Tap Into An Expert is your go-to podcast for unlocking the secrets of Retail Media Networks, eCommerce, and Omnichannel marketing. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector.
Join us as we explore a diverse range of topics, from the latest trends in retail media to innovative advertising strategies and best practices. Our expert guests from all facets of the industry share their knowledge and experiences, offering you a unique perspective on how to navigate challenges and seize opportunities within the retail landscape.
Tune in to Tap Into An Expert and empower yourself with the expertise needed to thrive in today's competitive market. Subscribe now and get ready to transform your approach to retail media!
Challenger RMNs & the Retail Media Flywheel: How Content and Omnichannel Strategy Will Shape the Future | Andrew Lipsman
Andrew Lipsman explores how challenger retail media networks are rewriting the rules and building powerful flywheels to capture brand attention and connect with shoppers, in this interview episode.
28 May 2025
Omnichannel Advantage: Driving Growth with Smarter Metrics, Upskilling, and Accountability | Chris Perry
Chris Perry discusses omnichannel marketing strategies with host Eric Sheinkop, highlighting smarter metrics and upskilling to drive growth for retail media and eCommerce leaders in this interview.
14 May 2025
Unlocking Mid-Funnel and Loyalty Program Opportunities in Retail Media Networks
In this episode of the Tap Into An Expert Podcast, host Eric Sheinkop sits down with Rick Ton, a renowned retail media strategist and former growth marketing leader at Meta, Sam’s Club/Walmart, Under Armour, and Walgreens, to explore how brands can unlock the full potential of mid-funnel retail media and loyalty programs. Rick draws on over 15 years of experience to demystify the “mid-funnel,” explaining why this critical stage where shoppers are considering options but not yet ready to buy i...
30 Apr 2025
Reimagining Retail: The Intersection of Marketing and Media
This episode of Tap Into An Expert explores the transformative intersection of marketing and media within the evolving retail landscape. Host Eric Sheinkop speaks with Kevin Weiss, Vice President of Retail Media at Skai, to delve into the strategies and innovations shaping the future of eCommerce. Kevin shares his expertise on how retail media networks are expanding beyond traditional formats, the growing importance of video, and the power of audience intelligence in driving personalized expe...
16 Apr 2025
Retail Wire and Eric Sheinkop Live from Shoptalk | Special Episode
This special episode of Tap Into An Expert brings you an exclusive conversation recorded live at Shoptalk Spring in Las Vegas. Host Chase Binnie, CEO of RetailWire, sits down with Eric Sheinkop, CEO and Co-Founder of The Desire Company, to explore the strategic shifts and innovations redefining the future of retail. Building on insights from RetailWire’s recent feature, this episode dives deep into how expert-driven content is reshaping the customer journey—bridging the gap between technology...
2 Apr 2025
Marketplace Revolution: How Retail Media and eCommerce are Redefining Success
This episode explores the dynamic intersection of retail marketplaces, retail media, and expert-driven marketing. Host Eric Sheinkop speaks with Kiri Masters, a leading expert in eCommerce and retail media, recognized as a Top 100 Retail Influencer and Ad Age 40 Under 40 honoree. Kiri shares her extensive experience helping brands navigate complex retail marketplaces like Amazon and Walmart, offering invaluable insights on how to thrive in this competitive space. This episode dives into the e...
19 Mar 2025
Media Meets Merchandising: The New Era of Retail
This episode of Tap Into An Expert dives into the ever-expanding world of Retail Media Networks (RMNs) with industry expert Drew Cashmore. Host Eric Sheinkop speaks with Drew, a seasoned professional with extensive experience at Walmart Connect, Firework, and Vantage, to explore the current landscape and future trajectory of RMNs. Drew shares insights on the growth, innovations, and challenges facing both retailers and brands navigating this dynamic space. The discussion covers the immense po...
5 Mar 2025
The Evolution of Retail Media
Episode 5 of Tap Into An Expert explores the dynamic evolution of retail media networks and their increasing importance in the commerce landscape. Host Eric Sheinkop speaks with Lauren Livak Gilbert, a commerce strategist and Executive Director of The Digital Shelf Institute, who brings more than a decade of experience consulting with omnichannel businesses, from Fortune 100 giants to emerging startups. Lauren shares her insights on how retail media has transformed from simple banner ads to c...
19 Feb 2025
Combating Skyrocketing Online Returns
Episode 4 of the Tap Into An Expert Podcast, titled "Combating Skyrocketing Online Returns," tackles a growing concern for retailers, particularly online retailers: the surge in product returns. Host Eric Sheinkop interviews Ryan Diehl, a seasoned Digital Marketing Leader and Media Network Expert, bringing over 17 years of brand experience from Best Buy Corporate. During his time at Best Buy, Ryan successfully managed Affiliate Marketing, the Best Buy Influencer Network, and the Tech Insider ...
5 Feb 2025
Rise of the Expert: Influencers and the Shifting eCommerce Landscape
In this episode of Tap Into an Expert, host Eric Sheinkop sits down with Ash McMullen, Head of eCommerce at Advantice Health and a seasoned eCommerce leader with over 15 years of experience, to explore the fascinating evolution of influencer marketing and its impact on the eCommerce landscape. Ash shares her expertise on how social media has transformed consumer behavior and reshaped marketing strategies for brands. Highlights: The Evolution of Influencer Marketing: From MySpace to TikTo...
22 Jan 2025
Staying creative and FTC Compliant
Episode 2 of the Tap Into An Expert podcast delves into the critical topic of the Federal Trade Commission's new rules on fake reviews and endorsements, exploring their impact on brands, retailers, and the overall eCommerce landscape. Recorded live during The Desire Company's event "Fake Reviews, Real Penalties: How to Keep Your Brand FTC Compliant," which took place one week before the new FTC rules came into effect in October.Moderated by Eric Sheinkop, the panel discussion brings tog...
8 Jan 2025
Unboxing the Truth: Navigating the Fake Product Review Epidemic
In this debut episode, host Eric Sheinkop and FTC regulations expert attorney Jim Dudukovich expose the growing problem of fake product reviews. With 95% of customers relying on online reviews, the discussion reveals the latest FTC regulations targeting deceptive endorsements.Key highlights include:New FTC rules prohibiting fake reviewsImpact on consumer trust and business practicesStrategies for authentic online reputation managementThe episode features "The Expert's Corner," where Jim share...
18 Dec 2024
Welcome to Tap Into An Expert
Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector.Join us as we explore a diverse range of topics, from the...
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Podcast Authority Score: 39 / 100
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