Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing. Hosted by Nate Turner and Kevin King, co-founders of tenspeed.io, each episode explores timely trends, real-world tactics, and how top marketers are adapting in a fast-changing landscape.
Ten Speed Sessions
Claim This Podcastby Ten Speed
13 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
22
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality44
Social0
YouTube0
Engagement0
Podcast Overview
Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing. Hosted by Nate Turner and Kevin King, co-founders of tenspeed.io, each episode explores timely trends, real-world tactics, and how top marketers are adapting in a fast-changing landscape.
Language
🇺🇲
Publishing Since
5/23/2025
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22
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality44
Social0
YouTube0
Engagement0
7
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1
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11
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excellent
Episode Length
1h 3m
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good
iTunes Tags
7.2/10
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Every 18 days
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Recent Episodes
July 22, 2026
Session #13 - DATA STUDY - What AI Cites for B2B Evaluation-Stage Prompts
Nate and Kevin dig into Ten Speed's latest research report on LLM visibility, breaking down over 7,000 citations across 220 evaluation-stage prompts to see what AI models actually cite when B2B buyers are deep in the consideration phase. The results challenge the popular narrative around Reddit and third-party content: brand-controlled content (product pages, articles, homepage) dominates citations, making up 88% of what gets cited at this stage. From there, the conversation shifts to the practical side of LLM visibility: how to build a consistent prompt-tracking framework, why 40 to 50 prompts is the right number for most B2B brands, how to actually write prompts that reflect real buyer language instead of generic keyword-style queries, and why sentiment — not just visibility — is the metric that tells you whether your brand is being represented fairly. Chapters 0:00 – Introduction 1:01 – The Evaluation-Stage Study: Scope and Methodology 1:58 – Why Focus on the Evaluation Stage 5:15 – Study Results: Brand-Controlled Content Dominates 5:45 – The Product Page Opportunity 6:38 – Debunking the Reddit and Third-Party Content Myth 15:44 – Comparison Content Punches Above Its Weight 18:01 – The Homepage's Renewed Importance 19:32 – Building a Framework for AI Visibility Tracking 23:22 – The 40-to-50 Prompt Rule and Funnel Weighting 27:40 – How to Actually Write Good Prompts 34:41 – Brand Sentiment: When Mentions Aren't Favorable 36:04 – Taking Ownership: Reviews and Business Fundamentals 40:31 – Beyond Visibility: Connecting to Business KPIs 42:03 – Closing and Outro Study: https://www.tenspeed.io/blog/what-ai-cites-b2b-evaluation-stage Visit newsletter.tenspeed.io for the monthly newsletter and early access to new episodes, or tenspeed.io to get in touch.
May 28, 2026
Session #12 - Site Migrations Done Right: E-E-A-T, Architecture, and Avoiding Costly Mistakes
In this episode, Nate and Kevin sit down with Ten Speed's Manager of Organic Growth Strategy, Erika Braeger, to walk through how to approach site migrations and domain consolidations without tanking your organic performance. They cover the full lifecycle from setting clear business goals and crawling staging environments before launch, to preserving E-E-A-T signals, fixing redirect chains, and auditing legacy site architecture. Erika also shares the most common mistakes she sees along the way, including skipping content freezes, neglecting page speed, and missing authorship signals, and explains why each one matters more now that LLM visibility is part of the picture.
May 8, 2026
Session #11 - What Differentiation Looks Like Now in B2B Marketing
Ryan Sargent joins Nate Turner and Kevin King to discuss how B2B marketers can stand out now that AI has made content volume a non-factor. The conversation focuses on how better inputs, including proprietary data and first-party insights, are what separate strong AI-assisted content from generic output. Despite predictions that websites will become obsolete, the hosts argue that they matter more than ever, and that they need to work harder to convert visitors and surface the right information for LLMs. Other topics include hyper-specific case studies, unique audience experiences like awards and intimate events, and robust product documentation. The episode wraps with the idea that good judgment, knowing which stories to tell and where to focus effort, is the most important skill marketers can develop right now.
13 total episodes available
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Frequently asked questions
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- What is Ten Speed Sessions?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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