Hosted by Scott Cohen and Garin Hobbs - Talking about the hot topics in and around email marketing.
That InboxArmy Podcast
Claim This Podcastby InboxArmy LLC
19 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality69
Social0
YouTube76
Engagement0
Podcast Overview
Hosted by Scott Cohen and Garin Hobbs - Talking about the hot topics in and around email marketing.
Language
🇺🇲
Publishing Since
3/7/2024
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50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality69
Social0
YouTube76
Engagement0
9
Excellent Areas
1
Good Performance
9
Growth Opportunities
excellent
Episode Length
43 minutes
Performing excellently!
good
Show Experience
18 episodes over 1.5 years
Recommendations available
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needs improvement
Publishing Consistency
Every 30 days
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Recent Episodes
June 16, 2026
How Email Marketing is Evolving in 2026 with Tanya Plaza
<p>Digital messaging expert Tanya Plaza shares in this episode of That InboxArmy Podcast that email continues to be a vital channel in the marketing mix. The episode explores the evolving landscape of email marketing, deliverability, and AI's role in email and marketing as a whole in 2026. Tanya shares invaluable insights on key topics such as:</p><ul><li>The importance of email deliverability and how it interfaces with engagement and other channels</li><li>Why email remains a core channel in 2026, and how to integrate it with new messaging channels</li><li>The significance of benchmarking against yourself rather than industry standards for meaningful growth</li><li>Defining engagement beyond opens and clicks—focusing on KPI alignment and customer interaction</li><li>The legal vs. ethical considerations in email marketing and the importance of reputation management</li><li>Practical strategies for leveraging AI in marketing: time-saving tools versus overreliance</li><li>The economic impact and future costs of AI technology, including implications for marketers</li><li>Handling unsubscribes with ease and viewing them as opportunities rather than failures</li><li>The importance of meeting consumers where they are across multiple digital touchpoints</li></ul><p>Timestamps:</p><p><br>02:45 - The evolution of deliverability and the postmaster role<br>03:45 - Where does email sit in marketing in 2026?<br>06:22 - The relevance of email alongside new channels and trends<br>07:48 - Discarding myths: Why email is still vital<br>09:08 - Challenges and misconceptions about email performance and ROI<br>11:14 - Lessons from consumer experience: the importance of respect in unsubscribes<br>16:11 - Building reputation: the impact of legal compliance on deliverability<br>18:34 - Measuring yourself against your own data, not industry benchmarks<br>29:53 - Practical uses of AI: efficiency tools, data analysis, and avoiding pitfalls<br>33:23 - The importance of human oversight in AI-driven marketing<br>36:26 - The democratization and rising costs of AI technology<br>41:02 - Imagining AI as a collaborative partner in human-led endeavors<br>42:34 - The influence of AI on jobs and the importance of expertise<br>44:17 - Engaging with unusual interview questions—insights into organizational culture</p>
August 27, 2025
Navigating the Yotpo Migration with LB Blair
<p>Email is hard. It's even harder when you have a necessary email platform migration sprung on you, like the case of Yotpo's email and SMS customers. Join Scott Cohen, Garin Hobbs, and LB Blair as they discuss the key factors to consider when choosing a new ESP, the mistakes to avoid in the process, and more.</p><p>InboxArmy is also offering special reduced pricing for Yotpo customers who need to migrate. You can learn about our ESP migration services here: https://www.inboxarmy.com/yotpo.</p><p>Chapters</p><p>00:00 Introduction and Context of Yatpo's Sunset<br>03:09 Key Factors in ESP Migration<br>05:54 Challenges of Migration and Warmup Strategies<br>08:57 Timing and Urgency in Migration Decisions<br>11:55 Navigating Platform Choices and Deliverability Risks<br>15:07 Evaluating New Platforms and Avoiding Common Mistakes<br>18:00 Involving Practitioners in Platform Selection<br>23:01 Crafting Effective Plans for Tech Integration<br>24:05 Identifying Key Needs in Data Management<br>27:05 The Role of AI in Modern Tech Stacks<br>30:02 Human Elements in Decision Making<br>36:11 Navigating Migration Challenges<br>39:00 Practical Advice for Successful Migration</p>
June 25, 2025
Handling Your "Mess of Data" in Email with Chris Behrens of BearMail
Chris Behrens, CEO of BearMail, joins hosts Scott Cohen and Garin Hobbs to examine how marketers use fundamental data attributes and consumer motivations to improve email marketing programs, in this interview.
19 total episodes available
Deep-dive analytics for That InboxArmy Podcast
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- What is That InboxArmy Podcast?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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