Text Back is a short weekly marketing show from Postscript that helps ecommerce brands make more money with SMS. Each week, Postscript experts break down a simple strategy that you can put into practice right away.
Level up your SMS program and unlock more revenue with the channel that outperforms every other. New episodes drop weekly!
Inside New Era’s Wildly Complex (and Effective) SMS Program
Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.
4 Nov 2025
BFCM: If They Bought Once, Text Them Again During
Kara shares her unspoken rule of Black Friday: never ghost a purchaser. She explains why brands that keep the conversation going after the first purchase see higher repeat rates, stronger loyalty, and fewer regrets from early buyers.
28 Oct 2025
Mack Weldon: Taking Back VIP
Emily from Mack Weldon joins Text Back to talk about reclaiming what “VIP” actually means. From real early access to loyalty language that drives repeat purchases, she shares how Mack Weldon keeps customers coming back long after BFCM ends.
14 Oct 2025
The 8-Minute BFCM Tune-Up
Eight minutes. That’s all you need to make your SMS program ready for the busiest weekend of the year.
Postscript CSM Mark Palmieri shares quick, high-impact updates, from link-click automations to post-purchase flows that keep your subscribers engaged well beyond Cyber Monday.
A short watch packed with great advice.
7 Oct 2025
The Society of Strong Texts: How Death Wish Coffee Uses SMS to Win BFCM
Kelly Spencer of Death Wish Coffee covers SMS as a personality, VIP early access, targeted sends, and why exclusivity beats discounts during BFCM.
19 Aug 2025
Treat SMS Like A Real Conversation
In this episode of Text Back, Postscript’s Simone Marasso breaks down how to use conversational SMS to collect zero-party data, segment smarter, and actually connect with your audience. From fun quizzes to interactive campaigns, she shows how to turn replies into real insights that fuel growth (and higher conversions).
12 Aug 2025
The SMS Flow That Turns Objections Into Sales
Kate returns to help us build a high-intent ”convert subscriber” flow that tackles common objections like price, shipping, or confusion about the product...before they tank a conversion.
5 Aug 2025
Why Your Popup Needs A Quiz
In this episode of Text Back, Paul breaks down how brands like Jones Road Beauty are using micro-quizzes to personalize welcome flows, increase pop-up conversion rates, and gather zero-party data that actually does something. He also shares two underused automation tweaks that can seriously boost your bottom line.
Tactics, real use cases, and a Ren Reed singing threat. This episode has it all.
29 Jul 2025
Build a Perfect Welcome Series
Kace joins us to break down the anatomy of a high-performing SMS welcome series, sandwich-style (yes, really.) From the first slice of incentive “bread” to the double-stack of reviews and bestsellers, we talk through how to serve a simpler, smarter experience that reduces decision fatigue and gets new subscribers to buy faster. Bonus: Why SMS welcome flows should not just be copy-pasted from your email program.
22 Jul 2025
Create and Test an SMS Brand Persona
Travis talks us through the benefits and strategy behind creating a ”Brand Persona” for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can massively benefit the performance of your campaigns, automations, and more!
15 Jul 2025
The Easy Segment Trick You're Missing
Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover: - Why segmentation isn’t optional if you want better ROI- The easy buyer vs. prospect split that moves the needle - How to tailor messaging for one-time buyers vs loyal customers Hit subscribe, ring the bell, and get ready to up your SMS game.
8 Jul 2025
How to Turn FAQ's Into Revenue
This episode explores how brands leverage SMS marketing and frequently asked questions to improve customer experience and increase revenue.
1 Jul 2025
Why SMS Quizzes Work: More Replies, More Revenue
This episode explores how incorporating gamification strategies into SMS marketing boosts customer engagement and increases revenue.
24 Jun 2025
5 SMS Campaigns Every Brand Should Try (Pt. 2)
This episode explores five SMS campaigns brands can implement, focusing on leveraging customer reviews to boost conversions and gather feedback.
17 Jun 2025
5 SMS Campaigns Every Brand Should Try (Pt. 1)
Ebun Aribido, Postscript strategist, explores five SMS campaign types for e-commerce brands, revealing how a text about spoons generated high reply rates, in this interview.
9 Jun 2025
How to Create a High-Converting Popup
Bryan Dickey explains how e-commerce brands transform popups into revenue-generating tools, sharing tactics for higher conversion rates in this interview.
5 Jun 2025
How to Build a Loyalty Program Using Only SMS
Kara Morin, Senior Customer Success Manager at Postscript, details how businesses build customer loyalty programs using SMS, focusing on segmentation and automation to improve retention in this interview.
Who has been a guest on Text Back
Names identified in recent episode analyses. Showing up to five guests.
Ebun Aribido
Bryan Dickey
Kara Morin
Podcast Authority Score: 27 / 100
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