Tenacity with Sonia C.
Claim This Podcastby Sonia Couto
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Podcast Overview
<p>A top 2.5% globally ranked podcast about what it takes to build in business, leadership, and life.</p><p>Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.</p><p>Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success.</p><p>Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them.</p><p>Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger.</p><p>New episodes weekly. Learn more at soniacouto.com</p>
Language
🇺🇲
Publishing Since
12/21/2023
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Recent Episodes
July 30, 2026
I Went to Bed a Millionaire and Woke Up $800K in Debt
Host Sonia C. interviews entrepreneur Ari Rastegar about the costly failures and resilience lessons learned from building a multi-billion-dollar real estate business.
July 22, 2026
I Let Go of the Business I Loved to Build the Company That Survived with Nick DAmbrosio
Host Sonia Couto interviews Nick Damiano, Founder and CEO of Nomad GCS, about evolving a business through decades of change and the strategic decisions required for long-term survival.
July 10, 2026
Burnout Isn't the Problem, Toxic Ambition Is with Bianca King
Host Sonia C. interviews entrepreneur Bianca B. King about distinguishing toxic ambition from joyful ambition to build businesses rooted in purpose, not survival.
157 total episodes available with 37 transcripts
Recent guests on Tenacity with Sonia C.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ari Rastegar
Guest
Nick DAmbrosio
Guest
Bianca B King
Guest
Larissa Schneider
Guest
Lauren Kwedar
Guest
Lauren Cockerell
Guest
Eric Dingler
Guest
Sam Berman
Guest
Liana Zavo
Guest
Jon Hacker
Guest
Rui Couto
Guest
Andrew Ackerman
Guest
Deep-dive analytics for Tenacity with Sonia C.
Frequently asked questions
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- What is Tenacity with Sonia C.?
<p>A top 2.5% globally ranked podcast about what it takes to build in business, leadership, and life.</p><p>Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.</p><p>Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success.</p><p>Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them.</p><p>Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger.</p><p>New episodes weekly. Learn more at soniacouto.com</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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