Techmark Pod, hosted by Alvin Matewa, is an unscripted weekly podcast exploring the dynamic intersection of technology and marketing in Africa. Each episode delivers raw, insightful discussions on the latest digital trends, innovative strategies, and industry insights designed to inspire and inform African businesses aiming to drive growth and innovation. Join us to discover how technology and marketing combine to shape Africa’s evolving business landscape.
Techmark Pod
Claim This Podcastby Alvin Matewa
5.0(2 reviews)
49 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇿🇲
45
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality46
Social0
YouTube74
Engagement32
Podcast Overview
Techmark Pod, hosted by Alvin Matewa, is an unscripted weekly podcast exploring the dynamic intersection of technology and marketing in Africa. Each episode delivers raw, insightful discussions on the latest digital trends, innovative strategies, and industry insights designed to inspire and inform African businesses aiming to drive growth and innovation. Join us to discover how technology and marketing combine to shape Africa’s evolving business landscape.
Language
🇺🇲
Publishing Since
11/19/2024
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45
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality46
Social0
YouTube74
Engagement32
6
Excellent Areas
2
Good Performance
11
Growth Opportunities
excellent
Episode Length
47 minutes
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Every 9 days
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Recent Episodes
June 22, 2026
S3E8:The Hidden Cost of Digital Advertising: How Fraudulent Impressions Waste Billions Marc Dhalluin
<p>Most digital advertising is fundamentally flawed over halfof impressions are wasted on scams, bots, or mismatched signals. Marc Dhalluinreveals the hidden world of ad fraud that’s costing brands billions andexplains how cutting through the noise can transform your marketing ROI. Ifyou're tired of pouring budget into impressions that never reach real humans,this episode is your essential guide to understanding and fighting digital ad deception.Marc, a seasoned marketer turned fraud expert, shares how the industry’sobsession with volume and vanity metrics has allowed fraud to thrive fordecades. From inflated circulation numbers in traditional media to the rise ofsophisticated digital schemes, he exposes how the complexity of media auditingstill falls short in today’s digital landscape. You'll discover why "fakeimpressions" are not just a matter of bots but include humanoperated clickfarms and manipulated exchange search costing brands millions. The episodebreaks down the technological advancements, like forensic analytics, that stepinto the breach, revealing the true quality of traffic in real time, whether onFacebook, TikTok, or programmatic platforms. We explore the critical role ofindependent measurement tools that go beyond platform reported metrics toolsthat, when integrated, can guarantee whether the impressions you pay for aregenuinely seen by humans or artificially inflated through nefarious activity.Marc explains how prevalent fraud is across all digital channels, includingwalled gardens like Facebook and TikTok, and discusses recent efforts byplatforms to scrub bots, like Elon Musk’s cleanup of Twitter. The conversationdrills into how this fraud impacts ROI and how brands can use forensic data tomake smarter media buying decisions, saving money and increasing transparency. Whydoes this matter? Without accurate measurement, brands risk wasting massivebudgets on fake views, skewing performance data, and missing real engagement. Thisoffers a blueprint for responsible marketers who want to protect their brand’sintegrity, optimize their campaigns, and hold platforms accountable. Whetheryou’re a CMO, media planner, or digital enthusiast, understanding and activelycombating ad fraud unlocks new levels of marketing effectiveness. Marc Dhalluinis a marketing veteran and founder of Truth Sets Online, specializing inforensic analytics for ad verification. His expertise lies in exposing andmitigating ad fraud through innovative, transparent measurement techniques.This episode is perfect for large brands, agencies, and any marketer eager to upgradetheir understanding of digital authenticity and ensure every dollar counts.Ifyou’re ready to see your data clearly and put an end to wasted spend, tune innow. The future of authentic digital marketing depends on it.</p><p></p>
June 1, 2026
S3E7: How Darkies in Tech Is Rewriting the Narrative for Black Entrepreneurs in Africa Ntsako Mgiba
<p>Most entrepreneurs of color face a unique set of challenges—and opportunities. In this episode, Ntsako Mgiba, co-founder of Darkies in Tech and a proven builder, shares how intentional community-building and storytelling are transforming the African tech ecosystem. Discover how his journey—from childhood exposure to technology, to launching impactful startups, to creating a thriving, paid community—illustrates the power of purpose-driven innovation. You'll learn why timing is critical in tech ventures and how to navigate the complex landscape of infrastructure, trust, and partnerships. Ntsako breaks down the importance of owning your brand promise end-to-end and building narratives that resonate with support, investors, and community members alike. His insights reveal the secret sauce behind mobilizing resources, gaining credibility, and maintaining resilience in a fast-changing environment. This episode covers actionable lessons from Ntsako’s entrepreneurial journey: how to leverage storytelling for fundraising, why regional ecosystems need tailored support, and how to foster safe spaces for Black tech founders to thrive. His experience underscores why success isn’t just about ideas but also about community, strategic partnerships, and persistent storytelling—tools every African innovator needs. If you're committed to changing the narrative around Black entrepreneurship or building solutions with social impact, this conversation is your blueprint. For entrepreneurs, investors, and community leaders seeking to level the playing field, Ntsako’s journey offers both inspiration and practical strategies to accelerate your own impact. Ntsako Mgiba is a tech leader and community innovator. His work at Yoko, Darkies in Tech, and various startups illustrates the power of purpose, resilience, and community in shaping Africa’s future. Get ready to see the African tech ecosystem through a new lens—one where intentionality, authenticity, and storytelling unlock new paths to scale and inclusion. Perfect for founders, social innovators, and anyone looking to amplify underrepresented voices in tech.</p>
May 25, 2026
S3 E6: Science Fair to Global stage : How youth innovation is Winning International Recognition
<p>Most people underestimate what young teenagers can achieve in the world of AI—and these two 13-year-olds are about to change that perception. Gustav and Johan, representing South Africa at the prestigious Genius Olympiad, share their inspiring journey from a school science project to international recognition. Their innovative AI software for automating test marking showcases how youthful curiosity combined with technical skill can tackle real-world problems—saving teachers hours and transforming education.You'll discover:How their system leverages large language models like ChatGPT and Gemini to understand and analyze handwritten student answers.How they plan to make AI accessible to underprivileged schools using scanners or even simple kits, democratizing advanced technology.Why their project is not about replacing teachers but empowering them—saving time, increasing accuracy, and providing personalized feedback at lightning speed.The story of how they navigated multiple science expos, from local competitions to the international stage, and earned a spot at the Genius Olympiad in Rochester.Their vision to expand this technology into practical applications that could revolutionize education globally—and why they see this as just the beginning.This episode is a masterclass in youthful ambition, technical innovation, and the responsible use of AI. If you're an educator, a tech enthusiast, or a young innovator yourself, you'll walk away inspired by what teenagers can create when they’re encouraged to dream big. For anyone still skeptical about the potential of young minds in AI, Gustav and Johan’s story is a wake-up call—proof that age is just a number when it comes to making a global impact.Perfect for educators, students, and anyone passionate about the future of tech-driven education. Tune in to hear how these young visionaries are not just learning about AI—they’re shaping the future.</p><p></p>
49 total episodes available
Recent guests on Techmark Pod
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Yvonne Majata
Guest
Dr Devon Jarvis
Guest
Shalmore Khuleya
Guest
Balekane Mokoditoa
Guest
Imke Dannhauser
Guest
Pamela Gwanzura
Guest
Fadzisai Matewa
Guest
Larreth Jimu
Guest
Allison
Guest
Ntombezinhle Modiselle
Guest
Lyndsey Chiinze
Guest
Kesh Govender
Guest
Deep-dive analytics for Techmark Pod
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Techmark Pod?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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