This is the Talking Travel Marketing Podcast with Ellie Boulstridge, founder of Chiron Hotel Consulting and Valerie Merut, founder of Cerita. This podcast is for you if you are the marketing manager or the owner of a travel company or hotel. In each episode, we dive into one of the most frequently asked marketing questions, sharing our thoughts and insights to help you get the most out of your marketing.
This week on “Travel Marketing Insights,” we talk about how AI is transforming travel marketing for hotels, travel agencies, and tour operators. We share our experiences with AI, reveal our favourite tools, and discuss both the benefits and limitations of AI. Join us for a transparent, practical discussion on how AI affects our work as marketers and what to keep in mind when integrating it into your marketing strategy.
Links + Resources:
ChatGPT www.chatbotapp.ai (http://www.chatbotapp.ai/)
Gemini www.gemini.google.com (http://www.gemini.google.com/)
DALL-E www.openai.com/dall-e (http://www.openai.com/dall-e)
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
3 Oct 2024
What’s the best way to stand out on social media in the travel industry?
With social media becoming increasingly saturated each year, how can hotels, tour operators, and travel agencies truly stand out and attract their target audience? Join us on “Talking Travel Marketing” as we chat through strategies for differentiation and discuss the unique advantages small businesses have over larger travel brands and hotel chains.
Links + Resources:
Deliciously Ella www.deliciouslyella.com (http://www.deliciouslyella.com/) | @deliciouslyella
One&Only Resorts www.oneandonlyresorts.com (http://www.oneandonlyresorts.com/) | @ooresorts
Marbella Club www.marbellaclub.com (http://www.marbellaclub.com/) | @marbellaclubh
El Fenn www.el-fenn.com (http://www.el-fenn.com/) | @elfennmarrakech
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
26 Sept 2024
What’s the best way for a hotel or tour operator to work with their marketing agency?
When should hotels, tour operators, and travel agencies consider hiring in-house talent versus working with an agency? In this week’s episode of “Talking Travel Marketing”, we discuss the right time to partner with an agency, what you need to have in place, and how to make the most of your marketing or social media agency for a productive and successful partnership.
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
19 Sept 2024
What’s the best way to structure your marketing team?
This week on “Talking Travel Marketing”, we share our thoughts on how hotels and travel companies can build high-performing marketing teams while fostering a positive and sustainable work environment. We also explore the crucial role founders play in the marketing process. Tune in to discover how to align your team with your strategic vision and leverage each individual's unique talents for optimal success.
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
12 Sept 2024
If your company is just getting started, where is the best place to start from a Marketing perspective?
Struggling with marketing for your new hotel or travel company? In this week’s episode of “Talking Travel Marketing”, we share practical advice on getting started. We talk about key strategies such as investing in high-quality imagery, crafting a solid content plan, and tapping into storytelling on social media. Whether you’re setting up a brand from scratch or updating an existing one, these tips will help you create a strong marketing foundation and connect with your audience.
Links + Resources:
Blakes Hotel www.blakeshotels.com (http://www.blakeshotels.com/) | @blakeshotel
Cap Karoso www.capkoroso.com (http://www.capkoroso.com/) | @cap_karoso
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
5 Sept 2024
How do you attract luxury travellers with your marketing?
In this week’s episode of "Talking Travel Marketing," we focus on how to attract luxury travellers through marketing and social media. We identify common pitfalls and key signs that show whether a hotel or travel business truly embodies luxury. Learn practical tips for maintaining a luxurious image across all touchpoints, including your social media channels.
Links + Resources:
Chanel www.chanel.com (http://www.chanel.com/) | @chanelofficial
LVMH www.lvmh.com (http://www.lvmh.com/) | @lvmh
Gucci www.gucci.com (http://www.gucci.com/) | @gucci
Prada www.prada.com (http://www.prada.com/) | @prada
Airelles www.airelles.com (http://www.airelles.com/) | @airellescollection
Ampersand Travel www.ampersandtravel.com (http://www.ampersandtravel.com/) | @ampersand_travel
Brunello Cucinelli www.brunellocucinelli.com (http://www.brunellocucinelli.com/) | @brunellocucinelli_brand
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
29 Aug 2024
What is the most important metric on social media?
This week, on “Talking Travel Marketing", we unpack the intricacies of social media marketing metrics. Not all metrics are created equal, and we'll help you identify which ones truly matter depending on whether you're focusing on brand awareness, engagement, or conversions. Tune in to discover how to optimise your social media presence and gain clarity on what works—and what doesn’t—on your accounts.
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
22 Aug 2024
What are the biggest challenges every travel client has on social media?
What are some of the main issues travel businesses and hotels are facing on social media right now? In this episode of "Talking Travel Marketing," we dive into the most frequent social media challenges that clients and potential clients bring to us, and provide quick, actionable insights on how to address them. Tune in for valuable tips and strategies!
Links + Resources:
Farrow & Ball www.farrow-ball.com (http://www.farrow-ball.com/) | @farrowandball
@paddy_od_1
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
15 Aug 2024
What is the best way to allocate limited marketing budgets?
How do you make every marketing pound count when budgets are tight? In this episode of "Talking Travel Marketing", we break down the process of creating a strategic marketing roadmap. We cover conducting thorough channel analyses, setting achievable goals, and how to prioritise your marketing efforts accordingly. Tune in to hear our insights and advice!
Links + Resources:
Auberge Resorts www.aubergeresorts.com (http://www.aubergeresorts.com/) | @aubergeresorts
Aman Resorts www.aman.com (http://www.aman.com/) | @aman
Bujera Fort www.bujerafort.com (http://www.bujerafort.com/) | @bujerafort
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
8 Aug 2024
Should every hotel and travel company be on social media?
Curious about whether your hotel or travel business really needs to be on social media? In this debut episode of "Talking Travel Marketing," we explore the necessity of a social media presence, discuss strategies for businesses with limited resources, and examine the potential consequences of staying off social media. Tune in to hear our thoughts and insights!
Have any questions? Contact us, we’d love to hear from you:
www.chironhotelconsulting.com (http://www.chironhotelconsulting.com/) | Ellie@chironhotelconsulting.com
www.wearecerita.com (http://www.wearecerita.com/) | Valerie@wearecerita.com
31 Jul 2024
Trailer
This is the Talking Travel Marketing Podcast with Ellie Boulstridge, founder of Chiron Hotel Consulting and Valerie Merut, founder of Cerita. This podcast is for you if you are the marketing manager or the owner of a travel company or hotel. In each episode, we dive into one of the most frequently asked marketing questions, sharing our thoughts and insights to help you get the most out of your marketing.
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