Talk Virtual

About Talk Virtual

Welcome to Talk Virtual a live stream talk show & podcast! Our goal is to empower you to host your own virtual events. From actionable tips to expert insights, we’ll help you engage your audience, grow your brand and achieve event success. Let’s make virtual events work for you!

Publisher

Talk Virtual

Category

business · business · education

Language

en

Explicit

Yes

First episode

16 Apr 2021

Latest episode

8 Sept 2026

Latest episodes

159 episodes in the feed.

1. 

   8 Sept 2026

   Event + Content Make One Event Work Harder

   Want to get more from your event? Book your Event + Content conversation→https://bookme.name/talkvirtual/eventpluscontent What happens after the event ends? You spend months planning a live event, driving registrations, preparing speakers and creating an experience for your audience. Then the cameras turn off and your team moves on to the next project. But what if the event isn't the end? Event + Content is a strategy for extending the life, reach and value of your events by turning the conversations, ideas and expertise inside them into content that continues working long after the live experience ends. Instead of constantly creating more content from scratch, start by capturing more of what you already have. ONE EVENT. MORE VALUE. Inside a single event, you may already have: • Expert insights • Audience questions • Panel discussions • Customer stories • Demonstrations • Unexpected conversations • Ideas worth sharing Those moments can become the foundation for an ongoing content engine. THE EVENT + CONTENT FRAMEWORK BEFORE → DURING → AFTER Before: Build anticipation around the conversations and topics that matter. During: Capture the ideas, expertise and conversations as they naturally unfold. After: Transform those conversations into: Live Conversation → Long-Form Content → Short-Form Content → Email + Social → Articles → Ongoing Community Conversation The goal isn't to mindlessly chop up a webinar for social media. It's to extend the reach and usefulness of your best ideas. One event can become weeks of valuable content, creating ongoing visibility, authority, engagement and opportunities without requiring your team to start from zero every time. WHY EVENT + CONTENT MATTERS Event content repurposing can help organizations: • Get more value from existing events and webinars • Turn expert conversations into thought leadership • Extend the reach of live experiences • Create more content without constantly starting from scratch • Keep important conversations going after the event • Build visibility and authority across multiple channels This approach is especially useful for SaaS companies, B2B marketing teams, founders, executives, event teams, community teams and organizations using virtual events, webinars, panels and summits. THE TALK VIRTUAL APPROACH EVENT → CONVERSATION → CONTENT → REACH → RELATIONSHIPS → OPPORTUNITY Talk Virtual helps organizations look at the value inside their experiences and turn conversations into content, reach, relationships and opportunity. You don't need a perfect plan to get started. You can bring an upcoming event, an existing event recording, a library of past content—or simply a challenge you're trying to solve. Your event doesn't have to be a single moment. Events aren't the destination. They're the beginning. Ready to make one event work harder? Book a conversation with Talk Virtual to explore what's possible. ABOUT TALK VIRTUAL Talk Virtual is where expertise becomes influence, content, community and revenue. Founded by Ericka Bates, Talk Virtual helps organizations rethink how events, conversations and content can create lasting business value. KEY TOPICS Event + Content | Event Content Strategy | Event Content Repurposing | Virtual Event Strategy | Virtual Event Content | Webinar Repurposing | Content Marketing | Thought Leadership | B2B Content Strategy | SaaS Marketing | Event Marketing | Event-Led Growth #EventContent #VirtualEvents #ContentStrategy #EventMarketing #ContentRepurposing #VirtualEventStrategy #SaaSMarketing #B2BMarketing #ThoughtLeadership #EventLedGrowth Subscribe to Talk Virtual (https://mysoundwise.com/soundcasts/1641574405202s) on Soundwise (https://mysoundwise.com/soundcasts/1641574405202s)

2. 

   7 Sept 2026

   Why Your Event Shouldn't End When the Cameras Turn Off | Event-Led Growth

   Why should your event end when the cameras turn off? Most organizations measure events by registrations, attendance and engagement. But what if your event could create value long after the live experience ends? That’s the idea behind Event-Led Growth. In this short overview, Talk Virtual explores how organizations can move beyond treating events as one-time experiences and instead design them as business engines that generate content, relationships, audience insights, opportunities and growth. WHAT IS EVENT-LED GROWTH? Event-Led Growth connects your business objectives, event strategy, audience experience, content, relationships and measurement into one connected approach. Instead of starting with: “What event should we produce?” Start with: “What are we trying to accomplish?” From there, the event becomes part of a larger growth strategy. IN THIS VIDEO, WE EXPLORE: • Why registrations, attendance and engagement aren't the whole story • How to connect event strategy to business objectives • How to design the audience experience around your goals • How conversations can become valuable content and insights • How one event can create value before, during and after the live experience • The four core areas of Event-Led Growth: Strategy, Planning, Event Experience and Measurement • How to get more value from the events and content you're already creating • Why the opportunity isn't simply to produce a better event—but to build what comes next THE EVENT-LED GROWTH FRAMEWORK Business Objective ↓ Event Strategy ↓ Audience Experience ↓ Conversation ↓ Content + Relationships + Insights ↓ Opportunity ↓ Growth The goal isn't to create more work. It's to extract more lasting value from the work you're already doing. WHO IS THIS FOR? Event-Led Growth can be especially valuable for: • SaaS companies • Marketing leaders and teams • Founders and executives • Event and community teams • Organizations using virtual events, webinars, summits or other experiences to support growth If you're planning an upcoming event, questioning your current event strategy, or wondering how your events could contribute more to the business, this is a conversation worth having. Let's find the opportunity together. Talk Virtual helps organizations turn expertise, events and conversations into content, influence, relationships and revenue. Events aren't the destination. They're the beginning. ABOUT TALK VIRTUAL Talk Virtual is where expertise becomes influence, content, community and revenue. Founded by Ericka Bates, Talk Virtual helps organizations rethink how they use events, conversations and content to create lasting business value. Learn more about Event-Led Growth and Talk Virtual on our website. #EventLedGrowth #VirtualEvents #EventStrategy #EventMarketing #EventROI #SaaSMarketing #B2BMarketing #ContentStrategy #ThoughtLeadership #EventMarketingStrategy Subscribe to Talk Virtual (https://mysoundwise.com/soundcasts/1641574405202s) on Soundwise (https://mysoundwise.com/soundcasts/1641574405202s)

3. 

   28 Jul 2026

   From Expertise to Revenue

   Why Great Companies Stay Invisible (And How to Fix It) Most B2B companies don't have an expertise problem. They have an expertise distribution problem. Every month, valuable ideas are shared in webinars, meetings, presentations, and customer conversations—but too often, that knowledge disappears after a single use. In this Talk Virtual Executive Masterclass, Ericka Bates will show you how leading organizations transform expertise into measurable business growth through repeatable systems. You'll discover: • Why expertise alone doesn't create trust or pipeline • The real reason great companies remain invisible to ideal buyers • How educational experiences can generate conversations, authority, and reusable business assets • Why one executive briefing should create months of strategic content • A practical framework for turning expertise into trust, influence, and revenue If you're a SaaS founder, B2B executive, marketing leader, RevOps leader, or consultant looking to generate more value from the knowledge your organization already has, this session is for you. **Main Takeaway** Learn how to stop creating one-time content and start building a repeatable system that transforms expertise into business growth. **Call to Action** Ready to discover your opportunities? Book an **Expertise-to-Revenue Strategy Session** and let's identify where your organization can create more trust, more conversations, and more measurable business growth from the expertise you already have. Subscribe to Talk Virtual (https://mysoundwise.com/soundcasts/1641574405202s) on Soundwise (https://mysoundwise.com/soundcasts/1641574405202s)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

5,422

Score snapshot 15 Sept 2025

Podcast Authority Score: 56 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

72

Social presence

0

YouTube

74

Engagement

27

Contact Talk Virtual

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.