behavioural insights sharpen pension messaging and how developing personas can bring clarity to change <i>when</i> and <i>where</i> it's needed most.
August 15, 2024
Are we doing enough to bridge the knowledge gap? In conversation with Mark Engelbretson, Trustee Director at IGG
We’re communicating… but is that enough to help people make informed decisions about the future? Especially when 10% of members don’t know which type of pension they’re in.<br /><br />In the latest episode of Talk to the Elephant, we're in conversation with Mark Engelbretson, Trustee Director at IGG, as we explore what exactly members need - from the responsibility shift and the education gap around saving for the future, to the role of social media and the power of community. And, how we can be bringing members on the journey through all of this, at times of change.
15 total episodes available
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Joe Macleod
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Frequently asked questions
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- What is Talk to the Elephant?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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