Title: Episode 23 - Selling Potatoes Without Selling Potatoes: The Idaho Potato Commission
This episode explores the unique role of the Idaho Potato Commission, an organization that promotes and protects the iconic Idaho potato brand without actually selling potatoes. Delve into the fascinating career journey of its CEO, Jamey Higham, as he shares insights from his diverse background in agriculture, logistics, sales, and even Ford Motor Company, and how these experiences shape his approach to marketing one of the world's most recognized food brands.
Join us as we discuss the strategies behind building and maintaining a powerful food brand, and the unexpected ways a regional agricultural product can achieve international fame.
Chapters
00:00 Jamey's Journey into the Potato Industry
06:08 The Role of the Idaho Potato Commission
08:50 Funding and Representation of the Commission
14:01 The Idaho Potato Brand and its Representation
16:59 Measuring ROI and Promotional Initiatives
22:11 Protecting the Idaho Potato Brand
27:14 Educating Consumers and Addressing Misconceptions
31:16 Impact of GLP-1 Inhibitors on Potato Consumption
33:10 Supporting Stakeholders and International Outreach
41:01 Challenges and Future of the Potato Industry
IPC website: https://idahopotato.com/ (https://idahopotato.com/)
IPC Swag: https://shop.idahopotato.com/ (https://shop.idahopotato.com/)
Haute Potato Couture: https://www.youtube.com/watch?v=7JFKxnDViKY (https://www.youtube.com/watch?v=7JFKxnDViKY)
This Podcast Was Provided To You By: [Projex Consultants](https://projexconsultants.com/ (https://projexconsultants.com/))
Follow us on [LinkedIn](https://www.linkedin.com/showcase/the-tater-talk-podcast-w-mike-delong/about (https://www.linkedin.com/showcase/the-tater-talk-podcast-w-mike-delong/about))
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Listen to the podcast on [Apple Podcast](https://podcasts.apple.com/us/podcast/tater-talk-podcast-w-mike-delong/id1744443900 (https://podcasts.apple.com/us/podcast/tater-talk-podcast-w-mike-delong/id1744443900))
8 Jul 2026
Episode 22 - PEF Technology: Its History, Evolution, and Future in Food with Dr. Stefan
PEF technology has revolutionized food processing, especially in the potato industry, by offering an innovative, non-thermal approach to cell permeabilization. This episode delves into the fascinating history and evolution of Pulsed Electric Field (PEF) technology, from its early experimental stages to becoming a standard in modern food manufacturing. Join us as we explore how PEF has transformed processes and product quality, and what the future holds for this groundbreaking technology.
Our guest, Dr. Stefan Toepfl, is the Managing Director of ELEA, a leading manufacturer and developer of PEF systems, and a professor of food process engineering. He shares his deep expertise and experience in the field, having been involved in PEF technology development for decades.
This Podcast Was Provided To You By: [Projex Consultants](https://projexconsultants.com/ (https://projexconsultants.com/))
Follow us on [LinkedIn](https://www.linkedin.com/showcase/the-tater-talk-podcast-w-mike-delong/about (https://www.linkedin.com/showcase/the-tater-talk-podcast-w-mike-delong/about))
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Chapters
00:00 Introduction to PEF Technology
16:44 Maximizing the Benefits of PEF Integration
26:01 Introduction to Retrofitting Technology
39:48 PEF Applications in Vegetable Processing
45:58 PEF in Sugar Beet Processing
2 Jul 2026
Episode 21 - Behind US Ag Exports: A USDA Specialist's Trade Insights
Uncover the intricate world of US agricultural exports and the journey of a USDA trade specialist in this compelling episode. We sit down with Tess Acosta-Watkins to explore her 34-year career protecting and promoting American agriculture on the global stage, from clearing cargo at major ports to shaping international trade policy. Get ready for a deep dive into the regulations, challenges, and triumphs behind getting US-grown produce to markets worldwide.
This Podcast Was Provided To You By: [Projex Consultants](https://projexconsultants.com/ (https://projexconsultants.com/))
Follow us on [LinkedIn](https://www.linkedin.com/showcase/the-tater-talk-podcast-w-mike-delong/about (https://www.linkedin.com/showcase/the-tater-talk-podcast-w-mike-delong/about))
Follow us on [Facebook](https://www.facebook.com/profile.php?id=61565980726251 (https://www.facebook.com/profile.php?id=61565980726251))
Listen to the podcast on [Spotify](https://open.spotify.com/show/26eWo6x32EW7fBckHsD7ls?si=a99764c02dda4a2c (https://open.spotify.com/show/26eWo6x32EW7fBckHsD7ls?si=a99764c02dda4a2c))
Listen to the podcast on [Apple Podcast](https://podcasts.apple.com/us/podcast/tater-talk-podcast-w-mike-delong/id1744443900 (https://podcasts.apple.com/us/podcast/tater-talk-podcast-w-mike-delong/id1744443900))
Chapters
00:00 Journey to Agriculture
06:02 Market Access and Trade Negotiations
15:00 Export Process and Compliance Blind Spots
19:51 Navigating the Export Process
26:28 Exporting Potatoes to Mexico
33:35 Role of Trade Up Global Agri Trade
39:23 Preparing for Audits and Regulatory Changes
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
2 ratings
Contact Tater Talk Podcast w/Mike DeLong
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