Tapped In Podcast for Beverage Distributors that want to empower their sales team to drive business results. Hosted by Bud Dunn, Mikey Hall, and Ross Ackermann of VXP Tech.
Tapped In Sales and Strategy for Beer Distributors
Claim This Podcastby VXP Tech
5.0(15 reviews)
112 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
60
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality73
Social0
YouTube68
Engagement51
Podcast Overview
Tapped In Podcast for Beverage Distributors that want to empower their sales team to drive business results. Hosted by Bud Dunn, Mikey Hall, and Ross Ackermann of VXP Tech.
Language
🇺🇲
Publishing Since
5/5/2024
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60
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality73
Social0
YouTube68
Engagement51
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excellent
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73 episodes over 1.4 years
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Recent Episodes
June 9, 2026
112: People Still Buy From People
<p>Everyone's chasing efficiency. Dynamic routing. Automated orders. Leaner headcount.</p><p><br></p><p>But here's what the data doesn't capture: your driver knows where the beer goes. Your rep knows when the manager's in a bad mood. And that retailer remembers who showed up when things went sideways.</p><p><br></p><p>Bud, Ross, and Mike dig into what human connection actually does for your business — the rep-driver relationship that most distributors ignore, why dynamic routing kills more than just efficiency, and how AI is going to amplify your best people, not replace them.</p><p><br></p><p>Plus: the Schlitz story. A 175-year-old brand that won the spreadsheet and lost everything else.</p><p><br></p><p>People still buy from people. Always have.</p><p><br></p><p>📧 info@vxptech.com</p><p>Chapters</p><p>00:00 Introduction and Overview of Today's Discussion</p><p>00:52 The Importance of Human Connection in Business</p><p>05:43 Optimizing Relationships vs. Data</p><p>10:49 Dynamic Routing and Its Impact on Relationships</p><p>15:32 The Role of Delivery Drivers in Customer Satisfaction</p><p>20:42 The Importance of Communication in Sales</p><p>25:15 AI's Role in Enhancing Human Interaction</p><p>32:08 The Complexity of Decision-Making in Sales</p><p>37:08 Lessons from Schlitz: The Cost of Efficiency</p>
June 2, 2026
111: Memorial Day Weather-vs-Economy Debate
<p>May was a backloaded month, everybody hung their hat on Memorial Day, and then it rained on a third of the country. We broke down the bloodbath: was it the cold rain that killed the weekend, or six-dollar gas, rising rates, and a consumer who's flat-out tapped out? Mike says weather. Ross says macro. The truth is somewhere in the beer cooler.</p><p><br></p><p><strong>In this episode, we break down…</strong></p><p><br></p><p>🌧️ Why Memorial Day landed far below expectation — and the weather-vs-economy fight that explains it</p><p>⛽ The headwinds stacking up: six-dollar gas, highest rates in a decade, consumer sentiment in the gutter</p><p>📊 The "destination vs. home market" test — did the stay-home crowd actually drink, or just do yard work?</p><p>🍺 The bright spots: Busch family up, Keystone Apple selling through, Ultra holding, RTD momentum still real</p><p>📅 Why June is ours to lose — gaining a build day, Lime and Apple launching, FIFA in the mix</p><p>🤖 The AI incentive circus: Meta's token leaderboard, half-billion-dollar bills, and why humans are still undefeated at gaming the metrics</p><p><br></p><p><strong>Listen, learn, and enjoy what you do.</strong> Worth a listen if you're recapping May, setting June goals, or building a comp plan that actually drives the right behavior. </p><p><br></p><p><a href="mailto:info@vxptech.com"><u>info@vxptech.com</u></a>, drop us a listener question and we'll hit it on a future episode. </p><p><br></p><p><strong>Chapters</strong></p><p>00:00 Market Vibes and Memorial Day Expectations</p><p>03:02 Memorial Day Results and Weather Impact</p><p>06:00 Economic Factors Affecting Beer Sales</p><p>08:56 Consumer Sentiment and Market Trends</p><p>12:05 Innovation in the Beverage Industry</p><p>19:43 Market Trends and Consumer Behavior</p><p>22:46 Impact of Weather on Consumption</p><p>28:16 June Planning and Optimism</p><p>31:35 World Cup and Its Economic Implications</p><p>38:13 Incentives and AI in Business</p><p><br></p><p>===============</p><p><br></p><p>YouTube: <a href="http://www.youtube.com/@TappedInBeveragePodcast"><u>Watch on YouTube: Tapped In Sales</u></a> Spotify Podcast: <a href="https://open.spotify.com/show/1AuQiKjRrHy0JmwwvTAzAJ?si=7189540cc7e344c9"><u>Listen & Watch on Spotify Podcasts Tapped In Sales</u></a></p><p>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/26-how-to-make-your-pfp-a-guaranteed-monthly-bonus/id1744836870?i=1000673130206"><u>Listen on Apple Podcast Tapped In Sales</u></a></p><p><br></p><p>===============</p><p><br></p><p><strong>Connect with Us: </strong></p><p>Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.</p><p><br></p><p><strong>About Tapped In Sales: </strong></p><p>Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.</p><p><br></p><p>This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.</p><p><br></p><p>Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!</p><p><br></p><p>If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!</p>
May 26, 2026
110: The Shelf Control Myth
<p>What do we really control? </p><p><br></p><p>In this episode, Bud, Moneyball Ross, and Data Mike break down the difference between <strong>true control, store-level influence, and the excuses reps sometimes hide behind</strong>.</p><p>They dig into chain accounts, planograms, local flex space, C-stores, independent retailers, and why the best reps still find ways to create opportunity even when the account looks locked down.</p><p>They also explore how scan data may be making beer shelves too predictable — creating a “desert of variety” that pushes consumers toward RTDs, wine, spirits, or nothing at all.</p><p><br></p><p><strong>What We Cover</strong></p><p>🍺 Why “we don’t control the shelf” is often only half true</p><p>📊 How scan data can make beer shelves boring</p><p>🛒 Where reps can still find flex in chain accounts</p><p>🤝 Why trust with the retailer matters more than force</p><p>🔥 The Davey Dave story: becoming the rep the store manager trusts</p><p>⚔️ How top reps use data and confidence to win space</p><p>🤖 Why AI should help improve the shelf not reinforce the same old set</p><p><br></p><p><strong>Key Takeaway</strong></p><p>The shelf may be more controlled than it used to be, but great reps are not powerless.</p><p>They find the flex.They build trust.They use data.They make the retailer’s life easier.</p><p>And that’s how they win.</p><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction to Shelf Control Dynamics</p><p>02:30 Understanding Control Points in Retail</p><p>05:22 The Impact of Homogenization on Consumer Choice</p><p>08:41 Data-Driven Decisions and Their Consequences</p><p>11:19 Flexibility in Shelf Space Management</p><p>14:25 Building Relationships for Shelf Control</p><p>17:17 E-commerce and Its Influence on Shelf Dynamics</p><p>20:24 Navigating Command and Control in Sales</p><p>23:36 Conclusion and Future Considerations</p><p>24:56 Navigating Control in Distribution</p><p>30:15 The Importance of Relationships in Sales</p><p>32:17 Adapting to Market Changes</p><p>37:58 Building Trust with Retailers</p><p>43:18 The Zero-Sum Mindset in Distribution</p><p>43:56 Leveraging AI for Better Outcomes</p><p><br></p><p>===============</p><p>YouTube: <a href="http://www.youtube.com/@TappedInBeveragePodcast"><u>Watch on YouTube: Tapped In Sales</u></a> Spotify Podcast: <a href="https://open.spotify.com/show/1AuQiKjRrHy0JmwwvTAzAJ?si=7189540cc7e344c9"><u>Listen & Watch on Spotify Podcasts Tapped In Sales</u></a></p><p>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/26-how-to-make-your-pfp-a-guaranteed-monthly-bonus/id1744836870?i=1000673130206"><u>Listen on Apple Podcast Tapped In Sales</u></a></p><p>===============</p><p><br></p><p><strong>Connect with Us: </strong></p><p>Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.</p><p><br></p><p><strong>About Tapped In Sales: </strong></p><p>Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.</p><p><br></p><p>This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.</p><p><br></p><p>Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!</p><p><br></p><p>If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!</p>
112 total episodes available
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