Every F*cking Marketing Podcast sounds the same.
But ours doesn't.
We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return.
We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now
If you want the TLDR of what you should actually care about, you're in the right place.
Hit follow because you're not gonna wanna miss these episodes.
See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/
Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital
And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
8 Million Australians Use Snapchat … And They’re not all Gen Z
Want the exact framework Snap Inc. uses to turn Snapchat into a high-converting attention engine? Grab The Snapchat Marketing Playbook here.
Snapchat reaches around 90% of Australians aged 16–24, but its audience extends well beyond Gen Z
Snapchat's Head of Agency & Large Customer Sales, Clare Rudduck, breaks down why traditional social media feeds are suffering from an "AI slop" problem and why 8 million Australians are actively choosing Snapchat instead.
Discover how brands are using hyperlocal map monetisation, AR gamification, and raw UGC to capture undivided consumer attention. From driving a 30% footfall lift for retail giants to building future demand with authentic employee advocates, this conversation reveals how to win with Gen Z without relying on polished, over-produced campaigns.
You'll hear:
00:00 Why 8 Million Australians Are Using Snapchat 40 Times a Day
02:27 The Milllenial Guide to Snapchat in 2026
04:43 The 3,000-Day Streak
05:48 Why Raw, Unfiltered Content Beats Polished Social Feeds Every Time
07:35 How Retailers Are Monetising the Snap Map to Drive Footfall Lift
09:56 AR Lenses and Gamification: The Engagement Secret for Brands
12:16 How to Win Active Attention
15:04 Unlocking Net-New Customers Beyond Meta and TikTok Ads
17:39 How to "Snapify" Your Existing Creative Without a New Budget
19:08 Turning Employees Into Your Highest-Performing Brand Advocates
21:14 The #1 Marketing Mistake: Why Short-Termism Kills Brand Growth
23:36 Let's talk about the Elephant in The Room
26:49 How can you use the Ad Manager for Targeting, Usability, and Attribution
30:03 How to Collab With Snap Stars and Harness Micro-Influencers
33:48 Live Campaign Workshop: Strategies for Local and Multi-Site Brands
38:39 The type of content Gen Z are searching for
You can connect with Clare on LinkedIn or visit snap.com to learn more about Snapchat.
—
If you enjoyed this episode, check out our episode with Caroline Oates from Youtube on Apple Spotify or Youtube
Follow the Show & Team:
Instagram: @tfm.pod | @tfm.au
TikTok: @tfm.digital
LinkedIn: That F*cking Marketing Podcast
Website: tfm.marketing/
If you want the TL;DR of what you should actually care about, you're in the right place.
Hit follow and subscribe so you don't miss an episode!
Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!
7 Oct 2026
YouTube, AI, and The New Rules of Video Buying with Google’s own Caroline Oates
Want the exact framework Google uses to turn YouTube into a high-converting sales engine? Grab The Modern Video Playbook here - https://tfm.marketing/podcast/youtube-ai-and-the-new-rules-of-video-buying-with-googles-own-caroline-oates/.
Ready to execute these frameworks and build a full-funnel video engine for your brand? Book a Call with us today!
Think you know where your audience is actually watching video in 2026? Think again.
In this episode, we sit down with Caroline Oates, Head of YouTube & Programmatic Sales ANZ at Google and IAB Board Member. Caroline breaks down why living room viewing habits have completely shifted, what brands get dead wrong with video buying, and how to fix broken measurement models.
You'll get Google's exact framework for unskippable creative, learn how to tap into the high-trust creator economy, and discover how to leverage AI to turn YouTube into an unbeatable sales engine.
Key moments:
00:00 Rethinking the true role of modern video advertising
03:08 Why half of all watch time has shifted to connected TVs
05:32 Overcoming common cross-media measurement and attribution hurdles
07:44 Building an incremental measurement framework for CFO approval
10:01 Navigating ad load algorithms and consumer skip behaviour
15:00 Balancing brand building and short-term performance to boost ROI
20:00 The creative framework for building high-converting ads
27:32 Harnessing search signals and intent to drive retail sales
34:04 Why machine learning and automated bidding outperform manual targeting
38:15 Hyper-local video strategies for franchise and multi-location businesses
44:48 Unlocking the creator economy to build authentic consumer trust
50:11 Building a full-funnel video strategy for local service businesses
Connect with Caroline on LinkedIn.
—
If you enjoyed this episode, check out our episode with Culture Kings co-founder Simon Beard to learn how to create massive consumer demand instead of just chasing search intent.
Follow the Show & Team:
Instagram: @tfm.pod | @tfm.digital
TikTok: @tfm.digital
LinkedIn: That F*cking Marketing Podcast
Website: tfm.marketing/
If you want the TL;DR of what you should actually care about, you're in the right place.
Hit follow and subscribe so you don't miss an episode!
Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!
30 Sept 2026
The Hidden Psychology Behind Great Advertising That Converts with Jonathan Rolley
Is your latest campaign actually working, or are your dashboards lying to you?
In this episode, we chat with Jonathan Rolley, agency founder and media strategist with more than 10,000 ad evaluations behind him. Jonathan explains how advertising moves through the brain, and why what impresses the boardroom often isn't what makes people buy.
You'll learn the 12-second rule, a 4-step framework to create ads people notice, how to measure what's really driving results, and the hidden mistakes that drain ROI.
This is for marketers who care more about revenue than awards.
Key moments:
00:00 – The real reason 84% of ad budgets are completely forgotten in 12 seconds
02:20 – Why reviewing creative consciously guarantees failure
04:40 – What happens when creative teams prioritise trophies over your sales
06:20 – The 4-step ad formula that forces the subconscious brain to buy
10:40 – The attention TRAP. Why grabbing eyes is useless without memory encoding
13:30 – The dirty truth about marketing attribution and MMM models
16:00 – This is the single most reliable way to prove actual ad ROI
18:00 – How subtle alpha cues and social proof manipulate consumer behavior
21:40 – Deconstructing a total flop: Why an award-winning 2026 ad generated zero sales
31:30 – These are the price-anchoring tricks consumers into paying extra
35:10 – How to scale your brand without stepping into the Triangle of Death
38:40 – Why cheap automated scripts actively repel high-value buyers
44:10 – The real reason fear outperforms sex and the #1 website conversion killer
—
You can connect with Jonathan on Youtube by tuning into "The Science of Advertising" show or by grabbing his upcoming book on ad neuroscience arriving in early 2027.
If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit.
If you want the TLDR of what you should actually care about, you're in the right place.
Hit follow and subscribe because you're not gonna wanna miss these episodes.
See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/
Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital
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