Technically Minded brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organisations today.
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Flipping the script: How big pharma can reinvent themselves in the digital age
Big pharma experts Kevin King and Katrin Zimmermann discuss the critical role of marketing in pharma, data-driven innovation, and cultural dynamics driving transformation in the rapidly changing digital ecosystem.
8 Oct 2024
Conversion optimization: Getting more from what you have
Given the current economic challenges organizations are facing globally, many are looking for ways to cut costs, increase productivity, and find strategies to get more out of the technology and resources they have.
In this episode of Technically Minded, we discuss conversion optimization and the role of analytics in enhancing business performance in an effort to help organizations optimize their current technology investments, media spending, and overall budgets.
We explore the importance of data-driven decision-making, the common pitfalls organizations face in analyzing conversion rates, and share practical advice for marketing leaders on fostering a culture of continuous testing and insights-driven decision-making.
18 Jun 2024
Getting SaaS security right
The transition from traditional software models to software as a service (SaaS) has revolutionized business agility and scalability. The global market for SaaS in 2023 was $273 B, and it's only expected to increase.
While SaaS tools provide an incredible service for modern organizations, they can also be an incredible security risk, if not vetted, established, and maintained correctly. For a number of reasons that we unpack on this episode, SaaS solutions have become a top target of cyber attacks.
Two Credera experts, Zach Vinduska, Chief Information Security Officer, and Dustin Talk, Principal Architect, define what actually is SaaS, share the top security issues related to SaaS, and provide suggestions for business leaders to address these security issues and navigate the risk-reward balance of SaaS solutions.
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Spotify
5.0 / 5
10 ratings
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