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Telecom Reseller / Technology Reseller News

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by Telecom Reseller

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Podcast Overview

Communication AI, vCons, CPaaS, CCaaS, UCaaS, Mobility, Security. Reporting on how the world communicates.

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🇺🇲

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11/8/2023

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Recent Episodes

Episode thumbnail for Sinch Uses AI to Track How World Cup Communication Changes Under Pressure, Podcast

July 31, 2026

Sinch Uses AI to Track How World Cup Communication Changes Under Pressure, Podcast

<p><img decoding="async" class=" wp-image-162663 alignright" src="https://telecomreseller.com/wp-content/uploads/2023/03/Sinch-Logo-300x61.png" alt="" width="207" height="42" srcset="https://telecomreseller.com/wp-content/uploads/2023/03/Sinch-Logo-300x61.png 300w, https://telecomreseller.com/wp-content/uploads/2023/03/Sinch-Logo-500x102.png 500w, https://telecomreseller.com/wp-content/uploads/2023/03/Sinch-Logo-150x31.png 150w, https://telecomreseller.com/wp-content/uploads/2023/03/Sinch-Logo-768x157.png 768w, https://telecomreseller.com/wp-content/uploads/2023/03/Sinch-Logo-1536x313.png 1536w, https://telecomreseller.com/wp-content/uploads/2023/03/Sinch-Logo.png 1575w" sizes="(max-width: 207px) 100vw, 207px" />By Doug Green</p> <p><strong>“Under pressure, communications become a lot more predictable.”</strong></p> <p>What can the language used by World Cup coaches teach businesses about artificial intelligence, customer engagement and human behavior?</p> <p>In this Technology Reseller News and Cloud Communications Alliance podcast, Sophie Chang, Chief Marketing Officer at Sinch, discusses the company’s xC — Expected Cliché — Tracker and what it revealed about how leaders communicate when the stakes rise.</p> <p>Sinch analyzed coaches’ press conferences across six languages, comparing their comments against a dictionary of 205 familiar soccer expressions. AI identified recurring patterns, while Sinch’s editorial teams reviewed the results to account for cultural context, nuance and meaning.</p> <p>The findings showed a clear shift as tournament pressure increased. Sinch found 50% more clichés after the group stage, with coaches moving away from tactical explanations and toward familiar expressions involving “heart,” “belief” and “togetherness.” References to mentality, spirit and courage rose from 8% of clichés during the group stage to 24% during the Round of 16.</p> <p>“When you’re in a very high-stakes environment, people are watching your every word,” Chang says. “It becomes easier and more familiar to refer back to clichés or standard terminology that we’re all used to.”</p> <p>Those phrases may sound repetitive, but they can also give leaders a safe and recognizable way to communicate during emotional or uncertain moments.</p> <p>The broader lesson extends well beyond sports. Organizations generate enormous volumes of conversational data through contact centers, email, messaging and voice interactions. AI-powered language analysis can help identify changing sentiment, recurring concerns and communication patterns that might otherwise be missed.</p> <p>For service providers, partners and enterprises, the opportunity is to combine the speed of AI with human context and judgment.</p> <p>Listen to the podcast to learn how Sinch used AI, multilingual analysis and human oversight to examine World Cup communication—and what the project reveals about communicating under pressure.</p>

Episode thumbnail for Avaya Nexus Brings Cloud Innovation to Mission-Critical Enterprise Communications, Podcast

July 31, 2026

Avaya Nexus Brings Cloud Innovation to Mission-Critical Enterprise Communications, Podcast

<p><strong><img decoding="async" class=" wp-image-196909 alignright" src="https://telecomreseller.com/wp-content/uploads/2026/07/Avaya_Logo-300x85.jpg" alt="" width="169" height="48" srcset="https://telecomreseller.com/wp-content/uploads/2026/07/Avaya_Logo-300x85.jpg 300w, https://telecomreseller.com/wp-content/uploads/2026/07/Avaya_Logo-150x42.jpg 150w, https://telecomreseller.com/wp-content/uploads/2026/07/Avaya_Logo.jpg 350w" sizes="(max-width: 169px) 100vw, 169px" />By Doug Green</strong></p> <p><strong>“Modernization does not have to mean abandoning the reliability, security and control organizations already depend on.”</strong></p> <p>In this Technology Reseller News podcast, Darrell Butler, Senior Director of Product Management at Avaya, discusses how Avaya Nexus&#x2122; is designed to modernize critical enterprise communications while preserving the resilience required by government, healthcare, financial services, defense and other highly regulated industries.</p> <p>For years, enterprise communications strategies were often framed around a “cloud-first” approach. Butler explains why many organizations are now taking a more measured view—combining the automation, scalability and innovation available through the cloud with the operational continuity and local survivability traditionally associated with on-premises infrastructure.</p> <p>Built on key components of the Avaya Aura® platform, Avaya Nexus provides a modernization path for existing Avaya customers without forcing them into a cloud-only deployment. Core capabilities can be delivered through the cloud while on-site gateways and endpoints help maintain communications if connectivity to the cloud is interrupted.</p> <figure id="attachment_196911" aria-describedby="caption-attachment-196911" style="width: 128px" class="wp-caption alignright"><img decoding="async" class=" wp-image-196911" src="https://telecomreseller.com/wp-content/uploads/2026/07/Darrell-Butler-Headshot-300x300.jpeg" alt="" width="128" height="128" srcset="https://telecomreseller.com/wp-content/uploads/2026/07/Darrell-Butler-Headshot-300x300.jpeg 300w, https://telecomreseller.com/wp-content/uploads/2026/07/Darrell-Butler-Headshot-500x500.jpeg 500w, https://telecomreseller.com/wp-content/uploads/2026/07/Darrell-Butler-Headshot-150x150.jpeg 150w, https://telecomreseller.com/wp-content/uploads/2026/07/Darrell-Butler-Headshot-768x768.jpeg 768w, https://telecomreseller.com/wp-content/uploads/2026/07/Darrell-Butler-Headshot.jpeg 800w" sizes="(max-width: 128px) 100vw, 128px" /><figcaption id="caption-attachment-196911" class="wp-caption-text">Darrell Butler</figcaption></figure> <p>“If you get cut from the cloud and you still need your hospital—or whatever the operation may be—to keep its phone calls up, we can do that with Nexus,” Butler says.</p> <p>The conversation also examines Avaya’s continued commitment to Aura. Butler emphasizes that Aura is not going away and will continue to be supported and developed, while Nexus offers customers an additional path for modernizing their communications environments.</p> <p>AI is another important part of the strategy. Nexus supports capabilities including speech transcription and translation and is designed to connect with AI services available through Avaya Infinity&#x2122; and third-party platforms. At the same time, organizations retain control over how and where their communications data is used—an essential consideration for regulated and security-sensitive environments.</p> <p>Butler also discusses Avaya Government Cloud’s achievement of Impact Level 4 High authorization. The milestone strengthens Avaya’s position in the public sector and demonstrates its ability to support sensitive government communications and workloads.</p> <p>“We wanted to make sure that it wasn’t a big, heavy lift from a customer perspective. We’ll do the heavy lift,” Butler says.</p> <p><strong>Additional Avaya Resources</strong></p> <ul> <li><a href="https://www.avaya.com/en/newsroom/2026/pr-us-260318/">Avaya Announces Avaya Nexus&#x2122; Mission-Critical Voice Platform for Critical Communications in Highly Regulated Industries</a></li> <li><a href="https://www.avaya.com/en/newsroom/2026/pr-us-260601/">Avaya Government Cloud Achieves Prestigious IL4 H Certification, Reinforcing Commitment to National Security</a></li> <li><a href="https://www.avaya.com/en/newsroom/2026/journeys-dc-mission-critical-communications/">Journeys DC Panel: When Public Sector Communications Can’t Fail</a></li> </ul> <p><strong>About Avaya</strong></p> <p>Avaya is an enterprise software leader that helps organizations deliver exceptional customer and employee experiences. Its solutions enable enterprises and governments to orchestrate AI, intelligent workflows and human expertise across communications and customer interactions. Avaya supports cloud, on-premises and hybrid deployment models to meet each organization’s operational, security and business requirements.</p> <p><strong>About Avaya Nexus</strong></p> <p>Avaya Nexus is a critical communications infrastructure solution designed for organizations where communications cannot fail. It provides a secure and resilient voice foundation that supports cloud and on-premises capabilities while integrating with operational systems such as notifications, workflows and radio communications.</p>

Episode thumbnail for TieTechnology: Why Better AI Starts with Better Audio, Podcast

July 31, 2026

TieTechnology: Why Better AI Starts with Better Audio, Podcast

<p>By Doug Green</p> <p>“The AI can only do so much.”</p> <p>Organizations are investing heavily in artificial intelligence, CRM automation, call recording, transcription and customer-experience analytics. But according to Mike Wehrs, Chief Operating Officer at TieTechnology, many are overlooking the first and most important link in that technology chain: the device capturing the conversation.</p> <p>In this Technology Reseller News podcast, Wehrs explains that AI cannot overcome poor information at the source.</p> <p>“If you don’t get those underlying data sets cleaned up, the AI can only do so much,” Wehrs says. “It can’t make up information. If it does, we call that hallucination—and generally, that’s not a good thing.”</p> <p>TieTechnology provides business-grade VoIP and communications services, but its role extends beyond simply connecting or recording calls. The company can process conversations, transcribe them, analyze sentiment, summarize the interaction and place the resulting information into a customer’s CRM platform.</p> <p>That makes the quality of the original audio increasingly important.</p> <p>A conversation is no longer something that is simply heard by two people. It can become searchable business data used for customer records, sales intelligence, compliance, employee coaching and AI-driven decision-making.</p> <p>Yet the headset or microphone capturing that conversation may receive very little consideration.</p> <p>“The people who do that are the same people who are ordering your coffee,” Wehrs says, describing how headsets are frequently selected without input from IT teams, speech-recognition specialists or the people responsible for AI and analytics.</p> <p>A low-quality headset may still allow two people to understand one another. That does not mean the recording is suitable for transcription, sentiment analysis or business-intelligence applications.</p> <p>“If you’re looking to make it searchable in a database and be able to run BI reports on it, that is nowhere close to the bar,” Wehrs says.</p> <p>The challenge becomes even greater in modern offices where organizations are using multiple wireless devices, Bluetooth headsets and Wi-Fi networks. What appears to be a phone-system, application or network problem may actually be interference or an unsuitable endpoint.</p> <p>TieTechnology helps businesses evaluate the complete communications environment, including employee roles, mobility requirements, workplace conditions and the applications that will rely on the captured voice data.</p> <p>The objective is not necessarily to purchase the most expensive device. It is to select technology that is fit for its intended purpose.</p> <p>“If the garbage that I get on the inbound, no matter how much I process it, I can’t make it less than garbage on the way out,” Wehrs says.</p> <p>For businesses hoping to gain more value from AI, the lesson is straightforward: better results begin with better inputs.</p> <p>“Improve the headsets that you’ve got that you’re letting your reps talk on,” Wehrs says.</p> <p>Listen to the podcast to learn why microphones and headsets should be viewed not simply as communications endpoints, but as data-acquisition tools at the foundation of the AI technology stack.</p>

1,037 total episodes available with 979 transcripts

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What is Telecom Reseller / Technology Reseller News?

Communication AI, vCons, CPaaS, CCaaS, UCaaS, Mobility, Security. Reporting on how the world communicates.

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This podcast updates daily.

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