Tate Talks is sponsored by enhanced.io
Join your host, Chris Tate as he speaks to various characters from the MSP world.
Never technical, rarely on-topic, this is a time to see what makes the people that make the community we love.
S13E3: Tate Talks - With Hollie Whittles MBE, Purple Frog Systems
Register for ChannelCon EMEA Here (https://channelcon.gtia.org/emea) and use code TATETALKS26 for totally free entry...
In this episode of Tate Talks, Chris sits down with Hollie Whittles MBE - co-founder and director of Purple Frog Data (a data analytics and AI consultancy marking its 20th anniversary this year) and Power BI Sentinel (a Power BI governance SaaS with clients across the UK and US). Hollie is also Vice Chair of GTIA's UK & Ireland Executive Council and National Policy Skills Champion at the Federation of Small Businesses, advising the UK government on tech skills, apprenticeships and T-levels — work that contributed to her MBE for services to women in business.
They cover a lot of ground: the recruitment and skills gap MSPs keep running into, why the stereotypes that keep people (and especially women) out of tech careers start as early as primary school, and the shift in the UK's work experience model away from rigid two-week blocks and towards flexible placements via the Careers and Enterprise Company.
On AI, Hollie is direct: deploying AI agents on top of messy, ungoverned data isn't transformation, it's a governance failure. Her advice for MSPs planning for 2027 — get the people, the skills and the data foundations right before the next platform purchase.
They also get into the hybrid vs. remote work debate and its outsized impact on people starting their careers, plus a lighter detour into stadium shows with symphony orchestras, Star Trek, and the one true answer to "what's your favourite Star Wars film."
Guest: Hollie Whittles MBE - LinkedIn (https://www.linkedin.com/in/holliewhittles/)
Purple Frog Systems (https://www.purplefrogsystems.com/)
Power BI Sentinel (https://www.powerbisentinel.com/)
Music by purple-planet.com (https://www.powerbisentinel.com/)
1 Oct 2026
S13E2: Tate Talks - With Nick Wolf, Hook Security
Register for ChannelCon EMEA Here (https://channelcon.gtia.org/emea) and use code TATETALKS26 for totally free entry...
Chris catches up with Nick Wolf, VP of Sales at Hook Security, for a wide-ranging conversation on security awareness training, the AI-driven evolution of phishing, and what MSPs need to know heading into 2027.
Nick's career has tracked the MSP channel almost from the start — from joining Datto as a teenage intern (employee #16) and rising to become the company's #1 sales rep, to roles at Skout Cybersecurity (acquired by Barracuda Networks) and Cork (cyber warranty/insurance, founded by Datto's Austin McCord), and now leading sales at Hook Security.
In this episode:
Why the user — not the software — is usually the weakest link, and what that means for how MSPs should be building their security stack
How Hook Security's live-action training content, micro-learnings, and "Campaign of the Month" autopilot model work for MSPs, including per-user pricing and a price-lock guarantee
Why classic "spot the typos" phishing training doesn't hold up anymore now that AI is writing the phishing emails too
The AI shift Nick's hearing about most from MSPs — and why he doesn't think AI replaces MSPs, but will change how clients buy from them
A shoutout to fellow Series 13 guest Jimmy Hatzel of Hatz AI
Nick's tip for MSP owners: don't be afraid to delegate and build out your team as you scale
A detour into all 50 states, national parks, Disney World, and the best food to eat in every state you visit
Connect with Nick Wolf : Website (https://www.hooksecurity.co/) LinkedIn (https://www.linkedin.com/in/wolfnick/)
Music by purple-planet.com
24 Sept 2026
S13E1: Tate Talks - With Jimmy Hatzell, Hatz AI
Jimmy Hatzell is back on Tate Talks. Jimmy is the founder of Hatz AI, an AI company that helps MSPs build an AI-as-a-service business. He was in Skout Cybersecurity's early team, stayed through its acquisition by Barracuda, and has since worked with CyberQP.
Last time Jimmy was on, Hatz AI was an early-stage idea. Now it's a full company. Chris and Jimmy cover:
Why Jimmy is betting on MSPs to close the AI gap for small and medium-sized businesses, and why it feels like the early days of cybersecurity
The "security, spend and scope" framework, and why an AI policy of "no one's allowed to use AI" isn't a real policy
How an AI code review tool ran up a $5,000 bill in 24 hours
Why the MSP owner, not a new hire, should start the AI practice with the first two or three clients
Why AI is a "show, don't tell" technology, and how fast it's changing month to month
What's new at Hatz AI: importing customers from your PSA, AI agents that research each client, shadow AI scans, and ready-made decks and one-pagers for first conversations
How Jimmy uses AI at home, AI in education, and why he's optimistic about AI in medicine
Life in New York City and his weekend runs in Central Park with his daughter
Connect with Jimmy on LinkedIn (https://www.linkedin.com/in/hatzell/) or visit Hatz AI (https://hatz.ai/)
Sponsor: enhanced.io (https://enhanced.io/)
Music by purple-planet.com
Who has been a guest on Tate Talks - The MSP Podcast
Names identified in recent episode analyses. Showing up to five guests.
David Tulip
Claire Jenks
Andy O'Neil
Numata
Len DiCostanzo
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 38 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
48
Social presence
0
YouTube
0
Engagement
68
Contact Tate Talks - The MSP Podcast
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Tate Talks - The MSP Podcast
Who hosts Tate Talks - The MSP Podcast?
Chris Tate and Tate host the show. Published by Chris Tate - MSP Expert.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does Tate Talks - The MSP Podcast take guests?
The show does not typically feature guests, based on episode analyses.
Host of Tate Talks - The MSP Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
