Tentacles - the podcast from Crown & Reach
Claim This Podcastby Tom Kerwin
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Podcast Overview
<p>Hi, we’re Tom and Corissa from Crown & Reach, and this is Tentacles.</p><br><p>With over 100 episodes behind us, this might just be the best bad podcast out there. Unfiltered, unedited, and deeply curious.</p><br><p>We talk strategy, sense-making, and the blurry edges between work and the rest of life — because sometimes, the only way through the fog is to feel your way forward, limbs outstretched.</p><br><p>While we're migrating podcasts across, you can find all the goodness from our first 100 or so episodes here: <a href="https://shows.acast.com/triggerstrategy" rel="noopener noreferrer" target="_blank">https://shows.acast.com/triggerstrategy</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
6/7/2025
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Recent Episodes
July 14, 2026
147: The taco shop gambit
<p><strong>What does a six-year-old cartoon dog have to do with a maverick fighter pilot's theory of strategy?</strong></p><br><p>In this one we feel our way through two theories of how humans create knowledge — David Deutsch's collaborative "Taking Children Seriously" and John Boyd's adversarial OODA loop — and discover that Bluey's dad needed both, and had neither.</p><br><p>From bath-time burger shops to spitting toddlers, we try to work out when to problem-solve with people and when to (gently, lovingly) run rings around them.</p><p><br></p><ul><li>Why Bandit got comprehensively outsmarted by a 6 year old in a bathtub</li><li>The radical parenting philosophy that works beautifully right up until your toddler wants to run into a road</li><li>How a fighter pilot reverse-engineered his own brilliance (and why he loved discovering he was wrong)</li><li>Is deception a necessary ingredient of all strategy? Tom didn't want it to be. He's coming round.</li><li>The "playing the opposite" move that turned a spitting contest into the best half hour of the day</li><li>Can you be collaborative one minute and Boydian the next without it becoming good cop, bad cop with your own family?</li><li>Green blackberries, apples under car wheels, and where exactly the boundary sits</li></ul><p><br></p><p>For anyone who's ever tried to reason with a toddler, a colleague, or an entire leadership team — and wondered why what it said in the book didn't work.</p><br><p>Can you wield both approaches without gaslighting everyone? Drop us a line: <a href="mailto:tentacles@crownandreach.com" rel="noopener noreferrer" target="_blank">tentacles@crownandreach.com</a></p><p><br></p><h3>References</h3><p><br></p><ul><li>Bluey — "Burger Shop" episode (Season 2) <a href="https://www.bluey.tv/watch/season-2/burger-shop/" rel="noopener noreferrer" target="_blank">https://www.bluey.tv/watch/season-2/burger-shop/</a></li><li>Taking Children Seriously — Sarah Fitz-Claridge & David Deutsch <a href="https://takingchildrenseriously.com" rel="noopener noreferrer" target="_blank">https://takingchildrenseriously.com</a></li><li>Karl Popper — fallibilism and falsifiability</li><li>John Boyd — the OODA loop, Energy-Manoeuvrability theory, and his paper "Destruction and Creation" (1976)</li><li>Sun Tzu — The Art of War</li><li>Carl von Clausewitz</li><li>Gödel's incompleteness theorems and Heisenberg's uncertainty principle (Boyd's source material)</li><li>Mia Wisinski — Playful Heart Parenting ("playing the opposite") <a href="https://www.playfulheartparenting.com" rel="noopener noreferrer" target="_blank">https://www.playfulheartparenting.com</a></li><li>Immanuel Kant — the categorical imperative</li><li>Red Dwarf — Lister on the real lesson of the Trojan horse</li><li>Taskmaster — the lolly-licking task (trigger warning: don't look up that clip. Or do.)</li><li>The Matrix — bullet time</li></ul><p>Find out more about us and our work at crownandreach.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
July 8, 2026
146: Weak signals in AI – or it grew really tall and fell over
<p>More apps are shipping to the app stores, but the same number of apps are getting downloaded. </p><br><p>In this one we're pushing a pram round Bournemouth with a one-month-old and making sense of the current AI moment — from the slop machine that online advertising has become to why the big frontier model bet may have misfired, and what a walking creature that just falls over can teach us about software development.</p><br><p>We feel our way through some stuff:</p><br><p>* "Trend slop" ... how every frontier AI model tends to give you the same strategic advice regardless of context (and what does change its answer — infuriatingly)</p><p>* Why running a team of AI agents is starting to sound suspiciously like managing that guy from Memento</p><p>* The harness that matters more than the model — and why the frontier model arms race may have already peaked</p><p>* "Boring tiny tools": the overlooked category of software that now makes sense to build (until the pricing changed)</p><p>* What an evolutionary algorithm that learned to just fall over reveals about agentic engineering realities</p><p>* Why growing software might be better than thinking we can build it</p><br><p>Jus' tryna think clearly about AI and block out all the hype and panic.</p><p>Find out more about us and our work at crownandreach.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 28, 2026
145: What Xerox PARC actually got wrong
<p>Xerox PARC famously invented the mouse, the graphical user interface, and the printer — then watched Steve Jobs walk off with all of it. The usual lesson: silly management didn't recognise what they had. The actual lesson is more useful ... and more uncomfortable for innovator types. Sit in your beanbag so you can't storm off.</p><br><p>In this one, we use Xerox PARC as a case study in what happens when an uncertainty bubble has a membrane that's too thick and too long-lived. Then we tell the story of a client engagement where we built one that had the right kind of membrane. What does it take to run the scary process of innovation under the radar, while keeping stakeholders just comfortable enough not to kill it?</p><p><br></p><ul><li>Why the PARC director's real mistake wasn't being too far ahead, it was the trade fair</li><li>"Duringmath": why the groundwork has to happen during the bubble, not after</li><li>Nemawashi, information radiators, and the meetings before the meeting</li><li>The MAYA principle: Most Advanced Yet Acceptable — and what happens when you violate it catastrophically</li><li>How a challenge month became an uncertainty bubble that nobody could see was improvised and revised daily</li><li>The barbell strategy for uncertainty: work the certain end and the wildly uncertain end; leave the middle for later</li><li>Why successful projects end up nothing like the plan — and why that's the point</li><li>Pretotyping: build nothing if possible, cobble something together if necessary, build the real thing last</li></ul><p><br></p><p>This one's for anyone who's tried to run an experiment inside a company that wasn't ready for it, or tried and failed to innovate by following official processes, or wondered why the brilliant innovator always seems to end up persona non grata.</p><br><p><strong>References</strong></p><p><br></p><ul><li>Alberto Savoia, author of The Right It and coiner of "pretotyping"</li><li>Uncertainty Bubbles, concept by Crown & Reach</li><li>MAYA principle — Most Advanced Yet Acceptable, by Raymond Loewy.</li><li>Nemawashi – the Japanese principle of preparing the ground; pre-meeting meetings</li><li>Duringmath – our new coinage from this episode :)</li><li>4U framework: Unpack, Undergo, Unfold the Uncertainty, by Crown & Reach</li><li>Barbell strategy, referenced in this episode, should be attributed to Nassim Nicholas Taleb</li><li>Deliberate strategy vs emergent strategy (attributed to "a Japanese CFO" quoted to by JP Castlin</li></ul><p><br></p><p>Find out more about us and our work at crownandreach.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
43 total episodes available
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- What is Tentacles - the podcast from Crown & Reach?
<p>Hi, we’re Tom and Corissa from Crown & Reach, and this is Tentacles.</p><br><p>With over 100 episodes behind us, this might just be the best bad podcast out there. Unfiltered, unedited, and deeply curious.</p><br><p>We talk strategy, sense-making, and the blurry edges between work and the rest of life — because sometimes, the only way through the fog is to feel your way forward, limbs outstretched.</p><br><p>While we're migrating podcasts across, you can find all the goodness from our first 100 or so episodes here: <a href="https://shows.acast.com/triggerstrategy" rel="noopener noreferrer" target="_blank">https://shows.acast.com/triggerstrategy</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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