by Chris Tate - MSP Strategist, JumpCloud
Tate Talks is sponsored by JumpCloud for MSPs Join your host, Chris Tate, Principal Strategist MSP at JumpCloud, as he speaks to various characters from the MSP world. Never technical, rarely on-topic, this is a time to see what makes the people that make the community we love.
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Publishing Since
6/11/2019
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May 12, 2026
<p>In the final episode of Season 12, I am joined by industry veteran <strong>Pete Hughes</strong> to discuss the evolving landscape of Managed Service Providers (MSPs) and the transformative power of AI. With over 20 years in the industry, Pete shares insights from his journey from an internal techie to building and growing MSPs. </p><p><br></p><ul><li><p><strong>The Evolution of Proactivity</strong>: The shift from time-and-materials to fixed-price services has forced MSPs to move beyond simple automations (like restarting a service) toward real proactivity that prevents issues before they occur. </p><p><br></p></li><li><p><strong>The AI Relevance Challenge</strong>: Pete emphasizes that AI is not just a tool but a necessity for staying relevant. MSPs must adopt AI internally to drive efficiency and profitability, or risk being replaced by those who do. </p><p><br></p></li><li><p><strong>Consultative Selling</strong>: Rather than selling "AI tools," Pete advises MSPs to have business-first conversations—identifying process inefficiencies and then translating how AI can solve those specific challenges. </p><p><br></p></li><li><p><strong>PSA Insights</strong>: Pete introduces his new platform, <strong>PSA Insights</strong>, which uses AI to analyze massive amounts of ticket data in common PSAs (Halo, Autotask, ConnectWise). The tool surfaces patterns, identifies common problems costing money, and provides remediation plans. </p><p><br></p></li><li><p><strong>User-Driven Agents</strong>: A fascinating prediction discussed is that in the future, creating AI agents will be as common as creating a PowerPoint, with end-users driving implementation while MSPs provide the guardrails and policies. </p><p><br></p></li></ul><p>When he isn't revolutionising MSP data, Pete can be found <strong>helming</strong> (or steering, for the cool people) his yacht along the South Coast of the UK, a passion he has pursued for 40 years. </p><p><br></p><p>Connect with today's guest on LinkedIn <a href="https://www.linkedin.com/in/pete-w-hughes/" target="_blank" rel="noopener noreferer">here</a> or check out their website <a href="https://www.psainsights.ai/" target="_blank" rel="noopener noreferer">here</a></p><p>Music - <a href="https://www.purple-planet.com/" target="_blank" rel="noopener">https://www.purple-planet.com</a></p><p>Key Discussion Points:Downtime & Diversions</p>
April 22, 2026
<p>In this episode of Tate Talks, I sit down with <strong>Dor Eisner</strong>, a 25-year cybersecurity veteran and the mind behind <strong>Guardz</strong>.</p><p><br></p><p>We dive deep into the rapidly shifting threat landscape of 2026, exploring how cybercriminals are currently leveraging AI more effectively than defenders to generate "attack as a service" tools at a massive scale. Dor shares the "epiphany moment" involving his father’s small law firm that led him to focus exclusively on empowering MSPs.</p><p><br></p><li><p><strong>The AI Arms Race:</strong> Bad guys are leveraging AI to generate cybercrime at a massive scale.</p><p><br></p></li><li><p><strong>Shadow AI Risks:</strong> Users often find their own AI tools and input sensitive data without corporate oversight.</p><p><br></p></li><li><p><strong>The Death of Fragmentation:</strong> Guardz aims to solve the problem of fragmented point solutions by providing a unified, AI-native platform.</p><p><br></p></li><li><p><strong>Identity is the New Perimeter:</strong> The attack vector has shifted dramatically from the endpoint to identity and the cloud.</p><p><br></p></li><li><p><strong>Selling on Data, Not Fear:</strong> MSPs can use external risk reports to show a prospect's actual exposure rather than relying on fear-mongering.</p><p><br></p></li><li><p><strong>Operational Excellence:</strong> Guardz helps MSPs generate data and reports at the click of a button to show their value to clients.</p><p><br></p></li><p>Outside of the SOC, Dor finds his "mental healthcare" through <strong>kitesurfing</strong>. He draws a fascinating parallel between the balance required in the waves—managing wind, waves, and the kite—and the balance required to run a successful business.</p><p><br></p><p>Connect with today's guest on LinkedIn <a href="https://www.linkedin.com/in/dor-eisner/" target="_blank" rel="noopener noreferer">here</a> or check out their website <a href="https://guardz.com/" target="_blank" rel="noopener noreferer">here</a></p><p>Music - <a href="https://www.purple-planet.com/" target="_blank" rel="noopener">https://www.purple-planet.com</a></p><p><br></p>
March 24, 2026
<p><strong>Bringing Back the Magic with Michael Fass </strong></p><p>In this episode of <strong>Tate Talks</strong>, I sit down with <strong>Michael Fass</strong>, the Founder and CEO of <strong>Slide</strong>, a modern BCDR (Business Continuity and Disaster Recovery) solution purpose-built for the MSP community. Michael shares his "winding road" from being a lawyer by trade to becoming the "consigliere" and Chief People Officer at Datto, and eventually launching Slide to finish what he and Austin McChord started.</p><p><br /></p><p><strong>Check out Michael Fass on Spotify:</strong> <a href="https://www.google.com/search?q=https://open.spotify.com/artist/0iPueNQ02vDSi4SDHxVIF4%3Fsi%3DKQ5HR8mZRBmInH1ninKwgQ_" target="_blank" rel="ugc noopener noreferrer">Listen to Michael's Music Here</a> </p><p>Connect with today's guest on LinkedIn <a href="https://www.linkedin.com/in/michael-fass-6a224111/" target="_blank" rel="ugc noopener noreferrer">here</a> or check out the Slide website <a href="https://slide.tech/" target="_blank" rel="ugc noopener noreferrer">here </a></p><p>Music - <a href="https://www.purple-planet.com/" target="_blank" rel="ugc noopener noreferrer">https://www.purple-planet.com</a></p><p><br /></p>
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Tate Talks is sponsored by JumpCloud for MSPs
Join your host, Chris Tate, Principal Strategist MSP at JumpCloud, as he speaks to various characters from the MSP world.
Never technical, rarely on-topic, this is a time to see what makes the people that make the community we love.
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