For anyone that is building a B2B Tech Startup or has dreams of building their on business in this space, this podcast series explores the unique and bumpy journey of building a business from the ground up. We talk with CEOs and Founders at various stages of their startup journeys, from inception to funding, to there first $1m! It's not always smooth sailing but it would be boring if it was!

Tech Startup Stories
Claim This Podcastby Natalie Binns
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Podcast Overview
For anyone that is building a B2B Tech Startup or has dreams of building their on business in this space, this podcast series explores the unique and bumpy journey of building a business from the ground up. We talk with CEOs and Founders at various stages of their startup journeys, from inception to funding, to there first $1m! It's not always smooth sailing but it would be boring if it was!
Language
🇺🇲
Publishing Since
2/4/2025
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Recent Episodes

July 22, 2026
Sacrificing for Growth
<p>What does it take to build a company in an industry where the rules change every week?</p><p>In this episode of Tech Startup Stories, Natalie Binns speaks with Aditya Jain, co-founder and CEO of Passionfruit, about scaling an AI-native marketing company during one of the most transformative periods in technology.</p><p>The conversation explores:</p><ul><li><p>Building a profitable startup in the AI era</p></li><li><p>Turning services into scalable products</p></li><li><p>The launch of Oz, Passionfruit's AI marketing platform</p></li><li><p>How AI is changing search and customer acquisition</p></li><li><p>Founder leadership and team growth</p></li><li><p>Why relationships still matter in a technology-driven world</p></li><li><p>Staying adaptable in a rapidly evolving market</p></li></ul><p>Aditya shares honest lessons on growth, innovation, and building a company designed to evolve alongside the future of marketing.</p>

July 15, 2026
Trust Your Gut
<p>How do you turn scientific research into a company capable of improving millions of lives?</p><p>In this episode of Tech Startup Stories, Natalie Binns speaks with Dr. Georgia Fleet, founder and CEO of Zonova Technologies, about her journey from antimicrobial materials research to building a venture-backed medtech company.</p><p>The conversation explores:</p><ul><li><p>Preventing hospital-acquired infections through medical device innovation</p></li><li><p>Turning PhD research into a scalable business</p></li><li><p>The realities of raising investment in the current market</p></li><li><p>Challenges faced by female founders in fundraising</p></li><li><p>Building advisory networks and finding the right support</p></li><li><p>Commercialising healthcare technology</p></li><li><p>Preparing for growth after a successful seed round</p></li></ul><p>Georgia also shares honest reflections on resilience, leadership, and what it takes to build a company focused on both impact and commercial success.</p><p><br></p>

July 8, 2026
The Right Channels
<p>In this episode of Tech Startup Stories, Natalie Binns reconnects with Paul Barnes, founder and CEO of Overe.io, to explore the realities of scaling a cybersecurity startup over the last year.</p><p>The conversation covers:</p><ul><li><p>Building revenue foundations after early traction</p></li><li><p>The challenges of scaling through channel partnerships</p></li><li><p>Why saying yes to every opportunity can become dangerous</p></li><li><p>Refining ICPs and customer qualification</p></li><li><p>International growth across the UK, US, Japan, and Europe</p></li><li><p>How AI is helping lean startup teams operate more efficiently</p></li></ul><p>Paul also shares honest insights into startup focus, operational discipline, and the balance between pursuing growth while staying aligned to the company’s long-term strategy.</p><p><br></p>
65 total episodes available
Recent guests on Tech Startup Stories
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Sofia Hamilton
Guest
Emmanuella "Khadijah" Tordman
Guest
Natalie Binns
Guest
Hussein Akins
Guest
Janos Laszlo
Guest
Max Greenwald
Guest
Ken Rapp
Guest
Savannah Price
Guest
George Smithies
Guest
Aaron Vousden
Guest
Eli Portnoy
Guest
Andy Lambert
Guest
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- What is Tech Startup Stories?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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