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That Agency Show

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by Kyle Sulerud and Drew Carrell

13 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

A deep dive into the business of lead generation and pay-per-lead models. This podcast follows the journey from agency work to generating and selling over $1M per month in leads, building internal systems to support scale, and solving the real challenges around supply, demand, margins, and growth. Hosts Kyle Sulerud and Drew Carrell cover what works, what breaks, and what they wish they had known earlier, including pricing, client management, vendors, software, partnerships, and scaling without losing control.

Language

🇺🇲

Publishing Since

1/16/2026

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Recent Episodes

Episode thumbnail for The Hybrid Agency Model: PPL + Retainers

June 26, 2026

The Hybrid Agency Model: PPL + Retainers

<p>Tired of the agency &quot;grind&quot;? Join active operators Kyle and Drew as they reveal the &quot;hybrid agency&quot; model—the same evolution that scaled their business to a million dollars a month profitably. Learn how to ditch the complexity of traditional retainers by blending high-volume pay-per-lead (PPL) simplicity with high-value, branded &quot;Platinum&quot; services. You&#39;ll discover how to &quot;handpick the best clients&quot; from your PPL platform, ascend them into exclusive ad campaigns, and even monetize their overflow leads as your own vendor. This &quot;perfect little flywheel&quot; sends pure profit straight to your bottom line with near-zero additional delivery costs. Stop guessing and start listening to the exact tactics used to build a highly efficient, multi-million dollar operation.</p><p><br></p><p>https://thatagencygroup.com</p><p>https://usejuiced.com</p><p><br></p><p>0:00 - Platinum teaser and premise</p><p>0:47 - Episode intro and recap</p><p>3:28 - Defining the hybrid agency</p><p>7:47 - How Platinum first emerged</p><p>17:19 - The new platinum model</p><p>24:05 - Pricing and positioning strategy</p><p>29:37 - Metro seats and scarcity</p><p>38:16 - Starting over with PPL</p><p>41:10 - Retainer agencies adding PPL</p><p>51:26 - Final takeaways and next steps</p>

Episode thumbnail for Why Your Pay-Per-Lead Agency Isn't Scaling

June 12, 2026

Why Your Pay-Per-Lead Agency Isn't Scaling

<p>Ready to play the volume game? The "That Agency Show" team breaks down how to navigate the tight-knit world of lead brokers and strategic partners. Discover the power of the "Ping Tree," why being a middleman is a massive volume play, and the one red flag that should make you run from a vendor immediately. From navigating "janky" early systems to managing billion-dollar tech company headaches, get the roadmap to scaling your agency profitably.</p><p><br /></p><p>https://thatagencygroup.com</p><p>https://usejuiced.com</p><p><br /></p><p>0:00 - Strategic partnerships overview</p><p>6:48 - What makes good resellers</p><p>15:27 - Finding their first resellers</p><p>29:24 - Reseller benefits and downsides</p><p>40:43 - Vendors and setup realities</p><p>1:08:29 - Lead types and vendor integration</p><p>1:23:20 - Full lead flow recap</p>

Episode thumbnail for Turning “Garbage” Leads Into $100K/month

May 29, 2026

Turning “Garbage” Leads Into $100K/month

<p>Discover how a simple &quot;cork in the bucket&quot; strategy turned a million-dollar revenue stream into actual net profit. In this episode, Drew and Kyle reveal the secret software features that allowed them to scale Leadzolo to million-dollar months by &quot;juicing&quot; every single lead for maximum value.</p><p><br></p><p>https://thatagencygroup.com</p><p>https://usejuiced.com</p><p><br></p><p>0:00 - Cold open success highlights</p><p>1:04 - Episode focus on profitability</p><p>4:15 - Bidding system fundamentals</p><p>11:16 - Bidding versus flat pricing</p><p>21:25 - Lead types overview</p><p>34:54 - More lead types and vendors</p><p>44:39 - Use cases in other industries</p><p>49:43 - Marketplace reverse auction feature</p><p>59:49 - Marketplace as demo engine</p><p>1:05:03 - 3,000-person event story</p><p>1:14:29 - Marketplace as lead magnet</p>

13 total episodes available

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Frequently asked questions

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What is That Agency Show?

A deep dive into the business of lead generation and pay-per-lead models.

This podcast follows the journey from agency work to generating and selling over $1M per month in leads, building internal systems to support scale, and solving the real challenges around supply, demand, margins, and growth.

Hosts Kyle Sulerud and Drew Carrell cover what works, what breaks, and what they wish they had known earlier, including pricing, client management, vendors, software, partnerships, and scaling without losing control.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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