Tenacity with Sonia C.

About Tenacity with Sonia C.

A top 2% globally ranked podcast about what it takes to build in business, leadership, and life. Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you. Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success. Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them. Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger. New episodes weekly. Learn more at soniacouto.com

Publisher

Sonia Couto

Category

business · education · health & fitness · technology

Language

en

Explicit

No

First episode

21 Dec 2023

Latest episode

5 Oct 2026

Latest episodes

43 of 163 episodes have a transcript.

1. 

   5 Oct 2026TRANSCRIPT

   Earning FAA Drone Certification When Underfunded with Beth Flippo

   Sonia C. interviews Beth Flippo, CEO of Drone Express, as she reveals how she built a drone delivery company and achieved FAA certification despite underfunding and significant challenges.

2. 

   25 Sept 2026TRANSCRIPT

   How to Intentionally Design Trust with Shawn Gibbs

   Host Sonia C. interviews founder and medical provider Shawn Gibbs on intentionally designing trust through stability, clear communication, and internal work, offering a framework for leaders.

3. 

   17 Sept 2026TRANSCRIPT

   Building Brand Authority in the Age of AI with Laurens Tijssen

   Branding and ecosystem strategist Laurens Tijssen interviews host Sonia C. about building lasting brand authority through sustainable systems and fundamental principles in the age of AI.

Inside a recent episode

Earning FAA Drone Certification When Underfunded with Beth Flippo

Published 5 Oct 2026 · Transcript excerpt

[…] This is the path that was chosen for me. And if I have to work harder to raise money, it means that I'm going to build a better company and I know how to work harder than anybody else. And anything bad that happens here, anything tough or that we have to overcome, not having had it easy is what's going to make me successful. And it's actually showing in the numbers that minorities and females who get the least amount of funding are produce the better uh revenue generating companies because they never had it easy so it's like a catch-22 it's like yes do i think there's probably bias of course you can't have one percent 1.8 percent of investing only going to women and say there's no bias there is clearly a bias but you know what maybe it's for our benefit because at the end of the day we're going to be more successful because of that so that is what spurs me to not look at it as like oh you know What was me? […]

Who has been a guest on Tenacity with Sonia C.

Names identified in recent episode analyses. Showing up to five guests.

• Beth Flippo
• Shawn Gibbs
• Laurens Tijssen
• Kylee Ingram
• Graham Kuhn

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

12,831

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.9 / 5

53 ratings

Spotify

5.0 / 5

1,682 ratings

Podcast Authority Score: 79 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

91

Social presence

0

YouTube

85

Engagement

81

Contact Tenacity with Sonia C.

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Tenacity with Sonia C.