THAT MOMENT - the podcast about the turning points that change everything. Presented by Supo, each episode sits down with an agency founder or leader and goes deep on one defining moment in their career - the decision, the crisis or the conversation that altered their path. We trace the road in, the moment itself, and everything that came after. No polished success stories, no career highlight reels - just honest, human accounts of doubt, risk and what it actually takes to build something. Because every leader has that moment. This is where they tell it.
THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.
Claim This Podcastby Supo
27 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
Podcast Overview
THAT MOMENT - the podcast about the turning points that change everything. Presented by Supo, each episode sits down with an agency founder or leader and goes deep on one defining moment in their career - the decision, the crisis or the conversation that altered their path. We trace the road in, the moment itself, and everything that came after. No polished success stories, no career highlight reels - just honest, human accounts of doubt, risk and what it actually takes to build something. Because every leader has that moment. This is where they tell it.
Language
🇺🇲
Publishing Since
7/15/2025
2 verified contact emails on file for THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
July 31, 2026
No pitch deck. No cold calls. Just relationships - Lauren Tauben
<p>Most agency origin stories follow a pattern. Business plan. Market research. Pitch deck. Network aggressively. Land first client. Scale. <strong>Lauren Tauben's</strong> story doesn't follow that pattern at all.</p><p>Her path into marketing started with a design course at <strong>London Metropolitan</strong> in the late 90s - the old school way of working, when courses taught you photography, architecture, managing design all at once. Work experience at <strong>MK Saatchi</strong> came through knowing people. Good relationships, early on, opened doors that cold pitching never would.</p><p>Then came the moment that changed everything.</p><p><strong>Lauren</strong> was working at <strong>BD</strong>, a creative agency, on the <strong>Nintendo</strong> account. This wasn't just any account - it was the era of the Nintendo DS, the Wii launch, the cultural phenomenon of motion-controlled gaming reaching families who'd never thought of themselves as gamers. The work was exciting. The brand was iconic. The energy was palpable.</p><p>But there was one moment that crystallized something deeper about what marketing actually is.</p><p><strong>BD</strong> decided to launch Wii Sports Resort at the NEC in Birmingham. Not a traditional product launch. A living experience. They transformed the entire arena into a real-life version of the game. Two thousand Nintendo employees attended. Ant and Dec hosted. Every single element of the game - the bowling, the boxing, the tennis - came to life.</p><p><strong>Lauren</strong> ran around that event and felt something she'd never felt before. Not excitement. Not just adrenaline. A clarity. "I'm just where I need to be," she thought. "I want this feeling for the rest of my life."</p><p>That feeling - that sense of purpose, of connection, of creating something that made people feel something - became the north star for everything that came next.</p><p><br><strong>About Supo:</strong></p><p><strong>Supo</strong> provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, <strong>Supo</strong> helps firms make better data-driven decisions about their profit, projects, and people.</p><p><strong>For more information about Supo: </strong><a href="https://www.supo.co.uk/"><u></u></a><a href="http://www.supo.co.uk/"><u><strong>www.supo.co.uk</strong></u></a></p><p><br></p><p><strong>About Lauren Tauben, Agent 42:</strong></p><p><strong>Lauren Tauben</strong> is founder and CEO of <strong>Agent 42</strong>, a London-based social, performance and PR agency that uses data to create impactful storytelling. Her career spans <strong>MK Saatchi</strong>, <strong>BD</strong> (where she led the iconic <strong>Nintendo</strong> account and the legendary Wii Sports Resort launch), and <strong>PlayStation</strong> at another agency, before founding <strong>Agent 42</strong> on the philosophy that marketing should be relationship-led and human-first. Under her leadership, <strong>Agent 42</strong> has grown entirely through relationships and word of mouth - no cold calling, no pitch decks, just trust. The agency was acquired by <strong>Atoms and Space</strong> in 2024, and <strong>Lauren</strong> remains CEO, continuing to build <strong>Agent 42</strong> across EMEA and the US while maintaining the relationship-driven culture that made it work from day one.</p><p><strong>For more information about Agent 42: </strong><a href="http://www.agent42.co.uk/"><strong>http://www.agent42.co.uk/</strong></a></p>
July 15, 2026
Reactive isn't a weakness, it's a strategy - Pietro Ranieri, Ranieri Agency
<p>Most agency founders tell you about the plan. The vision, the five-year strategy, the moment they knew.</p><p><strong>Pietro Ranieri</strong> doesn't have that story.</p><p>"I'm not a business guy, I don't understand any of this stuff. It's just kind of trying to figure it out as you go."</p><p>That sentence is doing more work than it sounds like. Because the business <strong>Pietro</strong> built by figuring it out as he went grew to 65 people across Europe. And the business he nearly lost, through no fault of his own work, taught him more about running a company than any plan ever could have.</p><p><br></p><p><strong>From Farming College to Fleet Street</strong></p><p><strong>Pietro</strong> went to Harper Adams, an agricultural college near Telford. He wasn't from a farming family, his father was a barber, so farming itself was never really on the table. He was there for rugby as much as anything else.</p><p>There was no plan to end up in PR. A girlfriend was contracting in marketing, and the world of daily rates got mentioned to him almost in passing. He landed a placement with an agency for what he assumed would be six months. He'd get paid more for less work than his account director salary. That was the whole rationale.</p><p>"At the time, the only reason why I went that way is because I just thought, well, I am getting paid more money to do far less work."</p><p>The six-month placement never really ended. It just kept extending into more clients, more retainers, more work he hadn't gone looking for. This is the pattern that defines <strong>Pietro's</strong> career: not chasing opportunity, but recognising it when it was already standing in front of him.<br></p><p><strong>About Supo:</strong></p><p><strong>Supo</strong> provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, <strong>Supo</strong> helps firms make better data-driven decisions about their profit, projects, and people.</p><p><strong>For more information about Supo: </strong><a href="https://www.supo.co.uk/"><u></u></a><a href="http://www.supo.co.uk/"><u><strong>www.supo.co.uk</strong></u></a></p><p><br></p><p><strong>About Ranieri Agency:</strong></p><p>Founded by <strong>Pietro Ranieri</strong>, <strong>Ranieri Agency</strong> is a London-headquartered communications agency working across consumer, technology and gaming brands, with additional offices in Paris, Munich and Dusseldorf and partner agencies further afield. The agency covers the full spread of modern brand communications, from PR and influencer work through to social, content, digital marketing and paid media, and counts KEF, the hi-fi brand with over six decades of heritage in sound, among its current clients. <strong>Ranieri Agency</strong> has been named among PR Week's Top 150 agencies, and describes itself as boutique in ethos despite operating on a genuinely international scale, taking on both established giants and challenger brands with the same level of attention.</p><p><strong>For more information about Ranieri Agency: </strong><a href="https://ranieri.agency/"><strong>https://ranieri.agency/</strong></a></p>
July 9, 2026
Culture is what you build when you stop pretending strategy matters - Paul Hutton, FOUR Agency
<p><strong>Most people who talk about culture in business are talking about strategy.</strong></p><p>Better collaboration. Stronger alignment. Improved retention. Increased productivity. These are the words you hear at conferences, in HR decks, in carefully worded mission statements that no one reads.</p><p><strong>Paul Hutton</strong> doesn't talk about culture that way.</p><p>When <strong>Paul</strong> walked into <strong>FOUR Agency</strong> three weeks before his conversation with Jim, the place was a graveyard of silos. People worked in boxes. Accounts were managed in isolation. No one talked across departments. The whole operation was built like a fortress - every person for themselves, every discipline sealed off from the rest.</p><p>But that wasn't the real problem. The real problem was what the client said.</p><p>"We thought you just did the boring PR bit."</p><p>That sentence contains everything. It's not a complaint. It's a diagnosis. The client didn't know what <strong>FOUR</strong> could do because <strong>FOUR</strong> didn't know what <strong>FOUR</strong> could do. The company had stopped seeing itself. The silos had calcified so deeply that no one could point at another department and say: <strong>"We could do something interesting together."</strong></p><p>That's when <strong>Paul</strong> understood: culture isn't something you strategize. It's something you <strong>feel</strong> when it's broken. And you know exactly how to fix it.</p><p><br /></p><p>--</p><p><br /><strong>About Supo:</strong></p><p><strong>Supo</strong> provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, <strong>Supo</strong> helps firms make better data-driven decisions about their profit, projects, and people.</p><p><strong>For more information about Supo: </strong><a href="https://www.supo.co.uk/" rel="ugc noopener noreferrer" target="_blank"></a><a href="http://www.supo.co.uk/" rel="ugc noopener noreferrer" target="_blank"><strong>www.supo.co.uk</strong></a></p><p><br /></p><p><strong>About FOUR Agency:</strong></p><p><strong>FOUR</strong> is an award-winning creative marketing and PR agency based in Norwich and London. Established in 1963, <strong>FOUR</strong> has spent over 60 years shaping brands, crafting compelling stories, and delivering marketing communications that make an unmissable impact. Under the leadership of CEO <strong>Paul Hutton</strong>, <strong>FOUR</strong> has evolved from a traditional PR agency into an integrated powerhouse - bringing together brand strategy, PR, social media, and digital to help clients stand out, connect, and grow. The agency specializes in understanding people: what they want to see, what they engage with, and how to move them. <strong>FOUR</strong> operates with a culture built on breaking silos, playing out of position to support clients, and ensuring that every person who works there leaves better than they arrived.</p><p><strong>For more information about FOUR Agency: </strong><a href="https://www.fouragency.co.uk/" rel="ugc noopener noreferrer" target="_blank"><strong>https://www.fouragency.co.uk/</strong></a></p><p><strong>Culture isn't a strategy. It's what you build when you stop pretending business mechanics matter more than human ones. When you break the silos. When you remember that they'll remember the sports day, not the late night. Ready to hear what happens when a leader chooses that - and what changes in a 63-year-old agency as a result? This episode is exactly that.</strong></p>
27 total episodes available
Similar Podcasts
Discover related shows you might enjoy
Deep-dive analytics for THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.