Welcome to Techie Talkie – the tech marketing podcast*. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on providing inspiration, clarity and best practices to empower you to do things differently, rise above the noise and achieve exceptional results.
Hosted by Asaph Schulman (CMO, Firebolt) and Carmel Yoeli (CEO, Atreo).
*Techie Talkie is also available to view on YouTube: /TechieTalkie
E29: How to make ABM work for your company – with Ohad from Tytocare
(Episode Language: Hebrew)
Hi Techies,
On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint.
Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool.
Enjoy!
26 Jul 2021
E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify
(Episode Language: Hebrew)
Hi Techies,
On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership.
We talk about the pros/cons of various metrics marketing could be measured on in order to ensure a true alignment with sales and what other metrics can be used as leading indicators to ensure you’re on track. Nimmy also shares some of his best-kept secrets on building a strong and healthy partnership between sales & marketing.
Enjoy!
21 Jun 2021
E27: How to capture demand and create demand at scale in 2021 – with Chris Walker
(Episode Language: English)
Hi Techies,
On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.
Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.
We speak about:
How attribution today is broken, how it leads companies in the wrong path and how to do it right.
How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.
Why podcasting is so effective for creating demand and how to be successful at it
Enjoy!
Episode Resources:
1. https://www.refinelabs.com/
2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP
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