Will and Ray Poynter, the founders of ResearchWiseAI, discuss all things relating to Artificial Intelligence (AI) and market research. Our aim is help market research professionals keep up to date with the dizzying world of AI.

Talking AI in Market Research
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Podcast Overview
Will and Ray Poynter, the founders of ResearchWiseAI, discuss all things relating to Artificial Intelligence (AI) and market research. Our aim is help market research professionals keep up to date with the dizzying world of AI.
Language
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Publishing Since
2/10/2025
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Recent Episodes

December 8, 2025
Bethan Blakeley on Client-Side Insights, AI Overwhelm, and Knowing What's Inside the Black Box
Bethan Blakeley, CX and Research Manager at SimpliSafe, explores transitioning to client-side research and stakeholder activation while navigating AI's complexities, in this interview.

October 31, 2025
Embedding AI at Scale: Heineken’s Playbook with Tony Costella
Heineken's Global Commerce AI Director Tony Costella informs host Ray Poynter about embedding AI at scale, emphasizing people and processes over tools, in this interview episode.

September 15, 2025
Conversational AI and the Future of Market Insights with Tanya Berlina
Tanya Berlina, Client Success Director at Yasna AI, discusses with Ray Poynter how AI platforms revolutionize data collection and analysis in qualitative research, especially for multilingual projects, in this interview.
22 total episodes available
Recent guests on Talking AI in Market Research
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Bethan Blakeley
Guest
Tony Costella
Guest
Tanya Berlina
Guest
Steve Phillips
Guest
Karlien Kriegler
Guest
Dhamendra Jain
Guest
Laura Quinn
Guest
Alok Jain
Guest
Scott Swigart
Guest
Ramona Daniel
Guest
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- What is Talking AI in Market Research?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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