Tell Beyond with Heloise Finch is where extraordinary people share unfiltered, uplifting stories from life and business. Each episode features inspiring personalities and founders who’ve taken control of their paths, navigated twists and setbacks, and made bold decisions that shaped who they are today. Expect honest reflections on what they’d do differently (and what they’d never change), practical wisdom you can use, and sparks of inspiration to create positive change. Host Dr Heloise Finch—founder of Sell Beyond, with a PhD in organisational behaviour—brings sharp curiosity and a warm, human touch to every conversation. These are funny, powerful, sometimes messy stories that lift you up and help you rethink what’s possible.

Tell Beyond with Heloise Finch
Claim This Podcastby Heloise Finch
Podcast Overview
Tell Beyond with Heloise Finch is where extraordinary people share unfiltered, uplifting stories from life and business. Each episode features inspiring personalities and founders who’ve taken control of their paths, navigated twists and setbacks, and made bold decisions that shaped who they are today. Expect honest reflections on what they’d do differently (and what they’d never change), practical wisdom you can use, and sparks of inspiration to create positive change. Host Dr Heloise Finch—founder of Sell Beyond, with a PhD in organisational behaviour—brings sharp curiosity and a warm, human touch to every conversation. These are funny, powerful, sometimes messy stories that lift you up and help you rethink what’s possible.
Language
🇺🇲
Publishing Since
10/15/2025
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Recent Episodes

July 28, 2026
Laura Crawford: Building Mama Bamboo and the Future of Sustainable Nappies
<p>How do you turn a personal parenting problem into an award winning sustainable baby care business?</p><p>In this episode of Tell Beyond, Heloise Finch speaks with <strong>Laura Crawford</strong>, founder and CEO of Mama Bamboo, about leaving a successful corporate career in management consulting and banking to build an ethical British nappy brand.</p><p>Laura explains how her son’s sensitive skin, leaking eco nappies and the demands of reusable nappies exposed a major gap in the UK baby care market. With support from her father’s manufacturing network in China, she began developing bamboo nappies that combined performance, comfort, affordability and environmental responsibility.</p><p>The conversation explores female entrepreneurship, motherhood and career balance, sustainable FMCG, product development, direct to consumer subscriptions, B Corp values, cash flow, supply chain disruption and the emotional reality of running a business. Laura also reveals how soaring freight costs brought Mama Bamboo close to closure and forced her to make one of the hardest leadership decisions of her career.</p><p><strong>This episode covers:</strong></p><ul><li>Laura Crawford’s journey from management consultant to entrepreneur</li><li>How her parents shaped her approach to business and social responsibility</li><li>Choosing career security through consulting and banking</li><li>What Accenture taught Laura about problem solving and business structure</li><li>Balancing motherhood, ambition and a demanding corporate career</li><li>The parenting problem that inspired Mama Bamboo</li><li>Bamboo nappies, reusable nappies, nappy rash and sustainable baby care</li><li>Finding manufacturers and developing a better nappy product</li><li>The support Laura received from her father’s manufacturing network</li><li>Building Mama Bamboo with cofounder Jenny</li><li>The financial and emotional sacrifices involved in entrepreneurship</li><li>Running a direct to consumer subscription business around family life</li><li>Protecting sustainability, affordability and customer trust</li><li>B Corp values and the importance of avoiding greenwashing</li><li>Surviving rising freight costs and global supply chain disruption</li><li>The leadership decision that kept Mama Bamboo trading</li><li>Developing fully compostable nappies</li><li>Campaigning for better nappy waste and composting policies in the UK</li></ul><br/><p><strong>Key Moments:</strong></p><p>00:00: Introduction</p><p>02:54: Growing up with entrepreneurship and community service</p><p>07:17: Laura’s childhood ambition to lead her own company</p><p>11:10: Choosing consultancy and discovering the limits of career security</p><p>14:24: What Accenture taught Laura about solving problems</p><p>17:21: Why running a business is harder than consulting</p><p>21:32: Frustration with slow corporate change in banking</p><p>24:08: Realising corporate life would not fit the mother she wanted to be</p><p>29:12: Two young children, nappy rash and the idea for Mama Bamboo</p><p>34:16: How Jenny became Laura’s cofounder</p><p>37:14: Building a business around motherhood and family life</p><p>38:29: Why a strong network makes entrepreneurship possible</p><p>39:28: The corporate systems that still power Mama Bamboo</p><p>41:24: Protecting sustainability and refusing to greenwash</p><p>46:00: Laura’s advice for founders entering a major product category</p>

July 21, 2026
Philip Rayner: How Glebe Farm Built Britain’s Most Innovative Oat Business
<p>How did a British family farm become one of the UK’s leading gluten-free food manufacturers - and successfully defend itself against a global oat drink giant?</p><p>In this episode of Tell Beyond, Heloise Finch speaks with <strong>Philip Rayner</strong>, owner and managing director of Glebe Farm Foods, the UK’s only farm growing and processing certified gluten-free oats.</p><p>Philip shares how he combined farming, engineering and entrepreneurship to build a vertically integrated food business producing gluten-free oats, porridge, granola, oat flour and their award-winning oat drink range.</p><p>They discuss the realities of running a family business, British food manufacturing, product innovation, sustainable farming and the importance of controlling the supply chain from field to finished product.</p><p>In This Episode:</p><ul><li>Building a business from a family farm</li><li>Cambridge engineering and entrepreneurship</li><li>Growing and processing gluten-free oats</li><li>Vertical integration and supply-chain control</li><li>Scaling a British food manufacturing business</li><li>Working with family</li><li>Product innovation and plant-based food</li><li>Glebe Farm’s High Court battle</li><li>British farming, sustainability and climate change</li><li>Family business succession</li></ul><br/><p><strong>Key Moments:</strong></p><p>0:00 – Work ethic, family and fighting back</p><p>00:59 – Why the Glebe Farm story matters</p><p>03:05 – Farmer, engineer and entrepreneur</p><p>07:15 – Learning to finish every job</p><p>13:29 – Cambridge and nanotechnology</p><p>18:51 – Returning to the family business</p><p>25:27 – Why great ideas are not enough</p><p>26:59 – Building a field-to-product supply chain</p><p>29:12 – What makes oats gluten-free?</p><p>34:38 – Running a business with family</p><p>39:31 – The Oatly trademark battle</p><p>44:52 – What winning changed</p><p>48:44 – Sustainability and British farming</p><p>51:28 – Succession and the next generation</p>

March 18, 2026
I Was Taught to Please, Not to Lead | Clem Schoutenden on Leaving the Expected Path
<p>Clem Schoutenden began her career in genetics research — on a path that is demanding, defined, and difficult to leave. </p><p>Raised in France, she also grew up within a set of expectations about what a successful life looks like, and how a woman is expected to behave within it. </p><p>She went on to a high-status corporate role. And still, something didn’t fit. </p><p>Clem left both to build a business of her own — starting from something small and uncertain, now far beyond what she first imagined. </p><p>In this conversation, she reflects on what it takes to step away from paths that make sense on paper, and the quieter challenge of unlearning the instinct to please. </p><p>We talk about: </p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>leaving a career in genetics, and the weight of walking away </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>the tension between expectation and instinct </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>building a business before it looks like success </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>why ambition is still something women are asked to justify </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>and the moment she stopped waiting for permission </li></ol><br/><p>A conversation about leadership, identity, and what happens when you choose your own direction. </p><p>🎧 Catch the full episode on YouTube, Spotify, Apple, or Amazon, just search “Tell Beyond Podcast.” </p><p>Listen & Connect: </p><p>🎧 Full episode: https://www.sell-beyond.com/tell-beyond </p><p>🎙️ More episodes of Tell Beyond: https://www.youtube.com/playlist?list=PLEZEJAVAHhXn1Abg8CdiXblO6odiR9LMx </p><p>If you're new to the show, welcome. We're so glad you're here. Find us and follow us on </p><p>LinkedIn: / https://www.linkedin.com/in/heloisefb/ </p><p>Instagram: / heloisefinch_sellbeyond </p><p>TikTok: / heloise.finch </p><p>Facebook: / Sell Beyond </p><p>Website: / https://www.sell-beyond.com/tell-beyond </p><p>Credits Host: Dr Heloise Finch </p><p>Our email address is tellbeyond@sell-beyond.com </p><p>Listen on: Apple podcast - https://podcasts.apple.com/us/podcast/tell-beyond-with-heloise-finch/id1845135397 </p><p>Spotify - https://open.spotify.com/show/68N9bMDmR5dzH5l1QzW3wA </p><p>Amazon Music - <u><a href="https://music.amazon.co.uk/podcasts/f302b1ef-c161-4868-a7d6-e8630be2b20d/tell-beyond-with-heloise-finch" rel="noopener noreferrer" target="_blank">https://music.amazon.co.uk/podcasts/f302b1ef-c161-4868-a7d6-e8630be2b20d/tell-beyond-with-heloise-finch</a></u> </p>
12 total episodes available
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Frequently asked questions
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- What is Tell Beyond with Heloise Finch?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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