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Tech Your Business

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by Tech your Business Podcast

5.0(8 reviews)

175 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Authority

Beta

ExcellentBased on show quality, social media presence, reviews, charts, and more

Quality95

Social90

YouTube76

Engagement71

Learn more

Podcast Overview

Find out how technology can grow your business with the Tech Your Business Podcast! Join Peter Banigo of Target ICT as he explores trends, innovations, and practical advice on AI, SEO, cybersecurity, Blockchain, online marketing, and more. Get ready to unravel your business's full potential in the digital age. Whether you're a business owner, entrepreneur, or professional looking to stay ahead of the curve, the Tech Your Business Podcast is your ultimate guide to unlocking the full potential of technology in your industry. Subscribe now! Podcast by Target ICT Ltd

Language

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Publishing Since

11/24/2022

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🇺🇸 Charts #3

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Apple 142

Spotify 827

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Podcast Authority

Beta

ExcellentBased on show quality, social media presence, reviews, charts, and more

Quality95

Social90

YouTube76

Engagement71

Learn more

Excellent Areas

Good Performance

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excellent

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Every 6 days

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3.0/5

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Recent Episodes

November 10, 2025

E175. Building Trust Through Video: A Simple System for Busy Business Owners

Learn how to create professional business videos without expensive equipment or endless hours of production time. Dan Bennett, founder of Hot Sauce Video with 16+ years of experience working with brands like Harley Davidson and Bud Light, shares his practical approach to helping business owners look and sound great on camera.Most business owners avoid video because they think it requires natural talent or complex technical skills. Dan explains why this mindset is wrong and provides a straightforward system that makes video content creation manageable for even the busiest entrepreneurs.What You'll Learn:The three affordable tech upgrades that immediately improve your video quality (microphone, lighting, and camera - in that order)Why scripting and preparation matter more than trying to appear "natural" on cameraHow to overcome camera anxiety using simple breathing techniques and proper positioningDan's three-hour studio process that produces months of content in a single sessionThe biggest mistakes business owners make when creating video contentWhy video builds trust faster than any other medium in today's marketPractical tools and technologies that simplify video production without breaking the bankHow to batch record multiple videos efficiently without feeling overwhelmedDan shares real examples from his work with entrepreneurs who transformed from camera-shy to confident, including specific techniques you can implement immediately. Whether you're recording content for social media, creating sales videos, or building your brand presence online, this episode provides actionable steps to get started today.About Dan Bennett:Dan Bennett is the founder of Hot Sauce Video, where he helps remarkable people look and sound great on camera. After 16 years working in professional video production with Fortune 500 companies including Harley Davidson, Bud Light, Camaro, and Nerf, Dan shifted his focus to helping small businesses compete with larger competitors through quality video content. He offers both studio services through "Hot Sauce Studio" and editing support through "Hot Sauce Editing," a subscription-based service designed to solve post-production challenges for creators and companies.Connect with Dan Bennett:LinkedIn: linkedin.com/in/VideoForEntrepreneursWebsite: Hot Sauce Video (rebrand launching June 2025)About Tech Your Business Podcast:Tech Your Business helps business owners leverage technology for growth. Hosted by Peter Banigo of Target ICT, a UK digital consultancy, each episode delivers practical technology advice in simple, accessible language.Subscribe for weekly episodes featuring technology experts, successful business owners, and practical strategies you can implement immediately.

November 3, 2025

E174. Why 30% of Your Potential Customers Can't Use Your Website

Most business owners don't realise that 20-30% of website visitors struggle to use their sites due to accessibility barriers. This episode reveals how web accessibility isn't just about compliance—it's a strategic advantage that reaches more customers and improves your bottom line.Warren Wilansky, Founder of Plank Digital Agency with 25+ years experience, shares how one client saw donations increase by 100-200% after implementing accessible design principles. The surprising part? Building accessibility into your website from the planning stage costs roughly the same as a standard website.In this episode, you'll learn:<ul><li>Why 20-30% of internet users face accessibility challenges (including everyone over 50)</li><li>Common accessibility barriers and simple fixes for business websites</li><li>The Ethical Web Collective framework: accessibility, privacy, security, responsible development, and environmental impact</li><li>Three immediate, low-cost improvements you can make today</li><li>How to test your website using Google Lighthouse (free tool)</li><li>Why image optimisation helps both accessibility and the environment</li><li>The surprising environmental impact of websites and AI</li></ul>Warren explains that accessibility works like building a ramp during house construction rather than retrofitting later—it's part of the process when done properly. He recommends starting with three simple changes: optimise images (reduce file sizes from 4MB to 100-500KB), ensure responsible coding standards, and implement accessibility principles that make websites faster for everyone.These improvements benefit all users by creating faster, more efficient websites that rank better in search engines and provide better experiences.About the Guest:Warren Wilansky is President and Founder of Plank, a digital agency established in 1998 specialising in websites for arts, cultural, and nonprofit organisations. Connect with Warren at plank.co

October 27, 2025

E173. Why AI Won't Replace You (And How to Use It to Work Faster)

Most business owners are either overwhelmed by AI hype or wasting time using it like everyone else. Nathalie Dorémieux, a tech strategist with over 20 years of software engineering experience, shares how to use AI as an accelerator rather than a replacement - and the results are remarkable.In this episode, discover how one of Nathalie's clients reduced their training programme completion time from 4 months to just 4 days by building AI tools directly into their course. Learn the three essential elements AI needs to deliver genuine value: your unique knowledge, proper context, and specific prompts. Without these, you're just getting "refined rubbish" out.Key Topics Covered:<ul><li>The three components AI needs to work effectively (most people miss at least one)</li><li>How to build custom AI tools inside your programmes to accelerate client results</li><li>Why "garbage in, garbage out" matters more than ever with AI</li><li>The difference between using AI as an accelerator vs. falling for the hype</li><li>Real examples: LinkedIn profile optimisation and membership launch emails done in minutes</li><li>How to identify which business problems AI can actually solve (and which it can't)</li><li>Turning podcast listeners into qualified leads using AI-powered conversations</li><li>Why consistency and automation matter more than fancy AI tools</li></ul>About Nathalie Dorémieux:Nathalie is a membership maven and tech strategist with over 20 years of experience in software engineering. She spent 10 years in Silicon Valley before returning to France to build e-learning businesses with her husband. Nathalie specialises in helping coaches and course creators design high-retention programmes that deliver faster client results. She co-created Podcast LeadFlow, a system that converts podcast content into qualified leads through smart automation and AI.Connect with Nathalie:<ul><li>Website: podcastleadflow.com (free licence available, no credit card required)</li><li>Membership programmes: themembershiplab.com</li><li>LinkedIn: Nathalie Dorémieux</li></ul>About Tech Your Business:Tech Your Business helps small business owners leverage technology to grow faster and work smarter. Hosted by Peter Banigo from Target ICT, each episode delivers practical advice you can implement immediately.#AIForBusiness #BusinessAutomation #SmallBusinessTech

175 total episodes available with 120 transcripts

Recent guests on Tech Your Business

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Tim O'Hearn

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Vincenzo Villamena

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Geordy Murphy

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Kami Kay

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Dylan Evans

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Rodney Miles

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Barb Davids

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John Cousins

Guest

Colin Hirdman

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Shahar Boyayan

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Oleksandr Buratynskiy

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Daniel Andor

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What is Tech Your Business?: Find out how technology can grow your business with the Tech Your Business Podcast!

Join Peter Banigo of Target ICT as he explores trends, innovations, and practical advice on AI, SEO, cybersecurity, Blockchain, online marketing, and more.

Get ready to unravel your business's full potential in the digital age.

Whether you're a business owner, entrepreneur, or professional looking to stay ahead of the curve, the Tech Your Business Podcast is your ultimate guide to unlocking the full potential of technology in your industry.

Subscribe now!

Podcast by Target ICT Ltd
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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