Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.
The Real Value of Early-Stage Investment | Kobi Bendelak, CEO at InsurTech Israel
Get ready for an inspiring conversation as James Hounslow sits down with Kobi Bendelak, CEO at InsurTech Israel, to uncover how one of the world’s most dynamic InsurTech ecosystems was built from the ground up. From early-stage investment and global expansion, to building a culture driven by energy, belief and purpose—this episode is packed with insights for founders, tech sales leaders, and anyone scaling a startup. Tech Salescraft is powered by North Starr, global leaders in technology sale...
1 Apr 2025
Building a Brand Through the Power of Narrative | Nir Zavaro, Chief Reality Officer at Zavaroness
Building a Brand Through the Power of Narrative Storytelling isn't just an art—it's a sales superpower. In this episode, Nir Zavaro, Chief Reality Officer at Zavaroness, joins James to explore how businesses can harness the power of storytelling to drive sales, craft compelling pitches, and build unforgettable brands. - Why do most businesses get branding wrong? - How can storytelling impact buying decisions? - The secrets to crafting a pitch that actually converts. Tech Salescraft is powered...
11 Mar 2025
Balancing Risk and Reward in Pre-Seed Deals | by Ignacio De Diego, Associate at Cardumen Capital
What Does It Take to Spot and Back the Next Big Tech Startup? The latest episode of Tech Salescraft is now live! Host James Hounslow is joined by Ignacio De Diego, Associate at Cardumen Capital, for an in-depth conversation on venture capital, pre-seed investments, and what it takes to back game-changing startups. From spotting high-potential founders to navigating the evolving tech landscape, Ignacio shares expert insights on making smart investment decisions in a competitive market....
Podcast Authority Score: 44 / 100
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