Tell Us Your F’ing Story is a frank conversation with the CEOs, Founders and franchise industry specialists behind some of the best-loved franchises in Australia. Host Bruce McFarlane uncovers the people behind the brands, their backgrounds, what drives them to succeed, and the gritty truth behind leading a successful franchise business. No veneer, no BS – just franchising pros, telling us how it really is.
Tell Us Your F'ing Story
Claim This Podcastby BDC Partners
5.0(5 reviews)
69 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇦🇺
49
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social0
YouTube0
Engagement60
Podcast Overview
Tell Us Your F’ing Story is a frank conversation with the CEOs, Founders and franchise industry specialists behind some of the best-loved franchises in Australia. Host Bruce McFarlane uncovers the people behind the brands, their backgrounds, what drives them to succeed, and the gritty truth behind leading a successful franchise business. No veneer, no BS – just franchising pros, telling us how it really is.
Language
🇺🇲
Publishing Since
3/28/2023
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49
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social0
YouTube0
Engagement60
7
Excellent Areas
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Good Performance
11
Growth Opportunities
excellent
Episode Length
50 minutes
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good
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3.0/5
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Recent Episodes
July 21, 2026
Luke Woods: The Real Benefits of Offshore Bookkeeping & Accounting
<p>Luke Woods, founder of Books 365, explains how offshoring accounting and bookkeeping to the Philippines has improved efficiency, reduced costs, and provided access to qualified accountants. He emphasises that success depends on strong communication, clear processes, and treating offshore staff as part of the business, rather than simply outsourcing work. Businesses that provide timely information receive faster, more accurate financial reports and better operational insights. In franchising, consistent financial reporting enables benchmarking and helps franchisors support franchisees more effectively. While AI and automation improve reporting and routine tasks, Luke believes human expertise remains essential for handling complex transactions and analysing business performance.</p><p>More BDC Services;Retail Property - https://bdcpartners.com.au/retail-property-specialists/Franchise strategy - https://bdcpartners.com.au/franchise-strategy/Franchise Law - https://bdcpartners.com.au/lawyers/Performance and Talent Acquisition - https://bdcpartners.com.au/human-resources-management/Franchise Recruitment - https://bdcpartners.com.au/franchise-recruitment/Franchise Satisfaction surveys - https://bdcpartners.com.au/franchisee-satisfaction-survey/Franchise lead generation - https://bdcpartners.com.au/franchise-lead-generation/Follow our Social Channels;LinkedIn - https://www.linkedin.com/company/bdc-partnersFacebook - https://www.facebook.com/bdcpartners</p>
June 22, 2026
Leading AMC Commercial Cleaning: Kristie Coade Success Story
<p>In this episode of the BDC Partners Podcast, Kristie Coade, CEO of AMC Commercial Cleaning, shares her inspiring journey from a young performer and telemarketer to leading one of Australia’s largest commercial cleaning franchise networks. She discusses her early career, the challenges of growing a family business, and her transition into executive leadership. Christie also provides valuable insights into franchising, business development, and managing large-scale operations across Australia, New Zealand, and the United States. The conversation explores leadership, resilience, company culture, and the importance of supporting franchisees while navigating industry challenges in an evolving business landscape.More BDC Services;Retail Property - https://bdcpartners.com.au/retail-property-specialists/Franchise strategy - https://bdcpartners.com.au/franchise-strategy/Franchise Law - https://bdcpartners.com.au/lawyers/Performance and Talent Acquisition - https://bdcpartners.com.au/human-resources-management/Franchise Recruitment - https://bdcpartners.com.au/franchise-recruitment/Franchise Satisfaction surveys - https://bdcpartners.com.au/franchisee-satisfaction-survey/Franchise lead generation - https://bdcpartners.com.au/franchise-lead-generation/Follow our Social Channels;LinkedIn - https://www.linkedin.com/company/bdc-partnersFacebook - https://www.facebook.com/bdcpartners</p>
May 26, 2026
66. What Happens to Your Business If You Die?
<p>In this episode of Tell Us Your F’ing Story, Bruce McFarlane interviews Alexia White about estate planning for business owners and franchisors. They discuss how wills alone are often not enough because business assets are commonly held through companies, trusts, and shareholder structures. Alexia explains the importance of shareholders agreements, buy-sell agreements, insurance policies, and powers of attorney in protecting both the business and the owner’s family if death or incapacity occurs. The conversation also highlights the need for lawyers, accountants, and insurance brokers to work together to avoid legal conflicts, financial gaps, and future complications for surviving family members and business partners. </p><p><br></p><p>More BDC Services;Retail Property - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1gzOUV4N01OZWpCX1B0UmNIM1dJUnY5dEVJZ3xBQ3Jtc0ttbE1Ia1pmSmcybS10TU01OXpLNC1PekxZNGZqOHhiYXlNdUVnUDYwcm1MUm5KZ1dGQldZVWkzNThoR3VnT0tiWnZaNmEwOFhzMnZ2dWg5ZFlPcDhrMklSZEV0c1plY2RwWVRPcTVSeXVtNGJ0QkZVYw&q=https%3A%2F%2Fbdcpartners.com.au%2Fretail-property-specialists%2F&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer">https://bdcpartners.com.au/retail-pro...</a>Franchise strategy - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0FRdGVFdkRjMWVDaWVQbEFveHlaWVlycjZFZ3xBQ3Jtc0tseC1FVnRKSWgwQS1YLUJ2RVl1LTBpRTdVM2JNS214LU15MXJkbURXS0xtY1lhdk5XcjY2cTNBdXpWRmN4R0VaZnl3YkVPa0RoUC1SRnFnX2hsd0VscW9uQlo1OUVndnBBdDlGeVJSSU1KbmRTOFhvWQ&q=https%3A%2F%2Fbdcpartners.com.au%2Ffranchise-strategy%2F&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer">https://bdcpartners.com.au/franchise-...</a>Franchise Law - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZDaURFclVnbUJHMHhDOVR2TkxTQjdoRG5HZ3xBQ3Jtc0tteS1GcWpKbktKMkJTd0d2ZlRkQmkyNGRMTzFudkhxRXBKNUNMZWtpbmsxWjVZckItbjZwXzdpdkZaWFN4XzJBNjJ1WWlHWVY2NGtrcXFYbDE5NDItYUdod0FodG1HQzBoX1FvZGg5Q3VTNl9YZGhWNA&q=https%3A%2F%2Fbdcpartners.com.au%2Flawyers%2F&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer">https://bdcpartners.com.au/lawyers/</a>Performance and Talent Acquisition - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFlIQXB4anl4M0R0MllWandSVzdTSHdRSjBwQXxBQ3Jtc0ttS0M0TXF6UXZVbU5SZXNnaWlKTTNUTEZ3WnV2bklnM3M4RkxZazdMZ25tOXN3TUNOdGRnV3lVMjdzek5LY0xBbHZCU1R1MngxVnRVRUJjXzJKY0MyOUxzTEtmOFBOclEwRHMwZ2xoeW5lTFlIdjNVWQ&q=https%3A%2F%2Fbdcpartners.com.au%2Fhuman-resources-management%2F&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer">https://bdcpartners.com.au/human-reso...</a>Franchise Recruitment - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbi1aN0d5UVFmUWtFamlyaUFZZFllVXJkdWkxZ3xBQ3Jtc0ttb1dJQ2FDdjR0c1E0RnFyWklxc2NubDJxelV4QjNILXBFaTlieHVJemtFQTV3OTlxZGRCdnZkLXl3aXVzSTNyOUJWekhwMFZFaXIxNDBpNVdCOUgxRHlrdG01UEdfczMzaUdSNGxhbTEwVW9pdEQyZw&q=https%3A%2F%2Fbdcpartners.com.au%2Ffranchise-recruitment%2F&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer">https://bdcpartners.com.au/franchise-...</a>Franchise Satisfaction surveys - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUVXdUFvcEhNbldza0liS3JtaFFfYjY3RHB5Z3xBQ3Jtc0tsY1NMMlNQUktCRC00cEJzMDFjODhHcHhvUndBYXhzVlFfZGU3R1hfYklnam9fS1dLS3RJVkdqYmxiam03OWpLYjhpV1A0XzRDV1pQVHg4dDhFVlFxdlRFY1g4NXdhdEc0Mkc2YnJ3VGRxc0Y5ZDk2TQ&q=https%3A%2F%2Fbdcpartners.com.au%2Ffranchisee-satisfaction-survey%2F&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer">https://bdcpartners.com.au/franchisee...</a>Franchise lead generation - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEliZEhWaFhLU0FEMEZqVWMycmhadU1rajNKUXxBQ3Jtc0tuQlhoMC10UV9Ca29MRWtDZ1dFZ0s4VXpoMmZwSWRyWGRUcWpLQUhxbU9nNWRxVzA5U0w1N3VmZXVaYm1HS09uY1hvbmlZTEdxeTA3M0MxdTBKOERqdjFibzBWNUQ4OS1mandwek9fNkllSXkycDhfVQ&q=https%3A%2F%2Fbdcpartners.com.au%2Ffranchise-lead-generation%2F&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer">https://bdcpartners.com.au/franchise-...</a>Follow our Social Channels;LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNDZG1POUlkbU1DMFhCUnhJMVVkMUR6Y2w4d3xBQ3Jtc0tscHR0cWQ3czZ0Zi1WcW5fUXVObk0wa1hpSXZOdUVRRTNNeV9EWFJvY0VMYjhlUldCUnV4WktWWWxERkFpVFp0MW13Y0NpcDNUSDVzS19vRFJmY1hnZFZST3lUbnJJb0FpaHNyZmhqOFZHR3dxV0NZMA&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbdc-partners&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer"> / bdc-partners </a>Facebook - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXp1NXBKZWROSk1PckNsM1ZoUVJSODdCU1AxQXxBQ3Jtc0tuRDc3WU51MURmUE5IakhnRFdTR3FPM3hfOVNkSmJGUWMtTmtTbnNNOURyUTF2bTdHQV8xTEdPOFU1MWw0VW9mUWdFZHM1VHZOT2NiZTV0dTlaRmlFdldvbW9ydTREMGI1eV9oVjloY2Z4VlhQTk96dw&q=https%3A%2F%2Fwww.facebook.com%2Fbdcpartners&v=m9AWXZ2sydw" target="_blank" rel="ugc noopener noreferrer"> / bdcpartners </a></p>
69 total episodes available
Recent guests on Tell Us Your F'ing Story
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Industry experts
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Brooke Rodger
Guest
Gary Harley
Guest
Linda Sultmann
Guest
Anya Haywood
Guest
Adrian Warner
Guest
Jane Garber Rosenzweig
Guest
Hilarie Legg
Guest
Tom Elliott
Guest
Peter Bailey
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Richard Thame
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Jay Westbury
Guest
Deep-dive analytics for Tell Us Your F'ing Story
Frequently asked questions
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- What is Tell Us Your F'ing Story?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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