Every week, I'm here to chat about running an immigration consulting business in Canada. I'll share my own story and experiences to help RCICs like you improve how you run your business. Let's find ways to work smarter, not harder!
Talk With Olena
Claim This Podcastby Olena Weber
5.0(6 reviews)
41 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇨🇦
47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality42
Social0
YouTube68
Engagement60
Podcast Overview
Every week, I'm here to chat about running an immigration consulting business in Canada. I'll share my own story and experiences to help RCICs like you improve how you run your business. Let's find ways to work smarter, not harder!
Language
🇺🇲
Publishing Since
2/22/2024
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47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality42
Social0
YouTube68
Engagement60
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Episode Length
39 minutes
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good
Show Experience
26 episodes over 1.4 years
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needs improvement
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Every 20 days
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Recent Episodes
April 23, 2026
Great Marketing Gets You Clients. Great Casework Keeps Them with Barbara Kolvekova
<p>In this episode of Talk with Olena, I sit down with Barbara Kolvekova to talk about a gap that’s quietly affecting many RCICs and immigration lawyers. <br><br>We dive into what really happens behind the scenes of running an immigration practice, where strong marketing isn’t always matched with strong delivery, and vice versa. More importantly, we unpack why both are essential if you want a sustainable and thriving business. <br><br>Barbara shares her journey from legal assistant to RCIC, and how that hands-on experience shaped the way she now supports other professionals in the industry. We also talk about the real challenges consultants face, from navigating complex cases alone to dealing with self-doubt, and why having the right kind of support can make all the difference. <br><br>This conversation is especially valuable if you’ve ever:</p> <ul> <li>Felt unsure about how to handle a specific case</li> <li>Wanted a second opinion before submitting an application</li> <li>Struggled with the gap between theory and real-world practice</li> <li>Questioned whether you’re “good enough” to take on certain files</li> </ul> <p>If that sounds familiar, this episode will give you a new perspective and some practical ways to move forward with more confidence.</p> <p><span>👇🏻</span> Let’s connect: <br>📍 Chat with me on LinkedIn: <a href="https://www.linkedin.com/in/olena-weber/">https://www.linkedin.com/in/olena-weber/ </a><br>🤍 Work with me: <a href="https://bit.ly/4lw435y">https://bit.ly/4lw435y </a><br>📌 Join us for the Impact Events in 2026: <a href="https://www.olenaweber.com/impact-events-2026">https://www.olenaweber.com/impact-events-2026 </a><br><br>Timestamps: <br>0:00 – Introduction & topic overview <br>0:45 – Marketing vs delivery in immigration businesses <br>4:30 – Why RCICs struggle with case handling (real insights from hiring) <br>8:40 – The gap between education and real-world practice <br>12:10 – The importance of collaboration, strategy, and second opinions <br>15:40 – Overcoming self-doubt and asking for help <br>21:40 – How Barbara supports RCICs + closing thoughts</p>
April 16, 2026
3 Ways to Fill Your Calendar With Clients
<p>In this episode of Talk with Olena, I break down the three main ways RCICs and immigration lawyers can become more visible, grow their audience, and book more consultations. <br><br>If you’ve been posting consistently but still not seeing the level of bookings you want, this episode will help you think about marketing in a more strategic way. <br><br>I walk through the difference between building your own audience, borrowing someone else’s audience through collaborations, and using paid ads to get in front of the right people. I also share why organic marketing is still my favorite approach, and how these methods can work even better when combined. <br><br>This conversation is for you if you’ve ever felt like:</p> <ul> <li>you’re showing up online but not seeing enough consultations</li> <li>your calendar isn’t filling the way you hoped</li> <li>you want more visibility but you’re not sure where to focus</li> <li>you need practical ways to get your services in front of more people</li> </ul> <p>👇🏻 Let’s connect: <br>📍 Chat with me on LinkedIn: <a href="https://www.linkedin.com/in/olena-weber/">https://www.linkedin.com/in/olena-weber/ </a><br>🤍 Work with me: <a href="https://bit.ly/4lw435y">https://bit.ly/4lw435y </a><br>📌 Join us for the Impact Events in 2026: <a href="https://www.olenaweber.com/impact-events-2026">https://www.olenaweber.com/impact-events-2026 </a><br><br>Timestamps: <br>0:00 – Introduction: why visibility matters <br>1:41 – Strategy 1: Build your own audience through organic content <br>4:53 – Strategy 2: Borrow an audience through collaborations and partnerships <br>8:29 – Strategy 3: Buy an audience through paid ads <br>11:28 – How to combine all three methods <br>13:35 – Final thoughts and invitation to connect</p>
March 26, 2026
3 Types of Marketing Hires — One Is Right for You, Two Will Waste Your Money
<p>In this episode of Talk with Olena, I break down the three levels of marketing help every RCIC needs to understand before hiring.</p> <p>Most immigration consultants don’t actually have a hiring problem. They have a clarity problem.</p> <p>They’re hiring for execution… but expecting strategy. <br>They’re paying for a doer… but hoping for a growth driver. <br>And that disconnect is exactly why marketing feels like it’s “not working.”</p> <p>If you’ve ever felt frustrated with marketing hires, unsure what to delegate, or overwhelmed trying to grow your firm… this episode will give you a lot of clarity.</p> <p>👇🏻 Let’s connect:</p> <p>📍 Chat with me on LinkedIn: <a href="https://www.linkedin.com/in/olena-weber/">https://www.linkedin.com/in/olena-weber/ </a><br>🤍 Work with me: <a href="https://bit.ly/4lw435y">https://bit.ly/4lw435y </a><br>📌 Join us for the Impact Events in 2026: <a href="https://www.olenaweber.com/impact-events-2026">https://www.olenaweber.com/impact-events-2026 </a></p> <p>Timestamps:</p> <p>0:00 – What are the 3 levels of marketing hires for RCICs? <br>1:30 – Why most marketing hires fail (and it’s not what you think) <br>2:20 – Level 1: What is a marketing execution assistant? <br>5:00 – Who should hire an execution assistant (and who shouldn’t) <br>7:30 – The biggest mistake when hiring for execution <br>9:50 – Level 2: What does a marketing & sales strategist actually do? <br>13:30 – Why this role changes everything in your business <br>16:00 – The real cost of hiring strategy (and why it’s higher) <br>18:30 – How to know if you’re ready for a strategist <br>21:00 – Level 3: What is a fractional CMO? <br>24:00 – When you should hire a CMO (and when you shouldn’t) <br>27:00 – Revenue benchmarks and readiness for this level <br>29:30 – How to choose the right level for your business <br>32:00 – Final recap: Doer vs Driver vs Builder</p>
41 total episodes available
Recent guests on Talk With Olena
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Trami Szarabura
Guest
Shafoli Kapur
Guest
Angelica Potes
Guest
Barbara Kolvekova
Guest
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Frequently asked questions
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- What is Talk With Olena?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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