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That F*cking Marketing Podcast

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by TFM Digital

20 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇦🇺

Podcast Overview

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

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Publishing Since

4/14/2026

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Recent Episodes

August 5, 2026

Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder

Every brand wants to talk to young Australians … Almost none of them have asked one. Sam Koslowski co-founded The Daily Aus at 22 with Zara Seidler. It's now the most read independent news source in Australia, and for 70% of its audience it's the only news they read at all.  So today I’m talking to him about what Gen Z actually want and are thinking right now, and what most brands get wrong when they start trying to talk to this audience.  You’ll learn: The two ways brands destroy trust and how to build it  What makes a brand feel inauthentic and gives consumers ‘the ick’  The type of content young Australians are consuming more and more of even after reducing their screen time  How The Daily Aus decides which platform a story belongs on before writing a word What their Future Proof research found about young Australians and AI at work The question Sam thinks every brand should ask before it spends a dollar Chapters 00:00 Why every brand is getting young Australians wrong 00:51 Inside The Daily Aus 07:31 The fastest way to destroy trust 09:54 Why brands get it wrong 14:32 Never do this when following ‘trends’  15:49 The attention span myth 19:00 Which channels to focus on if you’re trying to talk to a younger audience  23:38 How TDA changed it’s approach to marketing and reporting  28:45 What Future Proof found about AI at work 32:32 This change is the reason 88% of Gen Z consumers would choose a brand  37:36 The best ways to use AI in media  43:17 What you should never use AI for  45:30 The Effing Truth If you want the TLDR of what you should actually care about, you're in the right place, make sure you’re following because you won’t want to miss our next few episodes. Check out the latest episodes here https://tfm.marketing/tfm-marketing-podcast/  See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

July 29, 2026

Inside the TikTok Strategy That Moved Billions for Kmart with Arielle Thomas

Brands can burn hundreds of thousands of dollars on polished content that does absolutely nothing for their bottom line. In this episode, we sit down with Arielle Thomas, the powerhouse director behind Cinema Thom who operates in the ultimate high-low mix. One day she’s shooting luxury campaigns for Vogue, Cartier, and YSL; the next, she’s building commercial creative engines for retail giants like Kmart and Anko Global. Arielle breaks down how a problem-solving TikTok framework drove a staggering 26% sales boost for Kmart, why buyer psychology beats "pretty" aesthetics every time, and her famous "pulled pork" method for squeezing every drop of ROI out of your budget.  If you're tired of rigid agency briefs and stale campaigns, this is your blueprint for making content that actually sells. Key moments: 00:00: Mastering the High-Low Mix to Drive ROI from Retail to Ultra-Luxury Vogue Campaigns 6:34: The Memory and Emotional Trigger That Dictates Why Consumers Actually Spend Money 8:34: Turning Everyday Customer Problems into High-Converting Product Hooks 9:28: What Happens When You Sit Outside a Retail Store for 6 Hours to Study Buyers 12:02: The 10k  Airbnb "UGC Day" Formula That Crushed Traditional TVC Budgets 17:12: The 80/20 Rule That Lets Brands Test Bold Creative Ideas Without Blowing Their Budget 21:02: The "Pulled Pork" Method to Squeeze Every Asset Off the Bone of a Single Shoot 23:32: What Brands Are Doing Wrong When Briefing Creative Studios and Agencies 25:03: Why Aesthetic Perfection Is Killing Your Campaign Performance 30:00: How Setting Timelines Stops Last-Minute Creative Disasters Between Media and Production 32:55: How to Safely Use AI for Fixing Mistakes Without Losing Human Authenticity 43:26: Turning Stiff Camera-Shy Founders into Confident Personal Brand Builders Catch more from Arielle Thomas by visiting cinemathom.com or following her work over on Instagram at @ariellethomas and @cinema_thom Want to know exactly which channels will you give REAL return on your paid ads? We've created a full playbook that that covers that plus how to get people buying your products online. If you want a copy, head over to IG @tfm.digital and DM us PLAYBOOK. Organic social media is still one of the easiest ways to build trust with your audience. So if you're ready to create a community around your brand, head over to IG @tfm.digital and DM us the word ORGANIC to grab our ultimate social media organic guide. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠ 

July 22, 2026

What The Future of Marketing Looks Like with IMAA CEO, Sam Buchanan

Sam Buchanan probably has one of the clearest views of what’s happening inside Australia’s independent media agency sector right now. As CEO of the IMAA, he’s across more than 175 indie agencies, which means he’s seeing first hand what consumers and businesses want from marketing right now in 2026.  In this episode, I’m sitting down with Sam to get an honest read on where the market is heading and what the best agencies are doing right.  Key moments: 0:00 - Where Australian media is sitting right now, and why agencies are dealing with more change, fragmentation and uncertainty than ever 2:40 - How indie agencies went from being the “wild card” in a pitch to winning most of them 5:46 - Why 2026 could be the year indie agencies stop being the alternative option 10:39 -  Why the indie agency network is working so well right now (and will it continue to?) 12:36 - How the IMAA actually manages competition between members when everyone knows everyone and the market is so small 14:27 -  What CMOs need to understand when they pick the cheapest agency in a pitch 16:09 - What the strongest indie agencies have in common, from how they hire to how they use tech 22:20 - What happens when brands start taking more media in-house, and where agencies still have a role to play 26:08 - What the IMAA census is showing about where indie agencies are investing, and the channels getting the most attention right now 29:27 - Sam’s predictions for what’s going to happen to indie agencies in the next 5 years 30:00 - Why the industry needs to rethink how young people get trained when AI is taking over the old junior work 32:28 - What media partnerships look like when more buying becomes automated If you want to get in touch with Sam, you can find him on Linkedin here, or visit IMAA www.theimaa.com.au If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want your ads to finally get in front of the right audience, DM us CREATIVE over on IG @tfm.digital and we'll send you our creative strategy to get you started. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠ 

20 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is That F*cking Marketing Podcast?: Every F*cking Marketing Podcast sounds the same.

But ours doesn't.

We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return.

We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now

If you want the TLDR of what you should actually care about, you're in the right place.

Hit follow because you're not gonna wanna miss these episodes.

See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/

Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital

And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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