Talking Purpose

About Talking Purpose

Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!

Publisher

Katie Boothby-Kung

Category

business · business · business

Language

en

Explicit

No

First episode

28 Sept 2022

Latest episode

18 Sept 2025

Latest episodes

43 episodes in the feed.

1. 

   18 Sept 2025

   Crowdsourcing Creativity: AI-Powered Design and the Future of Sustainable Fashion

   On today’s episode of Talking Purpose, I sit down with Sajna Massey, the remarkable founder and CEO of Couth Studios—a trailblazing brand that’s redefining the intersection of technology, sustainability, and fashion. Sajna shares the inspiring story behind her journey from electrical engineering and tech to launching her own data-driven fashion house, motivated by a desire to cut down on overproduction and bring customers into the creative process. We get an inside look at how Couth Studios b...

2. 

   11 Sept 2025

   The 5 P's of Product Experience: Why They Matter for Mission-Led Businesses

   In today’s very special solo episode, I’m tackling a topic that’s often overlooked but absolutely vital for mission-led and sustainable e-commerce businesses: the product experience. Have you ever poured your heart into crafting a brand with a powerful mission, only to wonder why your product isn’t flying off the shelves? It might be because you’re missing the mark when it comes to delivering a memorable and meaningful product experience. That’s why I’m introducing you to what I call the Five...

3. 

   21 Aug 2025

   Redefining Success: Entrepreneurial Freedom, Impact, and Mindset with Cahill Camden

   Welcome back! Today I sit down with Cahill Camden, CEO and founder of NovaCast AI, an innovative platform helping podcasters and entrepreneurs connect and amplify their voices. Cahill joins us from Vancouver, sharing stories from his global digital nomad lifestyle and offering inspiration for those dreaming of location-independent work. Together, we have a chance to dive into brand building in 2025 and the unique power podcasting holds in a world flooded with AI-generated content. We discuss ...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 25 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

27

Social presence

0

YouTube

0

Engagement

60

Contact Talking Purpose

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.