How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Tech In Commerce

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by VTEX

5.0(11 reviews)

35 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇧🇷

Podcast Overview

No Tech in Commerce, a VTEX apresenta como as marcas podem desfrutar da liberdade para concretizar sua visão única e entregá-la aos clientes por meio de experiências notáveis.

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Publishing Since

10/19/2023

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Recent Episodes

April 10, 2025

#035 Leonardo Franklin (Farmácias Nissei) | Desafios e estratégias no ecommerce farmacêutico

Participantes: <ul><li><a href="https://www.linkedin.com/in/leo-franklin" target="_blank" rel="noreferrer noopener">Leonardo Franklin</a>, Head de Marketing, Farmácias Nissei.</li></ul>Host(s): <ul><li>Gustavo Batista, Executivo de contas, <a href="https://vtex.com/" target="_blank" rel="noreferrer noopener">VTEX</a>.</li></ul>A integração entre ecommerce e lojas físicas tem sido um ponto crucial para fortalecer o setor farmacêutico. No entanto, a baixa fidelidade às marcas e a alta concorrência exigem abordagens inovadoras. A utilização de dados é essencial para personalizar ofertas e aprimorar a experiência do cliente. Além disso, a expansão da digitalização em cidades menores é uma estratégia importante para aumentar a penetração do mercado. O desafio de atrair talentos com habilidades analíticas e em martech também tem sido enfrentado por meio de iniciativas focadas no desenvolvimento de profissionais especializados.

April 3, 2025

#034 Anderson Nakandakare Gonçalves (Cacau Show) | A transformação digital na Cacau Show

Participantes: <ul><li><a href="https://www.linkedin.com/in/anderng" target="_blank" rel="noreferrer noopener">Anderson Nakandakare Gonçalves</a>, New Channels Senior Manager, Cacau Show.</li></ul>Host(s): <ul><li><a href="https://www.linkedin.com/in/samuelnegrao/?originalSubdomain=br" target="_blank" rel="noreferrer noopener">Samuel Negrão</a>, Diretor de E-commerce, <a href="https://vtex.com/" target="_blank" rel="noreferrer noopener">VTEX</a>.</li></ul> A Cacau Show tem investido fortemente em sua transformação digital, ampliando sua presença online e oferecendo uma experiência única aos consumidores. Com mais de 4000 lojas no Brasil, a marca soube equilibrar canais físicos e digitais, criando um ecossistema de vendas robusto. Após a pandemia, a empresa reestruturou sua operação digital, tornando o e-commerce um dos principais canais de vendas. A empresa também aposta em inovação, como o Cacau Parque, para ampliar ainda mais a experiência do consumidor.

January 30, 2025

#033 Rodrigo Brandão (Espaço Smart) | Estratégias para venda de casas no e-commerce

Participantes: <ul><li><a href="https://www.linkedin.com/in/rodrigo-brand%C3%A3o-9b2521140/" target="_blank" rel="noreferrer noopener">Rodrigo Brandão</a>, Gerente de Marketing e E-commerce, Espaço Smart.</li></ul>Host(s): <ul><li><a href="https://www.linkedin.com/in/isabella-barreto-cmx-6814a46b" target="_blank" rel="noreferrer noopener">Isabella Barreto</a>, Demand Generation Director | Marketing, Alliances & Events, <a href="https://vtex.com/" target="_blank" rel="noreferrer noopener">VTEX</a>.</li></ul>Isabella Barreto conversa com Rodrigo Brandão, Head de Marketing e E-commerce da Espaço Smart, sobre a digitalização do mercado imobiliário. Eles discutem o uso do steel frame em construções, a criação de uma experiência online para a venda de casas e a implementação de estratégias como Live Commerce. Rodrigo também destaca a importância de uma jornada digital integrada e a evolução cultural necessária para transformar o setor de construção civil.

35 total episodes available

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What is Tech In Commerce?: No Tech in Commerce, a VTEX apresenta como as marcas podem desfrutar da liberdade para concretizar sua visão única e entregá-la aos clientes por meio de experiências notáveis.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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