by JacPod
Talking in Creative Circles is the official podcast of the Creative Circle. In this series we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes and share the inspiration that drives creativity forward. Email us your suggestions on info@creativecircle.co.za. Talking in Creative Circles is produced in partnership with Kagiso Media Radio.
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Publishing Since
3/15/2024
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November 25, 2025
Ad New Year is that brief moment after The Loeries when the industry resets after a busy award season and looks forward to new work. In this episode, we look back on the past year and on tackling new challenges. This episode features guest host Fran Luckin, CCO at VML, along with Jacquie Mullany, ECD at FCB Africa, and Saf Sindhi, CCO and co-founder of the new independent agency Bananas. This episode centres on the importance of fostering a positive work culture, navigating the impact of AI on the advertising industry, and maintaining creativity in award-winning work. The conversation also highlights personal experiences from the past year, including challenges, strategies for motivation and innovation, the rise of independent agencies, changing criteria for creative judging, and the role of joy and humour in creative projects. In this episode: 00:00 Introduction and Setting the Scene 00:53 Welcome to the Podcast 01:53 Reflecting on the Year in Advertising 03:36 Challenges of Starting an Independent Agency 07:19 The Role of Awards in the Creative Industry 08:57 Navigating Trends and Originality in Advertising 12:19 The Impact of AI on Craft and Creativity 16:37 Motivating Creative Teams 20:37 Finding Fun in Advertising 21:26 Embracing Mischief and Meaning 22:26 The AI Dilemma in Advertising 26:39 Balancing Craft and Technology 33:38 South African Creativity and Unity 37:14 Hope for the Future of Creativity 39:29 Encouraging Young Talent 41:16 Conclusion
October 1, 2025
Radio and audio ads are thriving in the digital age, and South Africa has a strong track record of global wins in this discipline. In this episode, guest host Grant Sithole, CCO of Dopemine, talks with Sbu Sithole, CCO of The Odd Number, and Ravi Naidoo, Programme Manager at Jacaranda FM. They cover new opportunities, the craft, and some behind-the-scenes insights into making great radio work. In this episode: 00:00 Introduction to Radio and Audio Ads 00:51 Welcome and Guest Introductions 02:42 The Evolution of Audio Advertising 02:47 The Boom in Podcasting and New Audio Formats 05:04 The Power of Radio: Theatre of the Mind 08:01 Crafting Great Radio Ads 13:38 Challenges and Opportunities in Modern Radio Advertising 19:03 Nostalgia and Iconic Radio Campaigns 20:59 Insights from a Veteran Programmer 21:08 Engaging Branded Content 21:15 Creative Advertising Examples 21:58 The Importance of Open-Mindedness in Media 22:47 The Odd Number's Unique Flavour 23:34 The Recipe for Effective Radio Ads 27:07 The Role of Gut Feel in Advertising 27:32 The Courage to Pull an Ad 34:12 The Power of Shorter Ads 37:02 Final Thoughts and Future Possibilities
June 23, 2025
Carl Willoughby, Pete Little, Naledi Manama, and Suhana Gordhan discuss the challenges of competing globally in creative awards, South African talent, and standout work from One Show jury rooms in this interview episode.
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Carl Willoughby
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Pete Little
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Naledi Manama
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Suhana Gordhan
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Talking in Creative Circles is the official podcast of the Creative Circle. In this series we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes and share the inspiration that drives creativity forward.
Email us your suggestions on info@creativecircle.co.za.
Talking in Creative Circles is produced in partnership with Kagiso Media Radio.
This podcast updates weekly.
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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